Smart hardware should be socially 2.0

Recently, I picked up the jawbone that I had worn for months. I have no interest in it, in the past few weeks, it means to me, wearing on the wrist, able to flaunt the crowd, highlighting my new digital products as passionate.

However, now I am on the smart hardware, not, exactly, wearable equipment that has been thoroughly aesthetically fatigued.

A friend of the Shenzhen factory told me that over the past year, they have served dozens of small start-up companies, foundry smart watches. However, this year these startups have been unable to find, fortunately, on behalf of the factory is the first payment reproduction, there is no loss.

Wearable equipment, hardware innovation, the beginning of the spring tide, academics, after the tide, but is littered with chaos. Domestic smart bracelet, watches, such as the Cayman, nutshell, in Jawbone, Google glasses led, have launched the "epoch-making" products, for a time, domestic claims to do wearable equipment company, Shijian. 2013, do not say the hardware innovation, do not wear a smart bracelet, are embarrassed to say that they are standing at the crossroads of humanities and technology.

In the 2013, friends were wearing the jawbone, lucky people will wear the legendary smart watch. But now more and more friends are starting to give up these so-called wearable devices.

I asked some big guy, "What do you think of jawbone and smart watch?" He said, "The watch replaces the pocket watch, is inevitable." The wrist is a very important part of the human body, but wearable equipment, at least not now this play.

Then, a few months of experience told me that the failure of Jawbone and Shell Electronics, in addition to the lack of products and experience, the application is too narrow, there is a reason to be overlooked-they are first hardware, social, not first social, hardware.

I will first hardware, then social networking, called Smart Hardware 1.0, first social, then hardware, called Smart Hardware 2.0. This concept, I borrowed is to apply web2.0 and web1.0 difference. Web2.0 beyond, web1.0 is inevitable. 1.0 of Smart Hardware, first locked user scenarios, assuming that through this demand, into social, through social elements to strengthen the user's use habits. A lot of interest in running and other smart bracelet, the final failure, at least until now has not been successful.

However, I am more inclined to, 2.0 social first, and then the hardware may be more likely to succeed in the way.

Applying McLuhan, Smart hardware, or wearable equipment, is an extension of the human body. The hardware is the human body, the body is body temperature. There are many reasons for the IPhone's success, and most importantly, it makes the phone "tactile" compared to Symbian, and the touch makes it more than just a tool logic, a part of you, and a "temperature" on the phone.

To be fair, many products of the shell electronics are not too bad. Like Jawbone, it strives to give some kind of "body temperature" to the hardware through a variety of application scenarios. This is Andrew's credit. However, even if product designers try to increase the "temperature" of their hardware products by interacting with their bracelets and watches, they make an important mistake--no social base, or less social. Finally, product quality, experience and many other factors together, the illusion of intelligent hardware collapsed.

Intelligent hardware without a social foundation has become "an island for all". Remember the movie "The rest of the island"? Isolated, lonely people, even the language ability will degenerate, pick those who are not good enough to experience the smart hand ring or smart watch, naturally.

Compared to Jawbone, this smart hardware 1.0, I look forward to the smart hardware based on social Networking 2.0.

I even think that the social network of the century Jiayuan, which is a kind of love and marriage theme, has introduced smart hardware and is stronger than the smart ring of the shell electronics.

Some people say, the wind roar, spread the sound thousands of miles. Against the wind, wet a shoe. Socializing is the wind.