Smart phone selling brings mobile games "Spring"

Newspaper reporter Guilling Reports

Recently, China Mobile (micro-blog) and the world's leading mobile game developers in Finland Rovio company, the world's latest game, "Angry Birds Space Edition." The game was released in less than 3 days, downloading more than 10 million times worldwide.

YuYu, senior vice president of Blue Harbor Online (Beijing) Technology Co., said that all was expected. "Angry Birds" is a smart touch-screen mobile phone for the casual puzzle game, released a year the total number of global downloads has reached 700 million times. In fact, smartphones have been spreading rapidly in China since last year, which is an unprecedented market opportunity for many mobile gaming companies.

Smart phones are growing fast

In mid-March this year, Millet technology on sale of the fifth round of 100,000 sets of millet mobile phone standard version in 35 minutes snapped. Millet Technology co-founder, vice President Li Vanchang (Micro-BO) said that this year, millet mobile phones will be sold 2 million units, in accordance with the current stand-alone 1999 Yuan calculation, the company's sales will reach nearly 4 billion yuan. "Even so, this is a small share of the entire smartphone market in China."

Statistics show that China's mobile phone users this March 3 has exceeded 1 billion, become the world's largest mobile phone users of the market. In the third quarter of last year, China's smartphone shipments amounted to 23.9 million, exceeding the U.S. market over the same period of 23.3 million shipments.

Innovation Factory Chairman Kai-Fu Lee has said that when the handset price drops below 700 yuan, the sales volume will increase one times. Recently, Changhong Group's corporate Rainbow Communications proposed "100 dollar smartphone" concept, and launched a price of 698 yuan drip mobile phone. Industry insiders predict that this year China's smartphone shipments will overtake the United States, the world's largest smartphone market.

Because mobile phones can be carried around, users can make full use of a large amount of fragmentation time. With the increase in smartphone sales, the mobile gaming market has billions of potential users. More mobile phone users now use their phones as entertainment tools, mobile gamers are growing fast, and mobile game makers are seeing the market opportunities, according to a survey by the Wireless market research agency.

Mobile Gaming market Opportunities unprecedented

A recent news story has drawn close attention from international fans: the World Electronic Competition (WCG) organizers have confirmed to various partners that they will no longer support any traditional games, and will only play mobile games in the future.

WCG is a global electronic athletics event, founded in 2000 and held once a year. The organizers of the contest, because of the increasing number of smartphone users, mobile games installed more than computer games, the main PC game manufacturers have gradually expanded the development and promotion of mobile gaming investment, mobile game players are also growing rapidly. "Given the fact that PC games are fading, we've decided to use mobile gaming as a new concept for WCG," he said. So, such as the Pan American Championship and the National PC game Project qualifiers will be canceled. WCG2012 will replace PC games with mobile games. WCG chief executive Xiu said.

Analysys International statistics show that 2003-2011, China's mobile game market size of the annual composite growth rate of 147.9%, as of the third quarter of 2011, China's mobile game market scale has exceeded 1 billion yuan to 1.017 billion yuan, become the third largest mobile internet business. "This year's domestic mobile gaming market size of about 6.2 billion yuan, 2015 will reach 18.3 billion yuan." "YuYu predicts.

Exploring the profit model is the key

In YuYu view, mobile game development costs and thresholds are relatively low, a lot of traditional game manufacturer's products can be used for mobile phone platform, plus mobile gaming market space, more easily than other areas of success, not only the traditional online game developers in mobile games to increase investment, More attracted a lot of small start-up teams to join the competition, trying to share the mobile phone game market a piece of soup.

One of the founders of the 2010 Innovation Workshop, Ye, founded the graffiti movement, has now launched more than 40 Android platform mobile gaming products, just two years has accumulated 70 million users. August 29, 2011, graffiti Mobile has completed a round of tens of millions of dollars in financing.

Although the mobile gaming market has broad prospects and is recognized by the capital market, domestic game manufacturers still rely mainly on overseas markets to make money. 40% of the 70 million users who moved graffiti were from the United States, 30% from Europe and only 10% from the mainland. Ye said that the overseas market's user size and pay habits are very good, the European and American individual users contribute to high profits.

Insiders believe that domestic users are accustomed to pirated software and free software, most people will not spend money to buy applications, low pay rate makes domestic mobile phone game manufacturers generally small, low income, in order to survive has to put the main focus on overseas markets. In response to this situation, graffiti mobile future will focus on the virtual prop sales model for profit, the current need to do is to expand the user size.

"In addition, for domestic mobile phone game manufacturers, need a platform to promote the game, the future of mobile gaming market will still be ' channel for the King '." "YuYu said. After China Telecom (micro-blog) to establish a "love Game", China Mobile to establish mobile gaming platform, Zhejiang Unicom officially announced the launch of professional mobile phone game platform, "tour the World", became the third announced the comprehensive construction of professional mobile phone game platform telecom operators.