Smart home explosion who can lead the trend?

In early 2014, Google acquired the "father of the ipod" Tony Fader, a smart home company founded by Nest Labs. Nest's main product is the intelligent thermostat, which is perhaps an essential product for an American family with an independent small building. But in the Chinese market, where high-rise apartments and heating and air-conditioning are available, it may not be appropriate. At the beginning of the intelligent home, the Chinese market will also have its own nset, what products can lead the trend of China's smart home, a lot of smart home concern is a common problem. In the domestic smart home products market, what enterprises will become Nest labs like leading the trend of intelligent home?

In China's current smart home market, there have been a large number of domestic internet companies, has explored the set-top boxes, routers, WiFi sockets and even smart switches and other smart home products. But until now, the entire market has not yet been able to form a larger scale. They are also difficult to achieve market scale results, and then represent them in the category to drive the development of the entire intelligent home industry, and their product application scenarios and application frequency is not high enough to have a big relationship. Compared to this, the recent smart home industry hot discussion of home surveillance camera, in the frequency of application may be more advantages. But can home cameras lead the trend of smart home? After Google bought Nest, it acquired Amazon's first home camera Dropcam in June. From the giant layout dynamic, home using the camera to ease of use, expansion and frequency of interaction, home security is indeed the user's most concerned about one of the areas, the Internet is the home camera into the smart home market, but also a smart home manufacturer is a very correct choice. The further outbreak of smart home, the need to lead the trend of the category, home monitoring camera is able to undertake this arduous task?

Internet camera apps are growing

The use of home surveillance cameras more than other smart home products closer to life. From the simplest scene, we can install a variety of smart products to their homes, let us enjoy a more convenient life, but the same product if it is for parents, the effect may not be good. This and the elders are generally very difficult to learn to operate High-tech new gadgets, has formed a habit of living, the need for new products to bring changes in the demand is not so strong has a big relationship. In such cases, Internet surveillance camera can not only worry about the home of the property and personnel security, but also allow the parents through the camera video dialogue and message, and even in special circumstances such as emergency can also directly understand the scene, a wide range of application scenarios for home camera product stickiness constantly improve, The overall application frequency has also been increased, this is the camera such products have connectivity to other smart home products, the basic conditions.

Starting from the basic conditions of this core, as long as users are willing to use the basic conditions as the center to increase the camera's application scene is not difficult. But with smart sockets, routers and other smart home products, traditional sockets, routers, the application of the scene itself is not as smart as the camera, intelligent sockets, smart routers in the era of intelligent home, can be extended in addition to sockets and routers other functions, due to the perception of the function will occur a certain deviation, the camera Home monitoring tools, which are more advantageous than smart sockets and smart routers in the extended application scenario.

Security: Internet cameras lead the tide

More importantly, when the camera is used as a security precaution, the camera has a higher level of user interaction than any other smart product. Note that the high level here does not refer to high frequencies, but to bidirectional interaction and impact on user decisions. For example, the theft of a home is certainly not something that happens often, but in order to be defensive, the user will naturally need to keep the system running for a long time and have access to an unexpected reminder at any time. In other words, when the camera acts as a security monitoring tool, its interaction with the user about the security topic is more frequent than the intelligent sockets, intelligent routers, even in the home outside will have more than sockets, routers higher frequency of use.

If you want to make a more vivid example, the 360-week-long 祎 's 360-security defender, which may have been a more distant feature than the operating system and application software, is precisely because of the "security" feature that can be used to alert the user, allowing it to remain in operation for longer periods of time. In the end, it has also accelerated its dominance of the most important areas of the user's personal computer, with 360 as the core to expand the game, application distribution, browsers and other specific scenarios, to achieve the status of the Internet's small giants today.

