Small Team big dream: Chengdu app Tatsu people are invested by Kai-Fu Lee

Every reporter He Hualing photography Yao and many of the same, Liu Changbo use of the iphone to download a variety of application software. "Hotel talent" became his loyal companion on business trip, he placed in the home page most prominent position. No matter where you go, open "hotel talent", a map marked with various grades of hotel information in front of him, so that he can easily book a hotel.　　In addition to using, he is also concerned about the number of downloads, user feedback and so on. Liu Changbo is the founder and CEO of Chengdu, the company launched the application Software "hotel Talent", became the first use of Map mode query hotel class application. iphone version of the first week on the line, that is, on the App Store Tourism application list first. Millions of users have completed hotel bookings worldwide through the "hotel talent".　　October 2011, because of the software, they received the investment of Kai-Fu Lee (micro-blogging) Innovation workshop.　　In the eyes of Liu Changbo, "hotel talent" is to save the interactive "hero", before this, no financing, no income, his entrepreneurial road almost died. Test water: Venture for a year without financing nearly died from the University of British Columbia, Canada, after a master's degree in computer science, experienced short-term foreign project development experience, entrepreneurial seeds in Liu Changbo heart bud.　　December 2009, the 28-year-old Liu Changbo teamed up with old students to create Chengdu Flower Interactive Technology Co., Ltd. Financing is the biggest problem that bothers them. As the competition for mobile apps intensifies, investors look increasingly picky. In addition to good ideas, excellent team, but also to the financial data, business plans to strictly examine. He was busy looking for an investment for half a year after the venture. Despite his introverted personality, he frequently searches for and participates in various industry rallies in the hope of seeking financing for his entrepreneurial dream. In the year of 2010, an investor finally became interested in his project. After two months of frequent contact, Liu Changbo once considered "in the market", however, finally investors said that they could not understand their business model and were not expected to reach the potential markets and decided not to vote.　　His hopes for financing have been dashed. In the past half a year, he was in trouble for financing, and he was ready to retreat: while maintaining its own products, he continued to live through some outsourced lists. At that time, the company has a full-time staff of 3 people, part-time staff of six or seven people. However, it is not easy to find a list of outsourcing, the whole year, he received only a 100,000 yuan outsourcing projects, only enough to "maintain food and clothing."　　In the wandering night, a bunch of hope light through: "Hotel talent" quietly came to his side. Origin: Reservation hotel not designed by itself July 2010, Liu Changbo to Beijing for training, he wanted to book a hotel room through the mobile phone application, but found himself in a location surrounded by a few hotel information. I would like to book a cheap hotel near Tsinghua University, where the software is recommended by the hotel at Fangshan, dozens of kilometres away. In the hot sun at noon, carrying the suitcaseHe had been in town for most of the day and had not been able to find a hotel that met his needs. Find the hotel's trouble to let him instant enlightenment, why not design a mobile phone hotel booking software, grab this piece of cake?　　The "Hotel talent" research and development concept has sprouted. Engineering, he is not good at hotel operations, but from a consumer point of view, he knows what he needs. Perhaps it is so, he can be more pure in product development. How to facilitate the user experience, become Liu Changbo first consideration of the problem. Starting at the end of August 2010, 3-person teams began to design, test, and until February 2011 were released to the Apple App Store.　　Did not expect to release a week later, hotel Tatsu people on the mobile phone application software travel first, the month up to tens of thousands of downloads. Start: First taste of gold on line the same as many applications, the hotel is easy to operate people. Set up in the software to stay in place, date, click Search, a map based on GPS location, marked hotel information is displayed in front of. Various price levels of the hotel with different color tiles marked, 200 yuan below the budget hotel with brown logo, discount hotel marked with red.　　The more detailed price of each room, hotel introduction and user comments can be glance in the software. You can complete your reservation by mobile phone online. Software covers nearly 30,000 domestic hotels, 190,000 international hotels, covering various grades of brands, chains and single hotels. No login, no registration!　　Software design highlights the convenience, efficiency, from the query to the entire process of booking, the average time only 1.5 or less. Their income is based on the rebate model, that is, to provide services to customers and to obtain sales from the business division.　　As a means to attract users, hotel Tatsu people from the Merchant division, in return to the form returned to the user. One months later, the hotel's people began to generate real income, received the first Commission: 1000 yuan check. It's exciting for the team. Although it is only 1000 yuan, it is the first income that has been earned in more than a year.　　