"Small Time 2" first day broke 50 million together video network Super TV cross-border marketing

Directed by Guo, Yang, Amber, Ko Jindong, Guo Biting, etc. starring in the film "Small Age 2: Aoki era" early to August 8 released. On the first day of the release, "Small Time 2" to 36.5% or so the row film strong open painting, more than 50 million of the box office, the previous row of the champion "ring Pacific" chopped down. "The small Age 2" continued the first "youth" theme, but the plot fluctuation is bigger, the personage relations are richer. Reporters randomly interviewed the Beijing theater manager, have received feedback that the current "small age 2" view of the general public response is good, the best time to reach 80% or 90% during the day. "Small Time" the original novel to lay a solid mass base, handsome Gome medal brush face occupy the actor table, but these can not be summed up as the film's success Magic weapon. Fully mobilize the marketing resources, and the cooperation of each other is the "Small Time" series of film success is an important reason. August 9, "Small Time 2" on the second day, as a production and publicity of one of the company's music to announce the United Brothers, the music video TV, teamed up to "see" small times 2, Super TV pay for the Cross-border marketing campaign. Before 18th, just take more than 2 "small time 2" movie ticket stub and bask in the microblog, at the same time @ "music video tv" and "small film era", you can get the Le View mall's 100 yuan vouchers securities, can be used to buy music shopping mall including Super TV, video box and all accessories, including the entire line of products. The event through the video network PC-side, mobile phone and video tv, music and video pictures and other brothers company's media platform, as well as micro-blog, forum and other social marketing tools online spread, and the country's 500 theaters, the first line of the campaign will be widely publicized. From July onwards, le view of the two smart TV series listed, of which the 60-inch model X60 to "twice times performance, half the price" of 6999+490 yuan prices are particularly concerned about the first 10,000 spot 49 minutes that sold. Due to the continued sales of hot, video super TV delivery date from the previous "two weeks after delivery" extended to "three weeks after delivery." And for the film "Small Time 2" held "Super TV to pay" activities, was the vast number of fans hailed as "happy to see good benefits." A fan said: "The original plan to see" Small time 2, this also send vouchers securities, buy TV cheap 100, if buy music video box, the original 290 now as long as 190, the intensity is really big ah! According to the director of the video TV marketing department, the super TV in the "Small Time" 546 studios, more than 60,000 inverted a position patch ads, but also a strong win "small time 2" cinema patch, in its promotion line also actively implanted in the film elements. "The Small Time" series movie and the video super TV's mutual borrowing power, is one kind of trans-boundary marketing form. Whether to "small age 2" or to the music shopping mall, are a diversion of each other process, two equally popular products bundled together, will produce wonderful market reflection. Marketing insiders commented.