Smart Hardware Team Another possibility

Yesterday, ￥1799+ feelings, let people see the charm of this high-cold domestic mobile phone manufacturers for the sincerity of fans, 5 partners + Deep system cooperation, Connect to Meizu's beautiful vision, so that the hardware entrepreneurs see the charm of this once looked "harmless" domestic handset manufacturers, Ambition to be a platform.

Unlike the foreign hardware ecology, the intelligent hardware Circle is Robin state. In Fomo (fear of Missing out) of the card position mentality, whether the big guy, or not big guy, whenever there is a possibility to do the platform, have already started to the strong. Regardless of who can finally compete for the final, let's see what people are doing on the platform. To do too much platform, let's just say big guys.

Millet: Do not have to say, to MIUI as the center, based on the Millet mobile phone, the introduction of intelligent routing, intelligent Television, intelligent hand ring, smart sockets are also about to be sold, the momentum has at least taken the initiative. In terms of strength and advantage, this is also the most likely success for the time being.

Jingdong: To Super app+ Channel, distribution as the core, integrated chip (branch pass), module (Broadlink), supplemented by the public, incubation, cloud technology. If the data to maintain a more open mind, to adhere to the neutral position of their own do not do hardware, the advantages of Jingdong is quite obvious, but also very likely to attract enough intelligent hardware, a single product, become able to contend with millet another platform.

Ali: Ali in the road, in fact, and Jingdong is somewhat similar. Super APP, Channel (Taobao, Cat), distribution (1688 nets), Chip module (Qing ke), the public (Taobao public Chip), Cloud Technology (Aliyun), Finance (Alipay). However, the intelligent hardware platform, for the electric business started Ali, the significance is far from Beijing east to the big, Ali more like is for the card position, in the Intelligent hardware field of soy sauce in the composition seems more. However, in Ali this ring, it is likely that there will be variables, sell a case, and then talk about the specific.

Tencent: Although the strategy has invested in Jingdong, the intelligent hardware platform has to be seen separately. In the intelligent hardware, Tencent still takes the artificial starting point, takes the Super APP (micro-letter +qq) as the carrier. Although also have their own smart hardware team and products, but the main driving force for the development of intelligent hardware platform is still micro-letter. This July, the micro-letter to Third-party hardware manufacturers open the service number, access to intelligent hardware and micro-letter data connection. But with the handset manufacturer, in the handset deep integration intelligent hardware, to Tencent's impact, also is not small.

Baidu: Baidu's core in the data and search, has been with a number of hardware projects in the data aspects of cooperation for hardware manufacturers to provide Internet technical support. However, at present, the access of the manufacturers "Cao", the promotion of cooperation is not working hard. Although Baidu has to do its own hardware, but for Baidu, this is far from their core business is really bad.

360:360 is a good example of hands-on ability, from the direct start to do products, but there is no subversive products. From the current trend, the pan-platform heart seems to have died, but it is likely to become a subdivision of the pan-security platform.

Haier: The reason for the Haier listed, is because the home appliances started Haier do hardware, is really too small pediatrics. Haier in the intelligent hardware also do a lot of action, but in the end how to break, should not be too clear ideas, of course, it may be with the traditional enterprise internal structure of the complex, it is estimated that the cooperative mentality to maintain the best one.

In conclusion, I think the future of millet made of intelligent hardware platform is still very large.

Another possibility

In foreign countries, you can "step in", Apple's intelligent hardware platform or Google's smart hardware platform, after all, you can choose one. At this stage, at home, there is absolutely no team to stand on. Of course, if fortunate, can also be a prostitute stand to millet that team, and do not say whether the founder of the flower is intentional, millet water ruthless situation seems to be the normal.

Therefore, the charm of the release of Connect to Meizu, with the hardware start-up companies, online offline channel, market resources and system-level support to provide support, to build a family-led intelligent hardware platform, or will make hardware entrepreneurs can not help but the eyes of a bright. Because, the Charm clan is now most likely to have the impact on millet manufacturers.

