Smart bracelet should be close to the old age market

Whether mobile phones or tablets, more and more brands, more and more dazzling features, prices from high-end to the civilian population, but in addition to a few manufacturers to develop the elderly model for the elderly, the so-called smart equipment almost and the elderly missed.

As a sport and health known as the intelligent hand ring, relatively white-collar, geek, the elderly need such a simple function of the product. However, from the current interaction and function of the intelligent hand ring, the elderly users are not considered at all. Here, I would like to say from three aspects: Smart hand Ring, please wait for the elderly.

More practical functions for the elderly

Compared to smartphone products, the smart hand ring is still in the mobile phone's functional machine era. Of course, a lot of young people spit slot smart hand ring A handful of functions, it makes many mobile phone manufacturers to define the smart bracelet as a mobile phone accessories. But the basic function of the intelligent hand ring is enough for the old users.

They do not need to use the hand ring to answer the phone hair micro-letter, and do not need to cool shape, steps, positioning, sleep monitoring, reminding function has been able to meet the needs of many elderly people to the intelligent hand ring, of course, in the future to be able to carry out blood pressure measurement and heart rate Every day the uncle aunt according to their own situation every day to go the right amount of distance, have a reasonable sleep time and ensure the quality of sleep, only more beneficial to health. Of course it's lost. Automatic positioning by hand ring is also more convenient for family to find. And these are the functions that the smart hand ring is going to achieve.

Based on the behavior habits of the elderly users, the interactive way of the intelligent hand ring is doomed to change. I am in the old age model: the niche market behind the smart phone minimalism also has been dissatisfied with the smartphone's lack of optimization for the elderly users, and there is this phenomenon in the smart hand ring. You know, most of these elderly people do not even need to be in the mobile phone client ring to set up, by the smart hand Ring cloud service platform According to the elderly's physical condition combined with the weather information of the opposition ring function to adjust more scientific and simple. Compared with vibration reminders, voice vibration reminding is more suitable for the elderly group. It may not be worth trying to shorten the 30-day standby time with a voice reminder to one weeks.

The elderly on the function of the demand is not high, but more doomed to stability and convenience, which requires manufacturers in the hardware, while the effort to spend more on software and cloud services.

The old market is more suitable for combination boxing

A $79 Smart bracelet is a dilemma for startups that focus on wearable equipment. When mobile phone manufacturers are positioning the smart hand ring as a mobile phone accessories or smart watch transition products, the smart bracelet as the entire wearable market in a combination of boxing is also not a trick.

For older users, smart-hand rings should reduce their reliance on mobile phones when smartphones have not yet been implemented on a large scale in older models. With the help of health cloud platform, intelligent hand ring, intelligent weighing, intelligent blood pressure meter and other products to form a set of boxing, with the help of PC and smart TV, such as more suitable for the elderly large-screen equipment, the elderly users with a comprehensive daily medical examination, while the data passed to children and the elderly community Baidu's Dulife platform in the exploration of this model, and professional wearable equipment manufacturers should be based on their own product line to build the corresponding service platform.

blood pressure, weight and other data has become a number of urban elderly daily data, sphygmomanometer and electronic weighing almost into every elderly family. With the help of the novel function of the intelligent hand ring, it can attract the aged users, so as to guide them to use the cloud service platform for health monitoring, and then promote the corresponding intelligent weighing or intelligent sphygmomanometer and other products. Forming product closed loop. Only in this way, can get the favor of the elderly users, simple and convenient is the basic requirements of intelligent equipment for the elderly.

For the increasingly brutal competition in the smart hand ring market, entrepreneurial companies want to and mobile phone manufacturers must have a new way to reduce the smart hand ring on the phone's dependence is particularly important. It can be said that exerting the old age market is a good way out.

Less old market opponents and bigger bonuses

Whether it is a mobile phone or wearable equipment, and intelligent two-word products appear in the elderly market is not popular, of course, this is not the old man to these devices instinctively refused, they also hope that all become more simple, do not need to force themselves to measure blood pressure, calculate the time of exercise and so on. To a certain extent, the handset manufacturer's lack of attention to the old market hinders the popularity of intelligent equipment in the old age group, the original electronic products manufacturers use not smart products firmly occupy the old age market, intelligent products in the elderly market has not formed a market ruler, not even well-known manufacturers.

The data shows that many cities in China have an aging population of more than 10%, which is expected to reach One-third by about 2050 years. The improvement of living standards also makes the elderly's physical health receive more attention. The survey found that 72% of children want to have a certain smart products to help parents eliminate the daily initiative to measure data, 86% of children want to be able to use the cloud service platform to better monitor the health of parents, and only 4% of children for their parents to buy the hand ring category of intelligent products.

Smart devices have a big gap in the old age market, and for startups, it's a good opportunity to say the sunset market.

The water in the smart hand ring has been muddied, some people say that the market can not play, but I think this will instead make many manufacturers to the demand for a greater market for the elderly. When you talk to the mobile phone, the elderly also want to talk to the big screen, when we wear the smart hand ring movement, older people need such products to "play cool."