Small trademark deduction transformation and upgrade strategy

Bo secretary of the company led a group of large-scale apparel enterprises to speed up the construction of modern logistics center to efficient and fast warehousing logistics and supply chain management to enhance brand awareness. Kingjian in recent years, Jiangsu Province Suzhou the implementation of brand-name trademark strategy as an important driving force to promote economic restructuring and upgrading, and constantly promote the Suzhou industry to high-end, large-scale, brand change. The city through the help of enterprises to cultivate brand, building a group of enterprises with their own brands, to achieve the "brand trademark big city" to "brand trademark strong City" change. Up to now, the city has the administrative cognizance of China's well-known trademarks 42 pieces, China's brand-name products 62, as well as a large number of provincial and municipal famous brand products and trademarks.　　In the first three quarters of this year, 395 provincial-level brand-name products industrial output of 405.1 billion yuan, an increase of 20.5% year-on-year, the economy to maintain a steady and rapid growth momentum. Legislation: Sound security mechanism recently, Jiangsu Tong Run Electromechanical Group Co., Ltd., Shun Yi Ceramics (China) Co., Ltd. 6 this year by the State administration of industry and Commerce identified as China's well-known trademarks of Enterprises, respectively, by the Suzhou government issued 1 million yuan handsomely.　　This is the 7th time Suzhou has awarded such a prize, and so far Suzhou has 40 companies to obtain the award. Statistics show that as of October this year, Suzhou has a valid registered trademark of 50,400 pieces.　　Among them, the administrative cognizance well-known trademark 44 pieces, Jiangsu province famous trademark 399, Suzhou well-known trademark 483, the Madrid international registered trademark 172, the National geographical Indication product 4. Wujiangguang cable, Wujiang silk quilt and Changshu Hai Yu Leisure apparel Three industrial clusters, was identified as the first batch of industrial clusters and brand cultivation base in Jiangsu province.　　2009, Suzhou cumulative New application for registered trademarks of 11,672 pieces, approved 13,546 registered trademarks. "In Suzhou, an average of 3 enterprises have 1 registered trademarks, the number of registered trademarks accounted for 23% of Jiangsu Province, with well-known trademarks, well-known trademarks, the number of international registered trademarks are listed in Jiangsu Province first, the national cities in the forefront. This June, Suzhou was elected the first National trademark strategy implementation Demonstration City.　　Suzhou City Trade and Industry secretary Diadong told reporters. Suzhou as early as 2001 on the development of "Suzhou well-known trademark certification and management trial measures"; In 2003, the city issued "on the implementation of brand-name-driven strategy of a number of views," established to the end of 2005, the whole town of China's famous brand products and China's well-known trademarks to 20 and 15 respectively　　The total sales value of the city's brand is the target of 20% to 25% of the sales income of enterprises above the scale. 2006, the city also issued the "Suzhou to promote economic restructuring and transformation of growth mode of action plan" and "intellectual property strategy implementation of the outline", clear every year from the financial list of special funds, to obtain China's well-known trademarks, provincial famous trademarks of enterprises to give 1 million yuan and 200,000 Yuan award, To be internationally registered trademarks of enterprises to give 5000 yuan to 10,000 yuan subsidy, to encourage enterprises to actively cultivate their own brands. Suzhou Counties (cities) also introduced incentive measures,So far, the prize money has been cashed 117 million yuan. Since 2009, Suzhou has also promulgated the "on the implementation of trademark strategy, the construction of brand strong City" and "Suzhou well-known trademark identification and protection measures" to standardize the identification, use and management of well-known trademarks, the protection of well-known trademark owners, users and consumers of the legitimate rights and interests,　　To improve the popularity of trademarks and market competitiveness in order to promote the economic development of Suzhou, at the same time the implementation of the future of the trademark strategy in Suzhou, the overall plan, proposed in five years, Suzhou 80% of the licensing processing enterprises and export enterprises, to have their own trademark goals. Innovation: The development of trademark gold to expand the scale of the brand. Last year, Suzhou issued "on the launch of agricultural products trademark" one village, "the implementation of the project", the comprehensive start of agricultural products "one village standard" project, vigorously cultivate agricultural products trademarks, aimed at promoting the strategic adjustment of Suzhou agricultural structure, and further improve agricultural products value-added and market competitiveness. Since last year, Suzhou Industrial and commercial departments to guide enterprises to apply for agricultural and sideline products trademark 388, add more well-known trademarks 1, well-known trademarks 9, formed a "dongting" Biluochun tea, "Bacheng Yangchenghu" hairy crabs represented by the geographical indications of the group. Through the promotion of the brand of agricultural products, Suzhou Rural economic development mode has been changed, last year, the city used registered trademarks of agricultural products total sales of more than 10 billion yuan, especially "dongting" Biluochun tea was identified as the geographical indications of the trademark, the local farmers income increased 1.5 times times, the rich peasant effect is obvious.　　