Smart TV becomes more and more complicated and we want to be simple

　　for the most recent hot smart TV, Wired Editor Mat Honan put forward his own inner views, the views he put forward, so that we have to rethink, in the end, smart TV is not based on user needs?

Before we understand a problem, let's consider what people usually do with smart TV. I think there is nothing to do except watching TV. No one wants to talk about tweeting, reading, or doing what people do on LinkedIn, 40% of users buy Internet smart TV to move online video to the big screen at home.

A recent report by NPD also provided similar data, noting that less than 15% of smart TV users would listen to music, surf the internet or shop on TV.

But we can explain this phenomenon: the demand for smart TV is invented by businesses, it only provides a more confusing interface, let us even find a favorite channel also become more complex, and then nothing else ...

Here are two things we have to figure out: Why apps haven't taken off yet, and why so many people don't watch online video after buying Smart TV.

If you've ever used a smart TV, you must know why: Twitter, FB, reading, and shopping apps are simply not going to be able to do it, the user experience sucks, sitting in front of a big screen 10-15 feet away from you, and trying to interact with those apps, even if your TV has a keyboard and a perfect visual angle, You are a super keyboard expert, long distance operation is not easy, adhere to a while will let you uninteresting. The only thing users will realize is that the Easy app operation on the move becomes so cumbersome on TV that it's better to use a second screen directly! like your tablet or smartphone, it's much more comfortable than being in front of a TV.

Why don't people watch online video on TV? NPD attributed this to all the existing devices that could be connected, including Rokus, Apple TVs, Xboxes and Tivos, which already provided similar services; The real answer is simple: Smart TVs are too complicated because different manufacturers have custom systems for different manufacturers, The user interface can be pretty bad, and it's not sure what it's going to be, like after two years of smart-TV talk, we still can't see Hulu Plus's premium video on Google TV, which doesn't rule out some of the problems of cable content providers and licenses.

So the final conclusion is that smart TV is redundant, they give users too much apps that they will never use, and users turn on the TV just to see what they want to see, simply, regardless of whether the show is from the Web or cable, as the NPD report says. Factories and retailers should focus less on this innovation, more on how to simplify the user experience and information transmission, if they want to carry out additional, new behavior on television, the complexity of this device for pure relaxation is not feasible. ”

Remember when we watch TV is to relax, when the busy work at the end of a day to sit in front of the TV to see something, think about it, smart TV can only be more and more simple, not complex.