"Small orders" to open up new opportunities for E-commerce

Attending the fifth session of the SME E-commerce Application Development Conference 24th, experts believe that foreign procurement after the international financial crisis has changed a lot, the trend of purchase orders from big to small, online micro-trade has become the key to China's manufacturing industry to seize the opportunity.

Dunhuang Network CEO Wang said that over the past year, the traditional large-scale procurement of foreign trade began to be gradually shorter cycle, faster small orders replaced, the international financial crisis exacerbated the cross-border foreign trade transactions from large to small, from slow to fast trend. According to the latest survey data, 75% overseas buyers plan to purchase Chinese products through online foreign trade in 2010, and 84% of overseas buyers plan to increase their online purchasing budgets in the next two years. She pointed out that only the exhibition, Yellow pages of information services can not meet the changes in market demand. SMEs are faced with the question of how to solve "a 1 million dollar order and 100 orders for 10,000 dollars".

Wang that the market changes to China's small and medium-sized foreign trade enterprises and e-commerce platform to bring new opportunities for development. "SMEs are constantly understanding the changes in overseas demand, through their own design products, actively participate in the construction of channels, and then realize the future brand design." In her view, the task of China's E-commerce platform is to provide SMEs with online trade talent, channels and funds and other service support.

Chai Yutin, chairman of China e-Commerce Service Alliance, pointed out that in the 2009, small and medium-sized business application scale is growing rapidly, and more SMEs will choose the industry and professional website platform. He said that the main effect of e-commerce applications in small and medium-sized enterprises is communication with customers, sales growth, procurement convenience, the most widely used is online sales, negotiation, procurement and other links. These require specialized Third-party E-commerce trading and service platform, in the future can penetrate the industry customers Business-to-business website will win the favor of SMEs.