Small Southland Wang Huimin 25 Undertaking: Marriage room in exchange for the first shop Hong Kong to learn from

Small Southland Chairman Wang Huimin

Founded small Southland 25, never received media interviews, May 11, when the morning paper became her first interview media, small southern Chairman Wang Huimin smiled and said, "I am a very pursuit of perfection, when I feel not ready, I do not want to go out." ”

The first store in the marriage room

Wang Huimin, who grew up with his family, said he was born with the genes to do business. "My grandparents are also doing business, although it has nothing to do with food, but I also have a number of businesses, from an early age can be integrated into the adult conversation." ”

When Wang Huimin was working as a worker in a state-owned enterprise, she had shown the audacity of a businessman.

In the 80 's, the wages of workers were very low, so people would get their money together. For example 12 people, everyone each month to take out 10 dollars for a person to use, each person can choose the first few months to use the money, if the choice of a month, then the next 11 months can only pay money, not money. "Many people choose to spend money first, and Wang Huimin choose the first one to use it every time."

In 1986, China's reform and opening-up 7 years, Wang Huimin 30 years old, she ignored the family's warning to throw away the iron rice bowl of state-owned enterprises, decided to do business. "When I resign I want to open a restaurant, our family prefers to eat, to eat very exquisite, my mother cooked a good dish." "Wang Huimin Fancy The pockets of the rich, on the Changsha Road near Beijing Road, selected a façade," there are many hardware businessmen concentrated in Beijing Road. ”

In order to get the façade room, Wang Huimin his marriage room and others made a swap, "our set of more than 20 square meters of the house at that time is very good, there are independent hydroelectric and sanitary equipment of the marriage room." "And that façade room is only 10 square meters." According to the value of the time, this exchange, Wang Huimin at least lost 100,000 yuan.

But it is this 10 square meters, can only put down four or five tables of the store for Wang Huimin won the first bucket of gold.

"There were very few private restaurants, and our materials were very dainty and very homely, so the rich would like to come here for dinner," he said. "From the outset, Wang Huimin was convinced that" value for money "is the most important thing.

From Huanghe Road to Hongqiao

A few years later, Wang Huimin decided to open the second small Southland, "the first store is too small, customers do not accept." In 1995, she lent 700,000 yuan to cooperative credit cooperatives, and invested 1 million yuan in the Yellow River Road to open a small southern area of more than 100 square meters.

On the Yellow River Road to open the shop that time is small Southland experience the key period of internal strength.

"At that time many good restaurants are open on the Yellow River Road, we leapfrogging, are progressing." Wang Huimin said, "The whole street is very good catering business, every shop want to put the next door to the house to expand their size." ”

But gradually, Wang Huimin is not very good: "I think if we continue this way, then the competition here will be very fierce, should be looking for another opportunity." "Aware of this, Wang Huimin is driving a worn-out Santana, daily shuttle in the streets of Shanghai," I want to find my customers where. ”

Finally, Wang Huimin the new foothold in the Hongqiao. At that time the Hongqiao had not formed the upscale community, "but has opened some hotels, many businessmen go there." In 1997, Wang Huimin a 1000-square-metre Taiwanese restaurant and ended up with a 10 million yuan transfer fee. "In fact, I did not have so much money, so after consultation, the other party agreed to pay a deposit of 1 million yuan, the rest of the money monthly." ”

Until today, Wang Huimin still for their ability to go out of the Huanghe Road, in the Hongqiao find their own a blue sea and complacent. In fact, the Hongqiao store has also achieved a small Southland in the restaurant industry's reputation, "There are still a lot of people will say to me, when they Hongqiao the plane went straight to the small Southland to eat." ”

A few years later, Wang Huimin again boldly shot, invested 100 million yuan in Hong Mei Road to buy a piece of nearly 20 acres of property, and built a large restaurant with more than 60 private rooms. "It was a very large volume at the time, and the management team and the family felt it was impossible to be full." "Wang Huimin said that he dared to" take risks "because of the prospect of the market," I know the power of the car is very big, this is also I see the place, at that time there are not many people, like today's young people, with the car always want to go far away, show the value of the car. If I can stop, my customers will come. And we have an oversized parking lot that can park nearly 400 cars. ”

Only a week after the opening of the Hong Mei store, more than 60 private rooms were full.