Small sellers of the road to rebirth of fire, not only sellers

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At the end of 2013 until now, Taobao blocked the voice of small sellers more and more strong, and recently came out of Taobao to replace the "tofu block" position, continue to give large business blood transfusion, in the case of a small seller wail, more people predict this year will be eliminated a large number of Taobao sellers. Everyone thinks Comrade Ma is going to bridges.

And do not comment on this view right or wrong, as a part-time also operated a few shops of me, the fact is in front of, indeed more and more difficult to do, since it is difficult to do, it must find a way out, rather than think of giving up, do the network is always facing people, since it is a person, we will be able to find countermeasures.

Presumably we have heard many such words recently, micro-credit marketing, differentiated marketing, transformation ... These words are pointed out the same road, out of Taobao station. How to do it, there is more doorway.

Brand awareness strengthens, see this sentence, many small sellers may have to complain, originally is "small" sellers, where the brand, to say so is wrong, the brand here is not limited to Nike ADI, since the media, now the most popular word, heard it, yes, shops can also be from media. To give a simple example, to be a women's shop in Sen style, it is natural that like Sen female style of women are mostly literary styles, this can do a literary fan from the media shop, confirmed the positioning, the next thing you can do more, the main attention is that this shop is only suitable for personalized shops, the type of grocery is not suitable.

Widen the channel of promotion, before we can think of most of Taobao outside the promotion, nothing more than hair posts, looking for Taobao, now we need to do the shop as a site, a public number, a star from the media and so on. Since the media itself, adapt to the platform is a lot of specific reference to the Pine "14 media platforms vomiting Blood" this blog, but I still suggest to do fine and not more, so far is the preferred micro-letter, but is to do personal or public number, in view of the particularity of the shop, or recommend private number, facilitate interaction. Special attention, do not send advertisements every day, this is really stupid and inefficient promotion way. As a site to promote, this has been a previous case, but at present, perhaps more need now, because after all, is the shop, is not an independent website, update the content of this aspect can do optimization, mainly outside the chain and the promotion of key words, the proposal to spend a little money in their own store keyword more promotion, Because it is their own vocabulary, the competition is certainly small. The promotion of the most cattle is not to compete for popular words, but to create their own words become popular, such as shop name XX, can go to buy a little question and answer promotion, similar to XX shop how, xx store clothes good, what good shop recommendations, and so on, a day or two may not be obvious effect, adhere to a period of time, the effect of natural appearance. Notice here, Taobao has a Evanda function, as long as the @ owner of the Wang Wang name, you can enter the shop home, where it should be used. Funds can also go to buy encyclopedia entries, micro-Boga V, these effects are still good. Other aspects of A5 related articles are many, not many words.

Running the database, the word database has been heard long ago, in the past, the store's repeat business is not so important, even if not many customers, new passenger flow can also be sustained, now not, every old customer is we have to spend a lot of maintenance, adhere to a period of time, will understand the truth. As for the tools, small 瞙 still suggest that you use QQ mailing list plus micro-trust friends way, mailing list has its natural uniqueness, one to send, the effect is very good. And simple collection, only need a QQ mailbox, service convenience, micro-mail, QQ will have mail reminders. Micro-signal used to maintain the promotion of customers, every day to insist on sending high-quality media content, regularly push mail ads, notice your media number, the acceptance of your advertising is naturally greatly improved.

According to the above thought to walk down, the shop basically slowly can have an independent Taobao station outside the system, Taobao into a deal tool, so, no matter how the Taobao to ban, foothold or some. In fact, the example here is not only the seller's model, whether it is stationmaster, Taobao guest or any other project, the promotion is the life of this, today for the first time to mention here, A5, if you like, late write point for micro-credit marketing, mobile Internet things, a guide, welcome guidance.

Author: Ink Dye Net-瞙 small two public number: Moran-wangluo