Smart home into melee, but still "form is greater than content"

Just the past 2014 can be said to be the first year of intelligent home development. Home Appliance Enterprises Overlord and Internet enterprise giants have to seize the smart home, on the one hand, Haier, gree, the United States and other established enterprises to play a manufacturing advantage in the smart home hardware to connect new products, earn enough eyeballs; on the other hand, Baidu, Tencent, Ali, Jingdong, millet and other Internet enterprises in the Large data and other operations and services layer on the positive force, even the traditional hardware manufacturers Haier, the United States also gathered under the lively establishment of its own cloud.

The smart home is unstoppable. In everyone talking about smart hand ring, smart router, the Giants are not just on their own, exclusive mountain, but also began to lien, mutual hook shoulder, millet and the United States, the charm of the family and Evergrande Haier ... Ambiguous stop, focus on all, not lively, the family resorted to a weapon, trying to connect the era of all things to find their own new position, but smart home this piece of the world really good fight?

Cross-border cooperation: the United States of millet, Haier, 360 turns to battle

December 2014, Millet Beauty in together, millet investment 1.266 billion yuan in the United States, at the same time to carry out a series of cooperation, including: Intelligent home industry chain of all-round development, mobile Internet electric Business comprehensive cooperation, intelligent home ecological chain, mobile Internet innovation joint venture. January 2015, the rival charm of Millet also announced in the embrace of intelligent home appliances enterprise Haier, and then held a new product launch, open intelligent life.

If the smart home success or failure lies in the connector, equipment and service capabilities of the comprehensive match, that smart home is currently the problem is: mobile phone connection cumbersome complex, equipment access to the app is difficult to unify and the cost of cloud services input. Millet processing method is a general intelligent module, to close to cost price to provide partners, and research and development of the General control center Millet Intelligent Home app, unified equipment connection entrance, finally in the Millet mobile phone lock screen interface Integrated Equipment control center. And the charm of Haier's approach is the Charm clan will be through the open Lifekit to provide a system-level access to Haier, Haier will open the U+ SDK to let the Phantom mobile phones can control Haier's full range of intelligent products. The detonate, all in the practice of "mobile phone-centric connection to all intelligent devices," the idea of building a smart phone-centric intelligent equipment ecological chain map.

Interestingly, millet used to make routers into intelligent home control centers, and most Internet companies also refer to this practice. 360 has hit 200 million Yuan and Lei branch set up a new joint venture, the production of Internet intelligent routers, not long ago, 360 and the United Cool faction, selling a mobile phone, an estimated 360 smart home play hit the nail and return to the "mobile phone as the center" of the Old road. The author recently also heard that the charm family will soon launch a new router, if the Phantom of the family router to visit the muddy water of intelligent home, can only hehe. The so-called "people in the wall want to go out, the wall outside people want to go in", each did not find the right path, everywhere blind.

The road to the platform, Beijing East Baidu staggered forward

BEIJING-East, Baidu has been focusing on and layout of smart home market, hoping to get a piece of it.

December 31, 2014 Beijing-east and the United States to reach strategic cooperation in intelligent home and channel expansion and other areas of cooperation. In the 2015 development strategy, smart home appliances have become an important part of the strategic layout of Beijing-East electrical appliances. Beijing East So stressed that smart home is nothing more than the value of large data and value-added services, at present, Jingdong has four intelligent hardware sales portal platform, including Jd+, Jingdong Super app, Beijing-east, and intelligent Living museum, from the financial, technical, sales and other fields, through the coverage of a large amount of users, improve hardware manufacturers product sales.

While Baidu is looking for another middle route, play as a cloud and software company's existing advantages, to provide cloud solutions, and hardware manufacturers to launch smart devices, there are currently music boxes, TV boxes, wireless sharing network card, routing, camera, TV stick six categories of products. This "output only software and cloud, hardware by partners to do" play, one can complement all Baidu want the most things: User system. Secondly, the hardware manufacturers with Baidu's huge flow system for the product exposure, while the "degree" of the generation of products also enhance the user trust, speed up the market acceptance, Baidu's internet gene constantly for smart hardware to do brand endorsement. But there are risks to this model:

1, Baidu lack of product design, production and manufacturing links to control, hardware and software in the running-in becomes an uncertain factor, especially the different manufacturers of a variety of products, product adaptation exists instability, resources and manpower needs to tilt, the emperor can not do to the three House of the same treatment.

