Small Mirejun: More than 70% online purchase measures to shield "ox"

The sale of mobile phones through the internet has increasingly become a powerful weapon for electric dealers to occupy the mobile market. Li Vanchang, the company's co-founder, revealed 15th that more than 70% of millet products are online purchases. According to Millet first disclosed two quarterly data, Millet mobile phone's main shipping channel is still millet official website. Millet more than 13.7 million invoices in the two quarter, the total number of online sales over tens of billions of dollars, two quarters of the basic line to achieve the network channel and offline operator channel 7:3 of the shipping ratio. Data from the third party logistics companies show that the two-quarter Millet express single mostly from Shun Fung, such as Wind Tatsu, EMS and other companies, totaling more than 10.31 million single, in these express included 11.19 million mobile phones. Although the millet line operator channels accounted for only 30% of shipments, but with the increase in production capacity, this part can not be ignored, the current Beijing-east, Xun platform, such as the supply of basic sources are from the provider. In addition, Millet is still plagued by the problem of cattle. Millet this year's flagship products Millet mobile phone 4 released so far has been close to 2 million units, but because the demand is significantly larger than the output, resulting in cattle active. Through the technical means found that every time the purchase of the yellow cattle accounted for about 10%, and even through the development of buying software to buy. Millet for this has set up an anti-ox team of engineers, only in the last open purchase in the shield of hundreds of thousands of yellow cattle account. Li Vanchang said that the promotion of capacity and through the adjustment of pre-sale and the normal purchase of a variety of measures is to prevent the root of cattle. Millet on the one hand to increase capacity, but also no longer to implement a single open purchase, but pre-sale, the normal purchase, open purchase of three forms, the current millet flat, millet TV, etc. have achieved the normal purchase.