Small white must read: Actual combat how to plan 3 months first page ranking

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

It is estimated that we have recently found a big update Baidu, it is not a lot of people's website has been killed, then how do we do a good job site planning? And how to plan the site?

Let's take a look at the current site planning problems, such as: A very large wheel show (affect the speed of the site opening), pseudo original navigation (not in line with user experience), the content of the plate set unreasonable, dual navigation, product Advantage Picture (no ALT attribute), the homepage plate is completely not in accordance with user needs to layout, Put some industry trends, news Center, the strength of the company, contact us, in fact, we can change the position to think about it, as a user, a buy bracelets users, the most want to see what? What we want to know is price, maintenance, true and false identification method, we should put these plates, not industry dynamics, News Center, Company strength, contact us these plates, because the real user is to solve the problem through our website, not to see the industry dynamic, industry dynamics and users do not have a dime relationship.

So how do we plan a website that matches the search engine?

1. Domain name selection

We choose the domain name in accordance with the company brand or product name, so that users can remember our site, select the domain name when possible to choose a short domain name, simple, easy to remember, also in line with search engine optimization.

2. Choice of space

Server space selection is related to our site location, if everyone's positioning is the country can consider using million-NET server, in the domestic network of space relatively fast and stable, if you are doing business station can consider the Western Digital space, for the General Enterprise station West Digital 100MB space is enough, We all know that the server is divided into lines, such as: Telecommunications, Netcom, the Great Wall broadband, railcom and so on, to do the national market is the best choice for multiple lines so that is conducive to open faster, how is targeted to a region, you can choose a single line, for everyone to give an example, I am doing the Shenzhen market, I will choose the Western Digital single line , because most of Shenzhen is a network of telecommunications, so we choose the space in accordance with their own market to choose multiple lines, two-wire, single-line server.

3. Keyword Analysis

We can through the core keywords (products or services) to analyze the user is more concerned about the key words, through the Baidu Drop-down box, related search, Baidu Index, Baidu bidding background keyword analysis tools, keyword mining tools, Baidu know, Baidu statistics and so on methods of comprehensive analysis, which keyword search volume is the highest, We can put it in Notepad for analysis and screening, to give you an example, such as: LED flat light through Baidu down analysis has the following key words led flat lamp price LED flat lamp manufacturers led flat-panel lights and other keywords, I found through the natural ranking led flat-panel lamp Baidu picture in front, Description of the user's demand for product pictures is very large, which we can put the LED flat light effect map on the top of the homepage, so that the operation is conducive to the site rankings, we can go to Baidu search led flat-panel home site, there is photoelectric.

4.404 page

When the user loses the wrong URL, we should set a navigation in 404 pages, so that users click Back to the Home page, you can reduce the bounce rate is conducive to user experience, many sites in the 404 page set 5 seconds to jump back to the home page, in fact, I think this setting is not good, such as our website has an article was deleted, Originally this article is included, but now we deleted, just our 404 page set 5 seconds to jump back to the page, spiders will not think this article still exist! Personal suggestions to set a navigation, do not add jump code.

5.301 redirect

301 can pass the weight of the old domain name to the new domain name, without the WWW point domain name and with the WWW point domain name, we set 301, without the www point domain name 301 to with the www point domain name, this setting is advantageous to the centralized weight, does not appear does not have the WWW point domain name and with the WWW point domain name collects the situation, This will disperse the weight.

6.sitemap Sitemap

Site map is beneficial to the site included, in particular, the new station, we should do an XML format site map, spiders crawling to our site can quickly crawl and included, the site map is divided into two kinds: such as: HTML map, XML map, HTML map to facilitate users quickly find the content they want to find, The role of XML pictures is for search engines to see.

7.robots protocol

The protocol can block some worthless pages, such as: Contact us, online messages, blank pages and so on, you can also screen the background of our web site, do not let spiders crawl, to avoid the user information exposure and leakage, the protocol can also shield dead chain of spiders to crawl and included, The robots protocol can be easily crawled by adding sitemap map paths.