Gaining market recognition, they saw hope. Liu Changbo told reporters that the current profit is not in his focus on the scope, now their pursuit of scale is greater than the pursuit of profit, so do is to enlarge the user volume. "With sufficient user capacity, profitability will be achieved in the current revenue model," he said. "Breakthrough:" Innovation Workshop investment without any external investment, and no marketing activities, only by word of mouth, hotel talent in the release immediately after the impressive download usage. Two months later, he was paid attention to the innovation workshop founded by Kai-Fu Lee. The innovation workshop began to meet with them for two weeks and decided to invest in them. His entrepreneurial team has been in Beijing for half a year and has been incubating with innovative workshops. "Its platform has a variety of functional departments of experts, and they communicate, the feedback is very high efficiency, which is very helpful to the start-up companies."　　"Liu Changbo said. The incubation of innovative workshops, whether from technology or market operations,gave them guidance. Let their market positioning more clearly, the profit model clearer. In fact, the hotel's talent is not the first product they developed, hotel talent before the birth of the video Tatsu people have developed, but suffer from no clear profit model, it did not get the recognition of the market, in his view, to become a failure of the product. "With the experience of innovation workshops, we can go back and do better." "And the aura of innovation workshops has also made them more advantageous in recruiting." October 2011, the move-flower interaction as a start-up company with more than 10 people, followed the innovation workshop back to UESTC recruitment. "We are able to get into UESTC recruiting, which is not conceivable by the general start-up companies."　　"In the aura of Innovation Factory, Liu Changbo can strive for better human resources, for the company to continuously inject power innovation." At present, the Liu Changbo team has expanded to 30 people. On the wall behind his desk, there was a recent brainstorming discussion of tree-shaped thinking. In order to record ideas at any time, the company deliberately installed the walls around the glass material can be coated.　　Pragmatic, young and energetic, become a team style tag. Vision: To build a one-stop continuous service hotel Tatsu people have become the main force of mobile interactive income source, but Liu Changbo want to provide users with a consistent travel services, including food, housing, travel, entertainment and so on. "Now we travel, often in the hotel when the hotel to the people, check the flight of the time with the steward, search the restaurant when the public comments."　　"The user experience has become fragmented among the fragmented products of their respective battalions," Liu Changbo. After the hotel's talent, the interactive also released a new version of the video of the talent, train tickets to the talent and car rental talent. The new listing of the video, in addition to browsing the latest video, currently in Shanghai can be in the mobile phone booking and election, so that users avoid the trouble of queuing up to the cinema. Liu Changbo told reporters: "We hope that in the near future, such services can cover most large and medium-sized cities nationwide." "" To the user's needs to see products. "This is one of their most important harvesting experiences, and it's a good way to lock in users as long as they meet their needs," says Liu Changbo. The number of users is the standard to measure whether a product has market potential. As for the future, he said, "If you use numbers, I want to reach tens." "• Reporter notes Stick to dream grasp the opportunity to start a business, is gorgeous and dreamy, but also realistic and hard, need passion, but also insist." Entrepreneurship at the beginning, many people have experienced the same hardships as Liu Changbo, encounter confusion and confusion.　　Groping and exploring in the dark, many entrepreneurs can not endure the meager returns and great mental pressure, and sadly withdrew. If in 2010 years the most difficult time to start a business, Liu Changbo choose to retreat, then his life may be another scene. With a good education background, he can easily get a big business job, that life may be much calmer. But that rooted in the heart of the entrepreneurial dream will vanish, notCan protect that dream, may bring a lifetime of regret. If you opt out, the hotel talent that brings hope to the company will be unable to be born, and the innovation workshop will not be favored.　　It is precisely because of perseverance, to build the characteristics of products at the same time, and constantly seek opportunities, they are able to emerge. In addition to the team adhere to the dream, aiming at the direction, seize the opportunity, a city's entrepreneurial atmosphere for entrepreneurship is also very important.　　This is not only to facilitate the search for "like-minded" talent, but also in the communication between the team to promote, more conducive to win the government's support and market attention. As one of the core areas of the domestic mobile internet industry, Chengdu High-tech zone has developed the mobile Internet industry as an important strategic emerging industries. By the end of 2011, Chengdu High-tech zone has gathered more than 150 internet-related enterprises, which has aroused more and more attention in the market and capital.