Small micro-broad marketing of the website of the Business-to-consumer

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Now a lot of webmaster, whether Taobao or other nets earn the webmaster, firmly grasp the rankings of Baidu, they are relying on the ranking of key words profit, the site has a stable flow, so as to sell ads and get commissions. This kind of profit form must create only for ranking SEO. Count the implementation of these Web site rankings, outside the promotion of the way to link, buy outside the chain, forum blog, such as platform release chain-oriented. For micro-blog marketing rarely touched, because the micro-blog marketing to bring less traffic, a long cycle, making small investment webmaster rarely to use.

At present, the domestic micro-blog marketing practices or rely on the microblogging of the main forward. And these reds, they are precisely because of the expulsion of the interests of forwarding, not a real sense of concern. Therefore, the extension of the price of Weibo marketing, according to the number of fans. It is understood that the microblog with thousands of fans to forward an advertisement will be able to make money, the more fans, the greater the price difference. Like Chen Yao's kind of heavyweight microblog, he was apt to forward a profitable advertisement for tens of thousands of income. It is because microblogging marketing is not good to do, the resources spent can not quickly produce a role. So, now like van, Amoy such successful microblogging marketing cases, after all, a few.

The business website needs microblog marketing, which is determined by the characteristics of the Business-to-consumer website, and I'll talk about the characteristics of the website and the relationship with the microblog marketing.

First, the Web site relies on strong purchasing power to survive. Weibo marketing can pass 140 words, promote the topic, aroused the attention of fans and netizens. It from the outside of the site to solve the brand promotion and user communication issues, the purpose is to introduce users. Because the consumer Web site desperately needs the user's stickiness and high conversion rate, whether it is the Web site or large return rebate site, have developed the site's social media marketing functions. Like the return of the network's micro-evaluation function, to solve the user's shopping process problems, to provide users with the evaluation platform for goods to narrow the distance with the user. This makes social media marketing one of the microblogging marketing channels more extensive.

Secondly, marketing activities such as the coupons for the business website can be promoted by using microblogging marketing channels, which greatly increase the coverage of preferential information. Many netizens are rarely go to the Forum and blog, for them the computer network contact most is the portal site, video. and micro-BO use mobile phone anytime and anywhere to pay attention to social dynamics, so that the majority of netizens use. So, let more people know the preferential information, need microblogging to spread. Many of the promotions were unsuccessful, and the reason was that they did not receive widespread attention. Coupons and other activities are also the use of users like cheap small profit psychology, to various types of coupons, authentic price reduction, holiday feedback and other content is very easy for the site to lead traffic, realize transformation.

Then, the website needs to promote the brand, and many of the company's Web site to foster the development of micro-BO marketing fans. See like every guest, Amoy, a shop, etc. to increase the strength of micro-bo marketing. These companies need to make use of Weibo's short, updated, wide range of features to widely create topics, to increase the image of these brands in the minds of users.

Finally, micro-blog can increase the extension of long tail words, to achieve the top key words. We know that many times the nickname of Weibo can be used to do long tail words, such as "return to the Net," "coupons useful" and so on. 140 words content enough to place the long tail word that needs to be optimized, pass forward, comment, let long tail word heat up, raise the rank of the website at the same time.

In addition, microblogging marketing analysis platform is relatively mature, such as Sina Weibo, the use of marketing management tools, can be micro-Bo fans, platforms, risk estimates and other content to form a strong monitoring. This also makes the microblog marketing staff to promote more professional. This article by kanjia.com in the A5, reprinted the origin.