Smart Cloud TV standard officially unveiled ratings expected to rise

A few days ago, "intelligent Cloud Television industry Standard 2.0" published in Beijing. Standard, Smart Cloud TV needs to have a deep customized TV operating system, in the http://www.aliyun.com/zixun/aggregation/18670.html "> hardware, required to achieve dual-core CPU, more than 8G of memory, The standard also stipulates for the first time, the intelligent cloud television must have the 3D function and so on.


so-called Intelligent Cloud TV, refers to the intelligent television based on the use of cloud computing, cloud storage and other technologies to upgrade existing applications of intelligent cloud equipment, with mass storage, remote control and many other applications, and can achieve software updates and unlimited expansion of content. Home appliances enterprises through the "cloud" to control the background data and software platform, color TV users do not need for their own television for any upgrades, maintenance, resources download, just connect the TV network, you can instantly realize the latest applications and the sharing of huge resources.


It is understood that since the concept of cloud computing, smart television and other concepts into China, domestic appliance manufacturers have been exerting force in this field. However, data show that with the development of Internet technology, at present, the domestic TV viewers ' ratings are declining. The TV boot rate in Beijing has dropped to 30% from 70% 3 years ago, which means that television, which once dominated the living room's entertainment, is now becoming a device. In this case, the introduction of the Smart Cloud TV Standard 2.0 will let the audience from the Internet back to TV?


well-known home appliances expert Liu Buzhong think, now the society has entered the network era, the network era a very important feature is the appliance products it, in the future more and more traditional household appliances will have intelligent functions, such as color TV, refrigerators, air-conditioning, washing machines in the future. Now the ratio of consumers watching TV in Beijing is falling, only 30%, which means that about 70% of the people now watch TV less time. Because the computer, the tablet, the handset under the network support can satisfy the consumer to the network function demand. In the past, when the popularity rate of internet was low, consumers wanted some information or entertainment, there was no more choice but to watch TV. Therefore, when the audience faces a lot of choices, it is normal to watch TV less.


just released the "Smart Cloud TV Industry standard 2.0" from software, hardware, functions and so on, the smart Cloud TV set a clear threshold. The biggest significance of this standard is to standardize the development of China's intelligent TV industry.


Liu, a well-known home appliance analyst, believes that the development of Smart TV after the specification, because television has the function of the Internet, at the same time, with the old, middle and green three generations of family return, the development of Smart TV is expected to let the audience from the computer, mobile phones, pad, etc. In this respect, the smart and Internet-enabled TV will have an increasingly competitive edge over the 3-hour period before the user sleeps.


in the domestic smart television began to develop, at the same time, Apple to push the news of intelligent television. At present, the domestic IT manufacturers Lenovo has launched its own smart TV, South Korean enterprise LG also exhibited its second generation can be manipulated by hand-operated smart TV Google, in this case, for the computer information technology is not too dominant domestic appliance enterprises how to compete with them?


from the current point of view, the future of television competition and the original competition pattern has been very different, four or five years ago the TV industry competition is mainly color TV machine manufacturers in the fight. But in the era of intelligent television, the market has changed a lot, not only the TV machine manufacturers in the fight, and IT companies joined in, the competitive situation has become very complex. Especially Apple, since Apple can change the traditional mobile phone market pattern, its introduction of intelligent television may also change the current pattern of color TV industry.


on this, Liu Buzhong that, for China's color TV enterprises, must be really good products, to consumers a good experience. Therefore, the future in the intelligent function of the enhanced upgrade, the Chinese enterprises to work hard, this is the Chinese color TV enterprises in the future and the international giants competition, the most important direction in an invincible position.

(Responsible editor: Duqing first)