Suzhou plan in 3 years, the annual number of agricultural products to apply for 300 pieces of registered trademarks of agricultural products reached 4,000, each administrative village has at least 1 agricultural products registered trademarks, truly let the brand to promote the development of new rural industries. Explore the implementation channel of trademark value. To revitalize the intangible assets of trademarks, to support enterprises with brand advantages to broaden their financing channels, Suzhou Bureau of Commerce and Industry, Suzhou Central Bank branch in March 2009, published the "Suzhou Trademark special Rights Pledge loan management interim measures." This method stipulates, obtains the well-known trademark, the province famous trademark as well as the city well-known trademark enterprise, after appraised the brand value by the appraisal organization, may use the trademark special right to pledge the loan. June 2009, Jiangsu Province, the first special rights of trademark pledge loan issued, Jiangsu Seven Bao photoelectric group with its "seven treasure" trademark as a pledge, access to Wujiang rural commercial banks issued a downpayment of 10 million Yuan trademark pledge loans. Since then, the Dream Orchid group to "dream Orchid" as a pledge of trademark rights, Lung Qi group to "Long Li Qi" trademark for the pledge, successively from the Bank of Communications Changshu Branch and the Agricultural Bank Changshu Branch respectively to obtain 200 million yuan and 500 million yuan of loans. So far, Suzhou enterprises to use trademark pledge has achieved nearly 1 billion yuan financing.　　The pledge loan of trademark special right is a kind of innovative credit, which realizes the transformation from intangible assets of enterprise trademark to tangible value. Start the Enterprise "trademark size integration" action. In order to create a better brand development environment for enterprises, Suzhou Industry and Commerce Department issued a variety of protectionMeasures。 In view of the well-known font name of the Enterprise trademark was registered this situation, Suzhou Industry and Commerce Bureau in the first half of this year and start the enterprise "trademark integration" action, guide already has well-known font size of enterprises to apply for registration of the same name trademark; The new enterprise in the registration of the enterprise size, registered in advance with the same trademark, so that counterfeit brand without empty can drill.　　The city's Industry and Commerce Department also listed the printing industry as the key subject of supervision, in the printing enterprises to identify a group of liaison, timely grasp of the business trademark printing dynamic. According to the introduction, Suzhou early in 2006 in the national prefecture-level cities in the first start and implementation of the enterprise name specific rights and well-known font size of the protection project, and formulated the "Suzhou enterprise well-known font size cognizance management measures", Suzhou enterprises well-known font to carry out the identification work. 2008, the city also promulgated the "Suzhou enterprises well-known font size identification and protection measures", strictly defined the well-known enterprises to determine the size of the conditions and procedures. After the identification of well-known font size, Suzhou industry and Commerce departments will immediately take the information means, will be well-known font into the market name library, as a forbidden to the city to give the entire industry protection, without the consent of all, other business names may not use the same or similar to the company's well-known font size.　　As of July this year, Suzhou well-known font size enterprises have reached 284, and through the identification of the size of these enterprises, in the future will be protected within the city of Suzhou, other enterprises in any form of "waterfront brand" will be regarded as infringement. Supervision: The effectiveness of brand protection Suzhou actively explore the establishment of brand-name processing Enterprises trademark use, trademark printing business management norms, such as the extensive use of administrative guidance, prior guidance and other flexible management tools to optimize the survival and development of the legal environment of trademark. Only last year, the city's industrial and commercial system issued a total of various types of trademark administrative Guidance 4,335 Registration proposal, trademark illegal administrative error correction 916.　　At the same time, the city adhere to the day-to-day supervision and special rectification close combination, resolutely combat trademark infringement, counterfeit brands and other illegal acts, each year to investigate all kinds of trademark violations of more than 200, seized infringing goods and trademark identification more than 120,000. Diadong to reporters that, with the Suzhou trademark strategy to promote the implementation of a group of well-known, well-known, well-known trademark enterprises in Suzhou, these enterprises also feel the brand strategy to bring enormous economic benefits to enterprises. such as in the Good Children group, has a domestic registered trademark 643 pieces, and in more than 40 countries and regions registered trademarks 327, forming a complete set of independent brand system.　　With this brand system, hundreds of of every 1000 baby cars in China, North America and Europe are now produced by a group of good kids. It is understood that, including good children Group, Bo Secretary International Holdings Limited, including well-known, well-known, famous trademark enterprises, the contribution to the Suzhou economy is increasing, 2009 Suzhou well-known,　　The famous trademark altogether realizes the sales income 399.889 billion yuan, the profit 19.995 billion yuan, the tax 12.157 billion yuan, the Enterprise trademark brand superiority has gradually transformed into the enterprise itself and the region core competitiveness. This, Suzhou will guide the High-tech Enterprises, service enterprises and agricultural products production and processing enterprises registered trademarks, encourage trade associations to register collective trademarks and certification trademarks, support Enterprises to use trademark intangible assets investment, use of chain join and other ways to achieve low-cost expansion. It is expected that by the end of 2015, the International Registration of Suzhou trademarks will increase by more than 30% annually, and build 10 provincial brand cultivation base, 15 city-level brand cultivation base.