Smart phone end of year battle China

Summary: Apple iphone 5 will be officially listed in mainland China in Friday. As of yesterday's latest news, China Unicom online Business Hall iPhone5 reservation users breakthrough 300,000, the popularity of the show. Meanwhile, China Mobile combined with Nokia launched its first TD

Apple's iphone 5 will be officially listed in mainland China in Friday. As of yesterday's latest news, China Unicom online Business Hall iPhone5 reservation users breakthrough 300,000, the popularity of the show. At the same time, China Mobile and Nokia's first Windows Phone product Lumia 920T, which uses TD-SCDMA technology, will also be available for sale this year.

China's smartphone market at the end of 2012 was a fierce battle. It is noteworthy that this has led to a group of investors in the field of mobile internet attention again. Statistics show that the number of mobile Internet investment in the three quarter has been stabilized, the "cold winter" in the mobile internet industry has maintained a high investment enthusiasm.

Smart phone end of year battle China

Although not the iphone 5, China Mobile is trying to use the hottest WIN8 smartphone to retain high-end users. December 5, Nokia joined China Mobile to launch the Lumia 920T. There is news that the aircraft will be listed on December 20, the Jingdong Mall has opened the relevant booking.

According to foreign media reports, Nokia Lumia 920 in the Netherlands booking volume has caught up with the iphone 5, which gives the Chinese market great confidence. To this end, China Mobile in the release of new models, especially stressed that China Mobile mm mall will increase application development and promotion efforts to promote the application of Nokia Lumia 920T in the field of mobile Internet cooperation, greatly promote the rich and perfect local ecosystems.

And Rob in Lumia 920T release, China Unicom together with HTC and Microsoft released two domestic first WIN8 smartphone, and positioning it as a thousand-yuan intelligent machine, preemptive test water WIN8 market. It can be seen that in the face of the market today's most popular Android, iOS and WIN8 three operating systems, operators are clearly not willing to miss.

China Unicom Research Institute deputy Dean Huang Wenliang to reporters, to Unicom, for example, the current smartphone in the 2G and 3G mobile phone's total share of only 24%, the first-tier city's smartphone market is far from reaching saturation level, there is a lot of space. But with the advent of 500-600-dollar smart models, the trend toward polarization of low-end and high-end models may be more pronounced.

Mobile Internet investment Stabilisation

It is in the strong support of operators, despite the cold financing environment, but the Apple-represented smartphone and mobile internet-related industry chain is still optimistic, and led to intensive research on industrial capital. Among them, particularly in the three quarter began most concentrated.

According to the director of the PE agency, the industrial capital on the one hand is the value of local brands and Shanzhai machine growth in space accessories and ancillary industries, on the other hand, the support of national policy in the chip design and other high-end industries. But for those mobile phone board design, such as large investment, capital update fast of the field of burning money is more cautious, relatively more concerned about mobile Internet application development, such as light asset class enterprises.

According to the latest statistics released by the group, mobile Internet investment ended the decline in the three quarter of this year, leveling off. From the perspective of subdivision, investment institutions focus on relatively dispersed, and more concentrated in A and B round, more inclined to angel investment.

In this regard, the investment group analysis that the current mobile internet segments have potential huge market size and innovative space. To judge the investment value of the mobile enterprise, there will be two points to pay attention to: first, whether the enterprise can form differentiated competitive advantage with large enterprises, and the other is the basic condition of establishing the mature business model in the subdivision area.

Represented by investment institutions, mobile internet advertising, mobile games, O2O and cloud services are the four main directions of Qiming venture in the Mobile Internet field this year. and point Stone investment is optimistic about vertical platform, game platform, Mobile electric dealer and channel. In addition to professional VC and PE institutions, Alibaba, Tencent, Baidu, and even China Mobile and other industrial capital are also in intensive attention to mobile Internet-related areas, and even set up an industry fund to operate.

It is noteworthy that just yesterday, another big electronics giant Samsung on the world's official blog published a "Get Ready" (Ready!) , to prepare for the 2013-Year 1 International Consumer Electronics Show (CES2013), suggesting that Samsung will have important killer products on site. The industry is expected to be the first batch of Samsung to adopt flexible screens. Meanwhile, Samsung's market capitalisation was the first to break the 200 billion dollar mark in Friday.

If so, the smart phone vane's hardware innovation will also cause domestic industry to follow, or will ignite the touch screen after another round of industrial change.