2, this kind of cloud output and hardware cooperation is also particularly easy to replicate, the market does not have permanent friends, once the talks collapse, it is inevitable to start again, even if the same as millet to create a "rice" word generation company can not guarantee not to get out of the way.

In short, Jing-dong Baidu's smart Home platform is still on the road, alive.

Home appliance hegemony self revolution, Haier Lenovo its road long

Unlike internet companies, home appliances companies may be more robust in their control and layout of intelligent hardware, but there are still many uncertainties.

Haier is a model, intelligent home in the Haier Internet transformation plays an important role. In 2013, Haier made the Internet transformation, began to live the arm of their own color TV and many other surrounding industries sold to peers, focus on intelligent home research and development. Haier's own revolution is the main protection of the user-driven, agile development, multiple exploration and flexible formation, "Everyone to create" the era thus opened, Thor Notebook, day bottle air-conditioning, clean washing machines and other products are "small micro-company" crystallization, is also regarded as first, December 30, 2014, Haier Group and Evergrande Group signed a strategic cooperation agreement, the two sides in home appliances, (SMART) home, financial services and other aspects will be strategic cooperation, which makes the household industry, including sanitary ware envy.

And Lenovo's own salvation is manifested in the NBD project, there is a company called NBD team dedicated to build intelligent equipment + services, entrepreneurial platform, they and the mature Third-party start-up team, to give funding, technology, resources and other support, listed products, the last name Lenovo, products are also concentrated in smart glasses, Intelligent Routing and Intelligent Air purifier, the smart glasses as the commanding heights, intelligent route as the center of Intelligent Home, intelligent air purifier to create "truly meet people needs" products, and the people most concerned about the air quality linked into the market. This ability to play the playing force than Haier overall beat everyone to create the way the risk is smaller, retreat more freely. But also reflects Lenovo's uncertain and unsure of the smart home market, its determination is not enough, its road will inevitably rise and fall.

Hope in the field, smart home products market situation

Since January 2014 Google 3.2 billion U.S. dollars high-priced acquisition of smart home company Nest, followed by Apple launched HomeKit, Samsung launched smart things smart home open platform, domestic enterprises scrambling to battle the smart home market, began a new round of competition, The competition of the Overlord is concentrated on 3 levels: Smart home appliances, mobile control terminals, intelligent routers and other hardware products layer, cloud Platform, content platform, large data and other operations and services, intelligent home, Smart Community, intelligent security systems, such as the level of the system.

From the market capacity, China has 100 million potential smart home users, by 2020, the overall output value of smart home appliances will break through the trillions, including the intelligent hardware output value of 600 billion yuan, and hardware derived from the cloud services, system services, content services created by the value of about 400 billion yuan By 2020, global networking equipment will reach 25 billion. Despite the bright future, there are still a lot of unsatisfactory things in the real world of smart homes:

1, high cost leads to high prices, low market acceptance. Data show: 36.62% of the Netizen said that the current smart home and expected completely, 50.91% of netizens said now smart home is still less than expected, over 40% families accept million below the price.

2, a single product of the phenomenon of intelligent speculation frequency. The intelligent home in China is now in the second stage of the integration from the hardware to the intelligent system, and the pattern has not been finalized.

3, the form is larger than the content, and the user needs do not match, the current market intelligent product design is either too advanced pioneer, or is a simple product patchwork, hardware accumulation, neither a successful model, nor revolutionary innovation.

In fact, in this fast lane of smart home, there are a lot of vehicles that want to rob the road, but there are few lanes to stop. The most core user experience needs more attention, as Zhou said: "When you boast about how many users, master these user habits, but also to protect the responsibility of the data, because these user data once stolen from the server, the consequences of unimaginable." "Everything is still waiting for the new story to happen!" (The author of this article had a bell, micro-signal: xiangling0815, authorized to start titanium Media "

(Responsible editor: Mengyishan)