(1) Millet mobile phone VS Phantom

Although millet shipments reached 30 million units last year, most of the sales came from red rice. In fact, the sales of Millet 3 and the MX3 are likely to be comparable, or perhaps even less than the MX3 of the Charm clan. Today, the Charm clan held a closed-door communication with the theme "The charm and the intelligent hardware industry". The vice president of the charm of the meeting mentioned a data, this 1-June in the China Unicom channel of the MX3 of the Phantom family of 3 higher than 50% meters, although this data has not been able to verify, but I think the water is not.

Another scary place is the stickiness and loyalty of the user's mobile phone. Although there is no way to verify my subjective judgment, but a lot of users around the Phantom mobile phone, are upgraded from M8 to MX 3, and now may also change MX4. This point can also be Linan mentioned 2 points supported by: The Phantom handset Sina Weibo fan number is 3.5 million, the fan's active degree is ranked in the handset brand 4th place, after Apple, Samsung, millet, the user of the Phantom handset mainly is 25-35 years old the highly educated, the income also can the male, It is estimated that this user data should let a lot of smart hardware team two eyes.

(2) MIUI VS FlyMe

Although do more mobile phones, but the domestic real mobile phone ecology is really not much. In the ecosystem, can contend with millet, now only the Charm clan (Hammer has just started, we temporarily ignored). All along, the charm of the flyme attention to the degree, at least not less than millet on the MIUI of the weak, from the two ecological thinking differences can also be seen out. Millet to do is to do the full function to allow users to choose their own, flyme to do is like iOS to help users make decisions, only the user needs most of the things presented in front of the user.

Another interesting point is that the previous FlyMe system is not open to other handsets, and after Flyme4 release, as long as the user is willing to, at any time in their Android phone to brush a Flyme4. (now only Samsung S4 can brush FlyMe, because Flyme4 has not yet been released, the current S4 can brush the system is Flyme3.7, and FlyMe to expand to the major mainstream Android phone may take several months).

(3) Online power trader VS offline channel

Asked more than 10 smart hardware entrepreneurs last week, one of their biggest concerns is selling goods, and more precisely how to put their hard-earned products into the hands of consumers. In particular, the market has not been educated, the value of the channel more prominent, which is the Beijing-east platform to do a great advantage.

In the channel, millet itself is electricity, the dependence of the channel is not obvious, coupled with the strategy of hunger marketing, and Channel bargaining power is very strong. In the channel aspect, the Charm clan also has the opportunity to contend with the millet. First of all, on the line, today communication will begin, Linan first gave a few data. Yesterday MX4 released, 4 when the official website payment user breakthrough 20,000, days of the cat booking more than 200,000 yuan, Beijing East one day payment user 350,000.

Compared with the online channels, laying offline channels of economic and time costs are actually much higher. Mobile internet age, it is very difficult for someone like the same as the charm of the past, start from scratch, built offline channels.

From doing MP3, up to now, the Phantom line of retail stores have reached 4,300, in Suning, gome such channels are wired under the layout. Smart hardware may look tall, but it must be grounded for consumers to use it. Looking back at the age of smartphones, the consumer is how to be under the line of the promotional staff hands-on church use of mobile phones, and then to see the charm of these entities store, is a lot of precious and many terrible resources. Today, the Charm family has opened up the sale of smart hardware in physical stores.

(4) Millet application store VS. The Phantom App Store

Now smart hardware, often need to match the use of mobile phone app, application store exposure is also a core resource. Although Millet is a triumph in terms of distribution capacity, the distribution channel itself can be regarded as an advantage. Today's communication, Linan mentioned two data: 1.6 billion applications download, daily active users tens of millions of times. Even if it's much lower than millet, it's enough for smart hardware today.

