Small white players tell you the ideal hand tour in the hearts of users

If you to Chengdu any Internet or mobile internet entrepreneurs ask, now Chengdu which industry is the hottest, they must not hesitate to tell you: hand travel industry. So how hot is the industry? Some people say that there are at least 700 companies in Chengdu, but others think there are only more than 300.

Second, in the second half of 2013, Chengdu has dozens of hands to visit the iOS platform, and in Chengdu's mobile internet industry human Resources report, Chengdu is currently engaged in mobile internet work has tens of thousands of people.

In such a turbulent hand tour, I and I a little white friends to talk about some, in his opinion, mobile phone games should have these characteristics.

• Simple registration, low learning and time costs

Now on the market, some of the most fire-like plants vs Zombies 2, looking for your sister, playing airplanes and so on, are very popular with users and favor. My friend also told me that the reason I like this kind of hand tour is because whether it is a plant vs. Zombies or your sister, registered account is very simple, directly add a user name can enter the game free play; Secondly, these games do not have to spend too much time and learning costs, easy to understand the game, easy to operate, that is to learn.

For the friend's point of view sword also have deep feelings if the game is the first registration is a complex process, many players are impatient. The second is the beginning of the game is too long novice tutorial will discard a group of players, I think the registration as far as possible, the game tutorial as far as possible simplification. Because the average small white user patience is very low, if need him to wait for a long time a game he will not accept.

Second, easy to operate, low packet and low flow

Then he told me that for a mobile game, in addition to registration and tutorials, there is no easy access to the game, because it is small white users of course want to play the game is simple and interesting. For example, has been in the female users of the three games, whether in the PC or mobile end has a large number of users.

Next is the game data not too big, at present most users or 2G users in many users for traffic is still very realistic. So in terms of packet size and traffic, game developers need to consider.

I listened carefully and thought about it. As the friend said, the small white user's understanding of the mobile phone is different from that of the enthusiast. In the game operation can not do too complex, the majority of small white users are thousands of smartphones for cell phone storage and traffic are limited, in the packet size and flow mode developers should do low traffic and low packets.

Three, the game works beautifully, can find the small partner

I remember the 2013 Sichuan Internet Conference on such a big guy said that the game art are not clearance products. It is very difficult to get the approval of the channel and distributor, the friend told me if your game screen is too rough and crude will greatly affect the player's mood. The second is that the rough screen will make your game appear very cottage, such a game is basically not recognized. It's better to find some small partners on the top, which will greatly increase the player's dependence on the game and loyalty.

I think that the main mobile internet users are still the primary and the people of the game have their own discernment, first of all should be in the game screen to look good, followed by the current more than curtilage hope that the game through the way to socialize, so need a certain social attributes to enrich their emotional life.

Summary: Through a brief chat with this friend I also give you game developers to sum up, small white users of mobile phone games require a simple registration, simple operation, low flow, social. It is believed that these requirements are also required by many players due to cell phone screen size restrictions and mobile phone restrictions on the operation of mobile phone traffic restrictions have restricted the complexity of the game. The word "simplicity to the United States" is followed by Steve Jobs.