Smart router: Slow down to be quicker

Last week, Lenovo launched an Internet entrepreneurship platform called NBD, and released two smart glasses, three smart air purifiers and a smart router. As a successor, smart glasses and intelligent air purifiers are undoubtedly more eye-catching. But with this year's millet, 360 into the domestic smart router market, I instead of this family must be more interested in Internet terminals.

Listening to technology, this is a joint venture with Lenovo to develop a smart router, I met with founder Li Cheng to chat, he told me some of the story behind the collaboration with Lenovo, but also share some of his views on the smart router.

Half a year, by the Thunder, Lenovo two "Archangel" selected

I remember six months ago, I have contacted the listening technology, in fact, they have already started online channel sales of a smart router named Ruyi Cloud, interview near the end, listening to the operation of technology director said to me: "We will have deep cooperation with thunderbolt, you understand." "After the storyline I'm afraid you've guessed that Thunderbolt 5 million invest in listening technology and launching strategic cooperation.

The time moved to May this year, Lenovo, in almost the same way as thunder and listening technology to launch strategic cooperation, the former provide hardware support, listening to continue to work on the software. The two hope that by virtue of their respective advantages in the smart router market together belong to their own territory.

When it comes to investment, the Li Cheng of technical origins is very calm. He thought listening to good luck, in the early access to the smart router market, although not as far as the route to the early and smooth to get the angel and a round, but it has harvested thunder and Lenovo two "Archangel."

Currently listening to science and technology is preparing a round of financing, for the domestic smart router market, although millet, 360 of the intervention on the start-up company will form a certain threat, but the space behind is still very large.

Smart routers, do entrepreneurs still have a chance?

Does the smart router still have a chance for domestic entrepreneurs? I threw the most concerned question to Li Cheng. He thought for half a second and replied: "The chances are not too great." ”

For a group of startups that have entered the smart router earlier, the pole-routing and listening technology is a good example of success, and if you leave Millet and 360 out of the way, where are the routers that "go overboard" with the polar route and listening?

Li Cheng shared two reasons, first of all, to choose the right direction at the beginning, the start of the product positioning planning clear, this is a long-term development of intelligent routers is self-evident. Second, the introduction of capital, although mixed with luck, but listen at the appropriate two points of time smoothly by the "angel" selected to avoid the risk.

In addition, I think it is also important to listen to the early entry into the intelligent router, to know that the consumer market needs more than a product, for the amount of intelligent router has not been done, there are many opportunities behind.

But for entrepreneurs who are currently or planning a smart router, the opportunities are really getting smaller. From an investment point of view, there are still some smart router companies do not get investment. "VC now almost do not invest smart router this piece, sometimes may not read"--Li Cheng said to me.

Our opponent is TP, not millet, 360, and pole routing.

From a macro point of view, the first batch of domestic landing intelligent routing players have been reported in Normandy. This includes two start-up companies (polar route and listening technology) and two giants (Millet, 360).

Li Cheng said that although now the four companies formed the first echelon, but from the volume point of view, the current total annual sales have not TP more than one months. Therefore, the primary goal should not be "internal bucket", but how to make smart routers to replace the traditional router when people choose.

is TP a smart Router? Li Cheng's answer is yes, but he thinks smart routers are simple and complex for TP. Easily refers to the product and technology TP want to make a smart router is simply easy; the difficulty is that under the current situation, TP does not have the ability and time advantage of innovation. "It's like Nokia, sooner or later it will be oblivion of the Times"-Li Cheng said decisively.

Unlike other new hardware, smart routers have already formed a watershed due to the involvement of giants and the special attributes of the product, with four players almost snapping the "Life gate" that later attempts to cut into the smart router. What are the four different product logic that makes smart routers the familiar and unfamiliar home necessities? We can only wait and see, but it will be quicker.