8. Content Update

When it comes to content updates Everyone said why is the original article Baidu is not included, instead of collecting or false original content included, many people have such a question, I would like to ask you, we update the content when there is a user's point of view to think of the problem? Is there any doubt in mind that this article will be searched or read? Today, I give you the secret if you write high-quality content and is conducive to user search and Baidu included articles, we can through the Baidu Drop-down box, related search, Baidu know, Baidu Statistics, Baidu Index, analysis of the user recently a period of time are search what keyword, can pass Baidu Index analysis, A recent period of time is the key to the fastest rising keyword is which, the fastest rising keyword words to explain the user most concerned about these issues, this time you can update these articles, tell you to update the content of the small skills, relevance, timeliness, value-added, user needs, to tell you what is the timeliness of content, We update the content when the title can add time, such as: 2013 Christmas to send what gift to girlfriend better? Added value is when we update the content can add pictures, video, text, QQ Group, forum, etc., home we want to analyze competitors to see how the content of the Web site is updated, Such as: the use of pictures and Mao or pictures + text + video and other means, at this time we can surpass competitors, they use pictures and Mao, we can use the picture + text + video + forum to update the content, so that the updated content to have added value, so that the operation to meet a lot of users, conducive to user reading.

9. Outer chain

1. General outer Chain

General outside the chain refers to the forum post, outside the chain Commissioner know it, general outside the chain Commissioner to send 100-200 of the chain, the general network operation is to find a large number of forum resources, and then to organize articles, no moral integrity of many places, garbage content flying, they only pay attention to quantity, do not pay attention to quality, Now the BBS outside the chain more and more difficult to do, can send anchor text connection of the site is very few, can be a pure text connection, the forum outside the chain of shortcomings is the survival cycle is short, the post sinks very quickly, when the administrator to remove spam posts, the post deleted, serious words or IP, a night back before liberation, is equal to what we have done before the wood has, so in everyone in the operation as far as possible to diversify, do not old in a forum post, many registered vest, fill in information and so on.

2. High weight outside the chain

High-weighted outside the chain refers to friendship links, we do in the friend chain when possible relevance of the connection, change the friend chain when not necessarily to look at the weight or not the peer will not change, such as the new station, as long as someone with you can change, do not pay attention to what relevance, because your site has the weight of the wood and ranking, Old station can consider to change the relevance of the connection, because this can improve the site's click rate for our site ranking is good, if there is a high weight of the site to our connection can also be, because their site audience group high, high weight, such a connection is also to promote the role of ranking.

Said the general outside the chain and high weight outside the chain, we should have a certain understanding of it, below to teach you how to do high-quality outside the chain?

1. Baidu Experience

2. Baidu Library

3. Bean Net

4. The Hakka Bar

We can go to the above platform to release the chain, because the above platform user group and trust, we can organize some soft text upload and edit, these outside the chain of resources is very high, will not delete, the audience is very high, and the bean net and road passenger Baba, these two are data download portal site, We all know that users who buy products are required to download the information, we can through these platforms to guide users to our website to spend.

5. Soft Paper Platform

When it comes to soft platform, we are not unfamiliar, take SEO, admin5 webmaster net everyone knows it, seoer can contribute, share SEO experience and technology, promote products and so on, we write soft Wen must have marketing thinking, SEO Wood has a marketing thinking, is not a qualified seoer, soft wen must have marketing thinking, soft writing skills, ask questions-analysis problems-solve problems-case analysis-summary.

10. Internal chain system to build

We must be reasonable when we operate the chain, do not hard to insert into the article inside, as far as possible, I found that many sites like to put the chain point to the home page, in fact, this operation is not right, we can link the article to the relevant article or column channel, the chain in general 1-2 more suitable, Anchor text connection too much Baidu would think it was cheating. We set the relevant article recommended time do not use the system to recommend themselves, it is best to manually add the way, so that the operation is conducive to increase the user's reading time and stay time, according to Baidu statistics page analysis of which articles click the highest article to recommend.

Now to tell you a practical case, we can search through Baidu led flat light, the company is the name of the photoelectric ranking home

Summary: Want to use the planning skills to improve the site rankings, must meet the above requirements, today's sharing is here!

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