Open Top Android System privileges

At the conference, Linan announced that now and Inwatch, Broadlink, Ghost, Bong and Betwine launched the first batch of products & platform cooperation. In addition to buying MX4 at the same time to buy these hardware products have preferential prices, the most important thing is that these products and the charm of the hardware and software seamless integration. In other words, through the charm of the built-in App, can fully realize the linkage with the intelligent hardware.

There is no doubt that the depth of system cooperation is the key. Today's communication, Linan and the CEO of 4 companies mentioned that this cooperation is open the highest Android system permissions, will be a few hardware products of the APP built into the Lifekit, users in the Lifekit can enter the control page, but also through the voice, Manipulate smart hardware Even in a lock-screen state. A few examples to illustrate the image, users can use INWATCHPI unlock mobile phones, can be locked in the case of Broadlink intelligent home equipment, can be dual control Ghost unmanned aircraft. At the same time, this cooperation, the Charm clan also opened the account of the Phantom of the rights.

After the meeting, Broadlink CEO Liu Zongru told 36 Krypton, their products at the same time access to Apple, Tencent, Jingdong, the charm of the background, from their experience, the charm is undoubtedly the most open.

"I do not believe", in fact, I also suspect

From yesterday's press conference, to today's communication meeting, there is a word, the charm family mentioned many times, that is "I do not believe." Although North this sentence, the literature is full, the sentiment is full. But in reality, feelings are sometimes really not worth half a dime. The charm of the family to do platform, there are advantages, there is no doubt, but really can be made, still need to consider. It was a surprise to me that there were two details.

Although Connect to Meizu cooperation is not exclusive, but the charm family does not intend to allow too much equipment access, the same category will only choose two or three access, and will not set their own access to the product number of KPIs and timetables, will not periodically launch a new partner screening. Of course, now the selected manufacturers are also likely to be eliminated. This is a bit like apple, it must be strictly screened for partners.

However, another point is different from Apple. FlyMe will not be able to get through the data between hardware products while unifying all the user data collected by all the access hardware. In the view of the charm, access to Lifekit is only a contract between the manufacturer and the platform, and it is impossible to share its data with B without the consent of a. Of course, the charm family should not exclude the various manufacturers to establish their own data between the agreement. Although, now with a number of hand-ring is only our group of science and technology media reporter, but the future with more categories of intelligent hardware popularization, access to data is still very necessary. To straighten out the data opening and sharing mechanism between hardware products or to promote data construction and service by the Charm clan, there will be more space for imagination.

The Millet Alliance and the Phantom Non-Aligned Movement

As an international political professional learning slag, about the structure of the domestic intelligent hardware platform, I always think that millet now do, a bit like the European Union, through acquisitions, integration, self-built form, to build a closed, complete ecological circle. And the Charm clan, more like the NAM, which was introduced by Premier Zhou, was independent and deep cooperation, and forced you not to cooperate with military powers. There are pros and cons to both modes of cooperation. On the whole, however, the path they are taking now is the best for them.

In the front of the article, actually raised a question of the variables of Ali. I think it might be more appropriate to say it here. Not long ago the charm family to take 2 billion yuan investment, has been rumored Ali shares. This is likely to be a variable in the pattern of smart hardware platforms. However, given the current pattern of broadlink+-kyung-dong VS. Ali, at least the current variable still does not exist.

In fact, the future is coming.

Although the concept of intelligent hardware has been very hot, but the era of intelligent hardware has not yet come. If compared with the mobile phone, now the smart hardware is probably just the big brother, the real intelligence era is still behind. If the Apple iwatch is really able to release, it is likely to bring a small impact on the current smart hardware, may also accelerate the real hardware era.

First strike for strong, first card for the king. The future of smart hardware platforms, perhaps not just equipment, not only channels, may also not only the so-called connection and capital. There will be a lot of opportunities and innovations to explore, for example, companies doing artificial intelligence can also rely on their own advantages, provide a full set of AI interaction (similar to the current UI) suite, may also be part of the market share.