Smart TV "cloud" to cloud applications to promote intelligent TV upgrades

The popularization of information terminals such as smartphones and PCs, as well as the perfection of three-network integration, especially the application of cloud, provide the necessary technical conditions for the rapid development of intelligent TV. After more than a year of listed sales, the intelligent TV industry gradually mature, product penetration rate increased rapidly. According to the China Electronics Chamber of Consumer Electronics Survey Office Research data show that the current smart TV product penetration rate of 20%, is expected to break through 30% this year, sales will exceed 8 million units.

Cloud applications promote Smart TV upgrades

In the 2011, due to the immaturity of technology and the Limitation of consumer cognition, the consumption of intelligent TV is limited. However, after nearly one year of TV industry chain cultivation, intelligent TV technology has approached mature and perfect, content, software providers are expanding and improving, smart TV has moved from "pseudo-intelligent" to "true intelligence" era.

Since this spring, Hisense, Konka, Changhong, TCL, Skyworth, Samsung, LG, Sharp, Sony and other new intelligent products, in order to meet the consumer's continuous improvement of entertainment audio-visual enjoyment and the intelligent television operation more smooth, responsive demand, this year's smart TV new products in the hardware configuration, All from the 2011 Andriod2.0 up to 4.0, of which Hisense, TCL, Changhong, Konka and other intelligent TV new CPU all reached the dual core 1.5G, 2G above the memory, and even, Hisense, Changhong part of the product memory has reached 8G. In software application, speech recognition and gesture recognition have become the standard function of each brand intelligent TV, especially the Konka cloud security, the cloud health of Skyworth and the cloud education of TCL enrich the application function of intelligent TV. But the question of what kind of functionality the real Smart TV should have, Lu Xianbo, Deputy Secretary-General of China Electronic Chamber of Commerce, said that the real Smart TV has at least Chinese voice intelligent, open application platform, dual system configuration can achieve multiple-screen interaction, hardware configuration comparable to PC, full speech recognition and body sense recognition, at present, Most of the TV company's intelligent television products have reached a very high level of development.

Smart new standards will add seven elements

At present, the domestic color TV set in the additional function of intelligent television opened the technical front. Hisense proposed that the intelligence is simple, pay attention to customer experience to promote the rapid popularization of intelligent television view. Tcl fully launched the cloud strategy, leveraging the powerful features of cloud computing, and successfully implanted educational services into the TV. Konka Smart TV New products and Jinshan fast, together to create a cloud security, to consumers online payment provides security, in addition, Skyworth Cloud health function has also aroused the attention of consumers, cloud health function for the whole family tailored professional health plan. This shows that the intelligent television is carrying more and more advanced technology and innovative functions, and the existing intelligent television product IQ evaluation standards, can not fully measure the level of intelligent television technology.

Liu, deputy director of the national radio and television product quality Supervision and inspection center, said that from April 2011 to the present, the consumer electronic products informatization Propulsion Committee based on the "Color TV information index evaluation of general norms," a total of Hisense, Changhong, TCL, LG, Sharp, and other Chinese and foreign 8 mainstream color TV manufacturers of nearly hundreds of models of intelligent television testing, of which 18 models of the intelligent level of television products to achieve "product IQ" five-star.

Since this year, each color TV enterprise's intelligent television technology standard has had the very big promotion, the existing evaluation standards can not fully meet the gradual upgrading of the intelligent television evaluation requirements, so, the consumer electronic Products informatization Promotion Committee will be the intelligent television product IQ evaluation standards to upgrade and supplement, in the product information equipment level, In the case of functional use, usability, expert system and so on, it can increase the seven elements, such as autonomy, independence, adaptability, learning ability, individualized service ability, intervention (obedient) and synergetic ability. These seven new elements mainly reflect the development of intelligent Cloud TV, but also the development trend of intelligent cloud TV.

Related investigation

Nearly all consumers do not understand the difference between intelligence and cloud

Manufacturers are working hard to promote smart TV and cloud TV, but most consumers simply "don't understand". China Electronics Chamber of Commerce Research Office of Consumer Electronics Survey data show that only 23% of consumers clear the difference between the two, 77% of consumers say the concept of smart television and cloud television is "very vague." In this regard, the consumer Electronics Information Industry Committee Secretary-General Jian said that the difference between smart TV and cloud TV is only the focus of the manufacturer's propaganda, smart TV focus on the intelligent application of television, emphasis on front-end applications, cloud TV focus on background technology, the two are only performance characteristics, called different.

Survey results show that in the consumer's expected purchase of intelligent television, Hisense, Skyworth, Changhong, at the same time, the main factors affecting consumer purchases of brand, price and quality, of which, voice and body sense recognition function of the highest consumer demand, respectively, 56% and 53%, in addition, 5000 yuan-8000 yuan between the midrange price Smart TV is most favored by consumers, the demand index of 42%.

(Responsible editor: The good of the Legacy)