Smart phone Market The Third battle is about to begin, Lenovo PK Millet results Unknown

The first mobile phone from the millet company only in the past 3 years, its smartphone shipments in the world has leapt to third place, after the market leader Samsung and Apple. However, the time for millet to flaunt "the world's third" seems short and short-just 8 hours. October 30 10 o'clock in the morning, Millet won the top three in the quarter by 3 times times its global shipments in the third quarter, according to Analysys data. However, on the same day 6 o'clock in the afternoon, Lenovo announced the completion of the original Google's motorcycle mobile acquisition. According to Lenovo and IDC and Strategy Analytics analyst data show, Lenovo in the acquisition of Motor Mobile after the replacement of Millet become the world's mobile phone shipments in the third place.

In the third quarter, Millet's global market share was 5.3%, and Lenovo, which had not acquired Motorola, was 5.2%, while LG accounted for 5.1%.

In fact, the intensity of the competition can also be seen by the researchers ' inability to agree on the rankings after the top three. IDC uses the Strategy Analytics data, which shows Samsung, Apple and millet in the third quarter of a, favorite, but in its top five rankings, LG 5.2% of the market share in the four, fifth is the share of Huawei 5.1%.

But after Lenovo acquired Motorola, Strategy Analytics's research has shown that Lenovo and Motorola's portfolio accounted for 8% of the market, far more than millet and Huawei.

"Motorola's stable equipment and intellectual property rights will help Lenovo avoid a rampage in China and India's emerging markets and allow it to leapfrog Millet, Huawei and LG to build its own brand," said Jack Narcotta, an analyst at Marvell Business. A choice for users looking for entry-level or medium Android phones. ”

Millet did not comment on its rivals, but company spokesman Tony Wei said Millet was proud of its remarkable growth.

Obviously, the competition will not be over in a short time.

One reason is that China, the world's largest smartphone market, is now saturated, forcing local manufacturers to look abroad. Yang, Lenovo's chief executive, said in an interview: "It is not enough to win in China, but to win the global market." ”

There will be more volatility in the global smartphone quarterly rankings.