Smart hardware is the direction of development, Huawei Glory is not alone

Perhaps a few years later, Huawei will not exist?

As one of the world's top 500 private enterprises, Huawei and Ren are the pride of China. However, the world is difficult to anticipate, 500 and hundred years Enterprise is the same thing. In particular, the rapid development of mobile internet has accelerated the change and decline of traditional technology companies. It is in this context that Huawei launched the glory of Huawei in October 2013, but also in this context, the establishment of only one year of Huawei Glory in the mobile phone field to continue to toss, and began to do TV, headphones, do flat, do smart hand ring, do game machine ...

is not a decent, or adhering to technological innovation? To fight millet? Or trans-border marketing? As far as I'm concerned, the glory is not the victim of Huawei's transformation, but it may provide Huawei with a new drive for innovation, prompting Huawei to find the next business core: Smart hardware, madness.

Smart hardware is the direction of development, Huawei Glory is not alone

From the industry, do smart hardware is not only the glorious direction of Huawei, but also Apple, Google, Baidu and other Internet companies in the new direction,

Apple TV was the last hope and killer of Steve Jobs before it launched its first wearable product, Apple Watch, but the watch of Apple was to achieve a cross-platform experience, laying the groundwork for more intelligent hardware devices in the future;

Google Glasses, this is only Google engineers in the "20% free time" in the creation of exotic products, in addition to unmanned car projects, drones, robots, etc. Google in 2014 and increased the investment in smart hardware, at the beginning of the cost of 3.2 billion U.S. dollars to buy the United States smart home company Nest Labs;

After recruiting the father of Google's brain as the chief scientist, Baidu has just introduced more than 20 new smart hardware Wunda, Wu En to come, but also added Baidu Eye and Baidu cool boxes and other products. Wunda thinks: "Who wins Ai, who will win the Internet." ”

In the Internet transition, Huawei walks in front of other companies

Lenovo launched the NBD Internet entrepreneurship platform in the middle of the year and released three smart hardware products for smart glasses, intelligent air purifiers and smart routers, and has just set up a subsidiary of the Internet model in the past week. Lenovo's strategy is exactly the same as Huawei's, but it's a whole year late.

What is the concept of a year? A year can achieve a catch up with millet mobile phone brand, will also unlimited pull the gap between different companies.

This retention of the mother brand, the development of the brand's dual brand strategy is to win the stability, retreat can be kept, into the attack. Sub-brand development is not conducive to the old brand to keep the city, and business development smoothly can be rapidly expanded. Lenovo's new company is still in the early stages of development, while Huawei has entered a period of rapid expansion. On the way to the Internet company, Huawei, the technology company, is ahead of Lenovo, and after Huawei Lenovo, more technology companies and traditional companies are hesitating, waiting, and in the process of restructuring.

Typical of the traditional retailer in the electric business, the traditional financial industry in the Internet finance, the traditional car manufacturers in Tesla.

Glory is not the victim of Huawei, the risk of expansion coexists with the Cross-border dividend

Huawei Glory continuously more than a variety of intelligent products, do not rule out the "target" and "dark war" millet may, but from an optimistic point of view, this is to maintain a market leader, the price of the lead is constantly trial and error, and accept the risk of rampant expansion.

At present, we can see the situation is, in the glory of mobile phones have just achieved results, not yet a firm foothold in the market situation, rashly launched a variety of intelligent hardware. Whether it is

In the case of Apple, not every new product can be successful, but only in the constant trial and error and failure in order to find that a hammer the Jiangshan products, such as the iphone. For Huawei's glory, it is repeating Apple's old ways, through constant trial and error and expansion, to find a better way to develop.

Perhaps by that time, Huawei's glory would be more than just a sub brand.