Smart hardware applause is not a draw, the crux of the end where?

Into the 2014, intelligent hardware is definitely the most popular industry. However, the industry is popular behind most of the products are facing low sales, sharp price reduction, users do not catch a cold and other collective dilemma, so recently saw some people sing down smart home, wearable equipment and other intelligent hardware. Hardware Intelligent Humanization is certainly the future trend, and its ultimate direction is the hardware has a part of human thinking characteristics, the current smart hardware in the field of the most classic case is the smart phone in a few years time to subvert the traditional mobile phone market. The main reason that smart hardware applause is not called is actually:

1. Pseudo-intelligent hardware. "Hardware + chip + Large data" has become the industry practitioners of intelligent hardware, but is not the hardware with these elements is intelligent hardware it? is simply implanted in the chip but only reflects the characteristics of things can not help users solve any actual requirements of the hardware can really call smart hardware? For example, the industry's most well-known smart bracelet, in addition to reflect the daily exercise, as well as the quality of sleep, and what is the practical significance of the guide? It does not help improve people's sleep quality, nor does it help people improve their exercise. From the human nature, the user's nature is lazy, in the face of these presented data will be indifferent, with the end of the loop in addition to only help users to enhance the force, not much of the real help, so it is destined this kind of products can only become a niche products.

A simple rendering of data can not help users to solve the actual problem of the hardware at most is a pseudo intelligent hardware, no future.

2. Pseudo demand. Pseudo-intelligent hardware corresponding to the pseudo demand, today's smart hardware industry many products are not sold out, the user does not buy, the important reason is that the function of the product is mostly user-dispensable needs, we can call pseudo demand, it is not the core needs of users. For example, the price of intelligent water cups as high as three hundred or four hundred yuan, can according to individual physique, activity amount, drinking water quantity to make scientific drinking water plan, such function looks really cool, but really use up will find some unrealistic, or return to lazy nature, most users of drinking water behavior is a passive behavior, That is, the human body feels very thirsty when it will think of water, otherwise it is estimated that the action is not even to do, a simple reminder of the significance of the function and how much? Do you really want to drink water to remind you can't set the alarm?

3. The price is too high. How many do hand ring intelligent hardware enterprises are still enjoying the start ring five hundred or six hundred yuan of high profits. The main reason for the low level of intelligent hardware is that the players in this industry are mostly start-ups, without strong research and development level and huge investment. In fact, as the hardware industry in the forefront of science and technology, smart hardware is more suitable for the research background of large enterprises, but unfortunately their product development and market demand deviation too far. For small start-up teams, in the inability to solve the industry's low degree of intelligence, should learn to pay attention to the core needs of users, should learn to exchange low prices for more market share, abandon the hardware profiteering thinking mode, to provide users with more value-added services or with operators to collect network traffic charges as a profit point, Let more people contact and understand the industry.

(Responsible editor: Mengyishan)