Smart quick beat with the traditional brand business offline media to develop a two-dimensional code shopping business

May 23 News, billion power network from two-dimensional code technology service provider Smart Quick to learn that it is preparing to build mobile end of the electric business platform, while with the traditional brand, offline media to reach cooperation, the formal development of two-dimensional code shopping business.

Billion power network to understand that smart quick shot since May 14, officially start the two-dimensional code shopping business, the first on-line product for the Golden Age of gold-owned silver dumplings. According to Smart Quick shot CEO Pengfei revealed that quick two-dimensional code has been with Mercury home textiles, Hua Xiangyun tea industry and other brands to reach a cooperation in product packaging, DM leaflets, media ads on the two-dimensional code, consumers can be directly after the code into the smart quick shot Online shopping mall page to buy.

User Scan Code to enter the quick-Beat platform interface diagram

Pengfei said, in the early stage of investment, smart quick to take the platform free strategy, but the brand will be charged a certain commodity security gold. According to him, repeat the purchase rate is high (such as milk powder, cosmetics), impulse to buy products brand is smart quick to shoot the focus of the object, and in order to ensure the quality of goods, dealers temporarily do not include the scope of their investment.

In terms of price, smart quick Pat platform on the goods will be cheaper than offline, and the PC end is basically the same. The payment method includes the goods to pay and the payment treasure, the Tenpay and so on third party payment, the warehousing, the logistics is responsible by the brand merchant. Increase the smart quick shot this sales channel, brand of the original background operating system does not need to be reformed, just to make its API interface and smart Quick butt can be normal operation.

Pengfei said that the two-dimensional code shopping three key conditions include: Sweep code tool users, power platform operating capacity, offline resource accumulation (including brand and media resources). According to his introduction, smart Quick shoot currently has download users about 50 million, all over the media resources such as newspapers, magazines more than 200.

In order to fully attempt this reverse O2O (ie from offline to online) electric quotient mode, Smart quick Pat set up an independent project group (the total number of companies in half), and learned the PC end of the brand, evaluation system, drying system, online consulting system business. Pengfei said, mobile electric business platform will become smart quick clap the core business.

In the business model, the media and smart quick shot will profit from the brand sales, brand manufacturers in the media product display does not need to pay additional advertising fees.

Pengfei told billion power network, smart quick to establish the beginning in fact, conceived two-dimensional code shopping business model, but the first two years of two-dimensional code industry is not mature. Earlier, the quick-shot two-dimensional code has also tried to use its own platform to help some paper media to achieve online subscriptions. Until the beginning of this year, smart quick Pat finally decided to fully start their own electric business platform.

It is understood that smart quick shoot before the model is mainly on the one hand for the enterprise to provide two-dimensional code marketing solutions, product security traceability program, on the one hand to provide users with sweep code tools, revenue is mainly from the enterprise-level marketing program service charges. Pengfei that the model lacks enough space for capital to imagine, and that the model is clearly closer to money.

And the reason is to build an electric business platform rather than by sweeping the code will be users to the major electric website, Pengfei explained, this is mainly to grasp their own user data and commodity database, to achieve the business value of user volume, to avoid the rapid beat into a transitional tool.

It is reported that Smart Quick shot was founded in 2010, April 2012 from the Fortune venture capital of 20 million yuan a round of financing. Pengfei introduced, its users use two-dimensional code of several main acts include: Scan code download app, pay attention to micro-blog account, commodity packaging promotions.