Small team personalized social breakthrough business model to be solved

Summary: No profit model, no income, rely on VC investment to support, this way of life is certainly fragile. This is a comment by a mobile internet watcher on the Tiger sniffing web. Like most mobile internet subdivisions, mobile reading is being and

"There is no profit model, no income, rely on VC money to support, this way of life is certainly fragile." "-This is a comment by a mobile internet watcher on the Tiger sniffing network. Like most mobile internet segments, mobile reading is being interrogated by industry and commentators in the business model.

However, in the "Mobile Reading Future" sponsored by NetEase Technology and the Tiger sniffing network, the founders of the expression is not because of such doubts become dignified, do this line, who has not been such a stick, to take a taxi software quick taxi coo Zhao Dong words to describe, is "watching dead, the Bureau of Live." "Of course, living well is another matter."

Giant layout platform competition to see the end of the year

Information reading products are the hardest hit areas for mobile reading, "Today's headlines" have even long occupied the App Store news category rankings fees and free double list, but compared to these high-spirited new entrants, the competition between giants is the real war on the portal site.

With Sina's app renamed Sina News last month, to NetEase, Tencent, Sina and Sohu as the representative of the large portal has constituted a mobile reading of the giant matrix, while in the mobile internet has not been as Baidu also with reading products joined the war.

Compared to the individual entrepreneurial team, the giant's mobile reading layout does not stay on a single product, but extends toward the platform.

NetEase has launched NetEase news and NetEase Cloud reading two reading products, NetEase Mobile Internet Department general manager Xu Shi introduced, NetEase currently has thirty or forty mobile Internet products, mobile reading is the future of NetEase mobile Internet layout of the basic entrance, and become a one-stop advertising platform to show. Xu Shi said that 2013 mobile reading advertising market will reach nearly 3 billion of the scale, the Global 500 customers have more than 30 in the NetEase news client launched.

Mobile Reading's entrepreneurial team has been living under the pressure of giants, Xu Shi bluntly "everyone (traditional portal) in this field of funds may be really difficult to gather the entrepreneurial team." But NetEase's news client will certainly take the road of open platform in the future, we are very willing to cooperate with the old friends such as zaker and fresh fruit, do not reject the acquisition or invest some high-quality reading application team. "At the same time, the competition between the portal giants, Xu Shi said competition in the end of this year will have a clear data display, the end will not appear a single big situation, there may be two or three giants coexist."

Small team personalized social breakthrough business model to be solved

Although Xu Shi says it will work with small teams through an open platform, however, in the context of homogenization of content, entrepreneurial products and giants of the competition has been inevitable, accurate personalized content recommendation has become the breakthrough direction of start-up companies, fresh Fruit reading founder Liang said, "the interests of information personalized reading products" Is the basic orientation of fresh fruit reading.

6 years of online reading Liang military three strokes on the face of the big deal with the strategy: the first recruit, can not beat that cooperation, the second is to die, the third is to do the difference and subdivision, fresh fruit is the third way.

Liang that the current challenges of mobile reading entrepreneurs are not the biggest of the big squeeze, long reading and deep reading needs have been, theme-style reading has been there, the news portal to live very moist, but the theme-style site is also very good. So for now, in fact, the most important thing is to do subdivision and explore how to profit.

At present, the content of mobile reading products mainly comes from the original plane and network media, whether it is today's headlines, zaker or fresh fruit reading, the content of different families is not big, and the core of competition is how to let users read more quickly what they want. Zaker Reading Vice President Kutschen said as the core of the content platform is the content to reduce noise, on the other hand is the value of discovery, and on this basis, through the introduction of social relations, coupled with data mining based on semantic analysis, so that users of a certain type of keywords or news preferences sorted out, the formation of personal habits database, This has both the ability to read the promotion, but also the potential premise of the business model-the more accurate information, advertising capacity is stronger.

The business model for mobile reading is clear--in addition to advertising, which is the electricity business diversion and pay for reading, but currently three ways to obtain income is not enough to meet the long-term development needs of products. Liang Introduction, fresh fruit reading has developed a shell micro-payment system, but two years down the conversion rate is very low, the electric business shopping guide is trying, advertising is currently the most important source of income.

But mobile advertising is not too big a market in itself, and Ranking, the joint president and chief operating officer of the consulting group, poured cold water on mobile ads: Last year the entire PC Internet advertising scale was more than 70 billion, not far from the TV ads, but the mobile internet advertising market only stay around 2 billion, 80% Growth seems to be fast, but in reality the absolute scale is relatively small.

The more brutal reality is that, compared to the PC Internet advertising, mobile applications in the number of advertising and presentation methods are stretched, selling more expensive also difficult to achieve large-scale income.

For paid readings, Ranking more pointedly, the willingness of mobile clients to pay is significantly higher than that of PCs, so it's not that users don't want to give you money, but that the information you provide is worthless and I can get it from other sources.

Whether personalized or social, now for mobile reading applications of entrepreneurs, more important is to use the speed advantage of the entrepreneurial team to achieve accurate personalized reading as soon as possible, to provide users with unique value, enhance user viscosity and participation, there is a chance to talk about business model, in the Giants more and more emphasis on original content trend, Personalized reading may be the future of independent mobile reading entrepreneurs.