Smart home Test: Manufacturers scramble to build a trans-boundary ecological circle

March 11, one of the three Global home Appliances Expo China Home Appliances Exposition ("AWE") in Shanghai, the curtain. As has been predicted before, intelligence has become the hottest keyword of this home fair, domestic and foreign appliance brands scramble to release its smart new products, Haier and the United States of the two great White Power group has begun to take a key step to the landing of its smart home strategy-to build a transboundary ecological circle.

In fact, the past year is a year of intelligent home industry, Changhong, Haier, the United States and other household appliances group has issued its smart home strategy, and the realization of a single product of intelligence. But in many products under the appearance of flowering, the industry has encountered "external cold internal heat" of the embarrassing situation. Many industry bosses have begun to layout their own smart home map, the entire platform and follow-up capital, busy, but the user is a model, one-sided product reaction insipid, the market is a downturn.

Fang Hongbo, chairman of the United States Group, said that as China's large scale low-cost model of household appliances has gradually lost its effect, how to cultivate new business model and integrate into the internet era, is the current China's home appliances industry is facing an important issue. According to the latest data from the National Bureau of Statistics, 2014 China Household appliances Industry, the main business income of 1,413,910,000,000 yuan, the cumulative growth of 10%, the total profit of 93.16 billion yuan, the cumulative growth of 18.5%, total tax 47.58 billion yuan, the cumulative increase of 21.5%.

But in China Household Appliances Association, Deputy Secretary-General Chen, smart Home is a system engineering, intelligent products is only the performance of the foreground, the background needs strong technology and network as a support, coupled with the current consumer education is still in the initial stage, leading to the intelligent home industry has not yet completely landed.

Break through the cross-boundary ecological circle

In the promotion of Internet of things, intelligence is the development trend of traditional household electrical appliances industry has basically formed consensus in the industry. It is generally accepted that intelligence is the first technological change, and the wave of change will bring huge development space and business prospects. So, since last year, whether it is Silicon Valley's technology giant Google, Apple, or domestic Haier, the United States, or Lenovo, Tencent, Ali, even including Vanke, the pattern of the year, Longhu real estate and property companies also joined the melee.

However, although the major companies from their own advantages, alliances with each other to explore the industry, but so far there is still no company to find the key to open the smart home industry door.

March 11, Haier officially released its u+ based on the open platform for washing, water, air, food, health, safety, entertainment, seven intelligent ecological circle and each ecological circle of a number of new products, to show the outside Haier this year in the smart home innovation results, It also means that Haier's wisdom life strategy began to fall into full ground.

According to Haier household appliances industry Group vice President Ye, Haier has set up a different from traditional manufacturing enterprises and new hardware enterprises open innovation platform "Hopenhagen", and attracted the global 2 million of resources in the Hopenhagen on the opening of the company's homepage, more than 100,000 resources in the platform registration, More than 500 creative and innovative projects can be generated each month, with over 220 successful incubation of various hardware innovations.

Coincidentally, the United States also published its Smart home system white paper on the same day. Mao Hongjian, dean of the group's Smart Home Research Institute, told reporters that the future of the United States M-smart system will establish intelligent Routing and Home Control center, in addition to WiFi, such as thread, PLC, BLE, EnOcean and other new connection schemes. At the same time, the M-smart system will be extended to the black power, entertainment, robotics, health care and other categories, with the open, mutual deposit, the principle of building a broader business circle and ecological circle.

"June 30 this year, the United States will be for the entire industry to launch a unit price for only 10 dollars module, planning will be applied to hundreds of millions of products, at the same time, by 2016, the beauty of smart home appliances sales will reach 80%." "Mao Hongjian said.

Standard puzzle to be broken

Nielsen's "Future home life in the Internet Age" study shows that 58% of respondents expect home products to be interactive and understand users ' needs, and nearly 80% of respondents say they are willing to interact with manufacturers, feedback needs and suggestions, and look forward to more openness and globalization of home appliances. Make the future of home life smarter, simpler and more interesting.

But the reality is, because the current household electrical appliances industry in the "Smart home appliances System" definition has not been clear, but also the lack of uniform standards to implement, which led to different enterprises have different standards of intelligent home system, the system can not interconnect, and seriously affect the consumer experience, It is also a major reason restricting the development of intelligent home industry in China.

Because the price of smart home appliances than ordinary household appliances are much higher, there are some enterprises "for intelligent and intelligent" phenomenon. Reporter in this home bo will find, not only air-conditioning, refrigerators, washing machines in the intelligent concept of the hot push, even juicer, microwave ovens are also beginning to be intelligent.

"Microwave ovens are meant for instant heating, and there's no need to have a system that heats up through networking," he said. "said a senior person in the household appliance industry. In addition, the detection standards of smart home appliances and the certification mechanism is not perfect, resulting in product safety and reliability to be improved.

It is understood that, since last year, China's domestic market, smart home appliances have been listed, and the general non-intelligent home appliances products are different, in addition to the product performance and quality and other basic 3C certification, the current domestic smart home appliances based on its application in the Internet of Things, network information security certification, Wireless frequency of consumer health security certification and user privacy Security certification and other aspects have no system-related detection standards and certification mechanisms, for some of the configuration network has remote use of security risks of household appliances category, also has not been in the smart home Appliances safety certification standards to make a clear definition.

Vice President of the US group, NPC representative Wangli also in the current session of the two countries, I hope that the state and industry institutions in the development of smart home appliances to consider the current status of the foundation, as soon as possible the introduction of a unified smart home appliances system standards, and set up a set of intelligent home appliances related testing standards and certification system to promote the

In this context, Chen that the product span, the supporting ability of the enterprise is expected to take the lead in the intelligent, this is the current appliance enterprises to build an open ecological circle of the original intention, "first to the plate to be big to attract other people in."