Smart Scale this big market, and what are the different players?

Foreground: The second year of the new hardware outbreak, the domestic PICOOC has been the first to get match point, B round financing 21 million of dollars, reportedly by Tencent and Beijing East cast. PICOOC's main product is the intelligent scale correlation, the route is aimed at young fashion women, the appearance is quite praise. And the scale itself is a mature category products, shipments every year tens of millions of, and is just the health equipment at home, at the intersection of health and intelligent home, the future development of space is very large.

Fire a PICOOC, other players are not idle, today we look at the other two different ideas and play. Picooc with the main line of fashion users, the two families were selected under the line promotion and maternal Group Two roads.

First company Cloud Combo, their first health products are Yolanda Intelligent Scale, functional design with a few of the same, do not repeat. The founding team is the traditional hardware industry origin, before in the television motherboard area to achieve a large share in the traditional play is very experienced. Therefore, they look at the offline, hope to go through the line of weight loss fitness and beauty shop to do promotion. On the one hand, there are some groups of people do not have access to the Internet, under the line can catch this part of the user, on the other hand, the same line under the store, you can partly solve the "weight and then how to" problem.

Under the line has always been the advantages of Shenzhen players, the same line under the store's cooperation can bring many benefits to partners, Yunkangbao himself also do not have to spend great effort to provide users with health advice, there is a winning meaning.

Another is Sihai Hua Chen, their idea is to focus on the maternal group. Before they did a similar business in the hospital, but in the way of 2B, a device price of a hundred thousand of, function will be more complex professional, mainly for pregnant women to provide accurate body fat testing services, as well as nutrition and sports recommendations. Their advantage is more professional, such as equipment using 8-point contact electrodes, while the other scales mostly only 4 electrodes; for the pregnant group, the nutrition and exercise advice is also more professional and targeted.

Offline or vertical, is to avoid the first name of the sharpness, open up new markets. These two are not so internet companies, now although to do this market, play still have the shadow before. Compared to the entire weight scale market capacity, now several shipments are still very small, the competition has just started, the next year is expected to have a lot of players admission.