In the future of intelligent home life, set-top boxes, routers and power sockets are likely to become the most important part of smart home, but include routers, sockets of these products in a lot of smart home hardware, only when the user needs to be used, do not need to be in the shutdown, stop state, The camera can not be affected by the monitoring of security systems, so that products and users can maintain high frequency two-way interaction, which allows smart home security equipment will also have a "long-term operation" of high-quality living environment. You know, in the channel for the King of the mobile internet era, the control can affect the user's channel is the core of the layout, 720P high-definition, WiFi One-button settings, video automatic upload cloud, real-time intercom, hardware human induction, infrared night vision and other additional functions are just to better build the channel of user satisfaction. Surveillance camera this can integrate video and voice security home equipment, like the future of the family of 360 security guards, if the category successfully control the user's most concerned about the channel, you can obtain the 360 security guards in the Internet has the status, then they will be able to the entire intelligent home system has the core influence, Thus leading the development of the entire intelligent home, security will really become the Internet camera leading the trend of the stepping stone.

Smart home explosion who can lead the trend?

To lead the development trend of intelligent home, in addition to the product to be able to talk, home camera This category also need to prove their market ability to lead the trend. In the current many intelligent hardware entrepreneurs, Baidu, Millet, 360 of these will be in the future of smart hardware on the Internet manufacturers, has launched a small batch of testing home surveillance camera products. If the target of the camera is positioned on top of the trend, the Internet enterprises that are good at software and interaction may need more technical precipitation and steady progress when they launch hardware products.

and invincible Internet companies in the history of the development of some differences is that today, internet companies in the hardware sector is forced to slow the pace of extension, this is mainly due to: in the new hardware of smart home, internet companies they directly challenge the major categories of bully, the opponents will be more powerful than ever, If the Internet company's play is not because of the change of opponents to make changes, it is the traditional manufacturers in the confrontation of the advantages will be difficult to expand rapidly, can truly achieve large-scale product market development, leading the trend may or traditional enterprises.

The current Internet camera market is not only internet companies, a large number of security market has been rooted for many years of technology enterprises, powerful. such as IMS Global Video surveillance Enterprises, the domestic leading security company Hai Kang Wei and so on. Internet enterprises are best at the "wool out of the pig" business model. In the field of intelligent home, if continue to play hardware loss, advertising savings of the old routine, to challenge has established strong technical advantages and market advantages of the industry veteran players, I am afraid is a big problem. From the product, from the channel, from the technical breakthrough, perhaps is the Internet manufacturer to challenge the traditional manufacturer's direction.

It is undeniable that, from the hardware into the Internet enterprises, in the user interaction, fan economy, user experience may not be perfect at first, but its years of research and development of precipitation will make its products become the biggest competitive advantage. With the traditional hardware manufacturers in an open posture, the choice of appropriate Internet partners, their fans in the economy, user interaction will continue to optimize the disadvantages, and ultimately with its product features, product technology advantages, to enhance its integrated product competitive advantage. But for companies that have moved from the Internet to hardware, the lack of a hardware gene is deadly. Smart home, many of the ideas need to be able to deliver the user's products can be achieved, if there is no larger production will be difficult to lower costs, the pursuit of mass production and rapid improvement of the function of the contrary. The recent topic of Luo is precisely because of the design of a good mobile phone, but because the production line and supply chain reasons have been unable to supply, it is difficult to enter the market as expected, missed the opportunity, or even eventually into the plight of forced reduction. A similar problem is an unavoidable challenge for all enterprises that have first entered the hardware field.

Internet cameras have the product conditions, so that this category has the opportunity to lead the entire intelligent home industry development. For the smart home market, the real competition may not have begun, although the current conceptualization of the product is a lot of testing water. Whether it is Google's acquisition of Nest Labs, or nest follow-up acquisition of Dropcam, can only say that they set off the development of smart home, the huge market for the family did not really start, this is the current mature intelligent home products are not enough of the situation has a great relationship. Smart Home is a very large market, as long as the use of products continue to presses users of consumer demand, can fully enjoy the market growth dividend. As for this hardware for the king of the field who can lead the trend, whether it is from the Internet to enter the hardware companies, or from the hardware into the Internet companies may not be the most important, market development, will make both sides of the technological advantages of continuous integration, cooperation and acquisition will certainly be more and more. In the end, Google-style Silicon Valley, which relies on products, will become the mainstream driver of the smart home market.

(Responsible editor: Mengyishan)