Small Medical Enterprise Network marketing promotion direction?

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The network marketing of the medical website where to go? As we all know, most medical web site Network Marketing approach Baidu preferred, because Baidu bid with investment advertising small, low cost, quick results and so on! Now I heard that Baidu issued a new bidding criteria, the response is more intense is the medical industry, The new Baidu bidding criteria can only be more and more stringent, almost let the medical profession website loses the network marketing promotion stage, exactly Baidu bids to what extent? Let's look at the new standards first:

The medical advertisement description must not appear in the following forms:

The medical technology, diagnosis and treatment method, disease name and medicine;

The guarantee cure or the implied guarantee cure;

Third, the promotion cure rate, has the efficiency and so on diagnosis and treatment effect;

Iv. obscenity, superstition, absurdity;

V. Belittling others;

The use of patients, health technicians, medical education and scientific research institutions and personnel, as well as other social associations, organizations, the name of the image to prove;

Vii. use of the name of the PLA and the armed Police force;

Viii. other circumstances prohibited under the laws and administrative regulations

Preliminary understanding of the above about Baidu bidding eight new standards, it is not difficult to see, the first, third, sixth is the current medical sites in the media to promote the common methods of publicity, the fact that these three promotional programs, in the advertising effect can bring good benefits to the hospital. Standing in the patient's point of view, if you want to consult related issues, in the current network information developed environment, it is necessary to understand the relevant information through the network, and search engine is the patient's necessary choice, then the patient will be through those keywords to find their own answer? According to routine statistics, disease name and advanced diagnosis and treatment methods, cure rate and efficiency, hospital qualification ( Educational research institutions, relevant authoritative experts, etc., these key words of concern is relatively high. And the future of Baidu bid promotion platform as a violation of the act. The following illustration is a supplementary note.

The place where the red line is drawn: International DMI Digital oral ultra-minimally invasive technology, ultra-thin 4D porcelain veneer, suresmile orthodontic, triple immune Green therapy, such as key core diagnosis and treatment technology, cure and the obvious disease name "oral ulcer" and so will be Baidu bid promotion standards are prohibited. This will undoubtedly greatly limit the medical institutions in the core technology, diagnosis and treatment methods, characteristics of medical and pharmaceutical promotion to give a blow. The consequence is to increase the competitiveness of small and medium-sized medical institutions in the field of medical promotion and marketing.

Again, see the map, Red line marking the place is undoubtedly violated the second Baidu bid promotion standards, can not embody the guarantee of cure, like "tinnitus immediate" "completely farewell" "just 18 minutes, with the treatment with the" words in the future Baidu bidding description is not allowed to appear.

The 3rd is also very important point, the above figure is part of the medical institutions in the cure rate to do the promotion of content, the new Baidu bidding standards will also be included in the Blacklist, the future Baidu bidding will not allow the emergence of the cure rate, efficient words. According to the survey, this is also Baidu search more popular vocabulary, that is, netizens are very concerned about the point. Baidu is too harsh.

Baidu bid to promote the unit as well as individuals for the fourth, fifth, seventh, eighth of these bidding to promote the Convention can be accepted, the sixth is unexpected. Late Baidu bid promotion does not allow the use of patients, health technicians, medical education and scientific research institutions and personnel, as well as other social associations, organizations, the name of the image to prove. The author in the following figure with red pen annotation:

The above mentioned, Baidu bidding new standards on the one hand reflects the harsh, on the other hand reflects the maintenance of the network environment. The new network marketing promotion pattern waits for the enterprise and the user to adapt and the development. For this new adjustment, large medical enterprises by virtue of the reputation of the medical field can be handled very well, but for small and medium-sized medical enterprises, most of them rely on the network to promote the promotion of a certain amount of business, the new standard Baidu bid is no doubt the small and medium-sized Medical Enterprise Network Marketing promotion of a barrier And this is not a bit of a blow, almost blocking the small medical enterprise Network Marketing promotion path.

The network itself is virtual, coupled with no international diagnosis and treatment methods, no authority to recognize, can not guarantee the efficacy, but also can not use patients as a case to show. Then the credibility of the hospital, visibility, authority and quality of service from the embodiment? Who can easily believe that there is no qualification, no authority of the medical institutions? How can small medical websites be squeezed out of large hospitals to survive? Abandoning the network marketing approach, for small and medium-sized medical enterprises is to cut the road. Seek professional network marketing expert Consultant's help, compared to Baidu bidding cost is relatively high, and not necessarily have obvious effect, then small medical enterprises how to get rid of the harsh Baidu bidding?

Policy, there are countermeasures. After professional analysis of small and medium-sized medical institutions to make the following recommendations:

To enter the third party field. Although Baidu bid in the network marketing promotion on the advantages of rapid effect, but Baidu bidding fee for small and medium-sized medical enterprises long-term difficult to support, and then the domestic search engine is not only a Baidu, such as Youdao, search, Google and other search engine development is also very good, you can do some bidding in these places to promote. Of course, in the short term practicable, but in the long run, Baidu as the leader of the search engine, as he made changes, other search engines will then make the same move. Therefore, third-party search engine is not a long-term response. The third party that I'm talking about actually means, in addition to Baidu promotion, Baidu Bar, forum and other third parties can also be used as our network to promote the choice, we may wish to cast a net, the site's keywords to carry out a large number of exposure, to enhance its third party in the field of heat, now medical large-scale information platform is also a lot of medical , health magazines are the free promotion platform that we can use later, also have certain promotion effect.

In fact, why small and medium-sized medical enterprises to be responsible for their own network marketing? Take out a part of Baidu bidding costs can find an example of a strong network marketing company, the medical network marketing business outsourcing, to professional network marketing search engine optimization company to do, In overcoming the stringent standards of Baidu bidding has an effective and long-term advantages, on the other hand, the advantages of cost reduction is also obvious. Network Marketing search engine optimization company is Baidu's biggest adversary, because the network marketing company long-term observation research search engine, for Baidu's some temperament, can do a proper solution. This approach will get rid of small and medium-sized medical Enterprises in the network marketing promotion is always scary. However, we also see that network marketing is not only simple marketing, perhaps more difficult than the reality of marketing, as a small medical enterprise for independent marketing awareness is not strong, once found that network marketing to enterprises to the actual benefits, will be fully committed to the field of network marketing promotion.

Baidu's harsh is not enough, perhaps in the near future, in the absence of professional network marketing consultants under the guidance of small and medium-sized medical Enterprises in the network marketing promotion is difficult, improve the network marketing search engine optimization skills for small medical enterprises is critical.

This article by the Wuhan Gynecology Department Hospital (www.dnfkw.com) original, the reprint explanation source, thanks!