Smart TV is not easy to be a smartphone

Absrtact: In the past year, the intelligent TV industry has been rapidly assimilated by the Internet thinking, one is the change of business model, from pure hardware sales into the competition of service entrance, weakening the price of hardware, emphasizing the application content, which led to the ultra-low price TV show, and the second is the production

In the past year, the intelligent TV industry has been rapidly assimilated by internet thinking, one is the change in business model, from simple hardware sales into the competition for services, weakening the price of hardware, emphasizing the application of content, which led to ultra-low-priced TV show, the second is the great changes in product marketing, from the past, the usual emphasis on the scene of television, To the CPU that highlights how many cores the TV has, what UI it provides, what kind of content it has, and what kind of manipulation experience it has. All this, in fact, mimics the path of smartphones.

But smart TV is not easy to become a smartphone.

First, Smart TV is a big commodity, its replacement rules are significantly different, the purchase of more consideration for durability. I mean, every time I see a new smart TV listing, I was stimulated by the desire to consume, so many dazzling features, gorgeous UI, massive content, the most important is the amazing price: a 47-inch TV is cheaper than a small cell phone, but in the end will not really buy, Unless the TV at home is dying. Perhaps this is a behavioral psychology problem, the mobile phone with old people willing to throw away for new, but the big things even if the value is not high, people will not easily throw away, and because of the expected use of the long period of time, considering the CPU and what a few years are outdated, so people ultimately in the purchase Will value their overall quality and durability more than mobile phones. And this is also the first batch of Internet-mode television, the most criticized place, according to media reports, last year in the fourth quarter of the domestic LCD TV complaints for the first time exceeded the mobile phone leaped first, the main reason is that "more intelligent more love failure."

Second, the smart TV is public goods, the choice of consideration is different. Mobile phone is a very personal object, look, use habits as long as the satisfaction of a person can be, television is usually a public, universal, the choice to consider the needs of borns, in the young people, especially those familiar with the internet has been gradually away from the current TV, the elderly, Children and people unfamiliar with the Internet are the main users of television, and the current design of smart television is not too much to consider this part of the population, such as the complex interface, frequent upgrades, is really the people in front of the TV group need it? Of course, the goal of a lot of smart TV is to pull back the group of people who leave the TV, or to increase the group of people in the bedroom of a screen, this goal is very good, but I was not optimistic about the results of the random survey of the surrounding population, bedroom TV purchase rate is not high, even if bought, the use rate is not high, the reason, Or the size of the television and the sense of distance between people, it is not possible to become aware of the personal use of the object, even if it has the same ability and the pad and control, to see the personal things people are still accustomed to see the ipad and mobile phones, TV is still the home public space.

Third, Smart TV is still television, its core is still a long time audio-visual enjoyment rather than play with the application. Although TV can have the ability of computer, have rich software, but the core of the people who buy the TV is still the screen, the quality of the screen rather than the content or application of it, which determines the evaluation of a television, in fact, the television use of the scene is still a long time video mainly, few people far away from the big screen playing, More are selected to watch quietly after the show. But the mobile phone is different, play is the key, scene switching is frequent, so people will be its speed, the amount of memory, the effect of the photo, the quality of the system and so on to be compared. This is also the Box + TV by a lot of commentators praise the reason, television is enough to do audio-visual, smart let the box come, cheap and easy to upgrade.

However, television will not always be reconciled to just a screen, will not always be a live thin terminal, it will be intelligent direction, its ultimate goal is to put people in the family time, from mobile phones and pad back. It needs to find its own rhythm, just as the features of mobile phone Solomo cause countless applications, and smart TV must find new applications based on its features.

Give a few examples:

1, based on audio-visual scene intelligence: Based on the detection of the environment, the program content detection, adaptive screen effects and sound field effects. The mobile phone and pad can adjust brightness and sound according to the external light, can track the eyes of people to adjust, television in the living room situation can also be done, the detection of the content of the sound field, the detection of the audience, such as I often adjust the sound, because of different sources of the program (TV and DVD The sound difference is very big, all change the sound change acuteness, this is the television should be able to solve intelligently.

2, based on the live scene of the intelligence: Live TV is the killer, but due to a number of factors, live on the intelligence of a handful of live recordings or playback, the use of people are rare. My most Wanted live intelligence is interactive, such as what talent show, sports events, or the idea of collision-type program, no longer hear the host said pick up the phone, send what, but directly to pick up the remote control can operate, the audience of an event a person's view can be quickly feedback.

3, based on the remote control scene of intelligence: Internet TV, it means opening a window to a huge amount of content, but the lack of control on the TV makes it difficult to adapt the many models based on PCs and handsets, which should be simpler and more accurate, and help people choose, rather than piling up countless content to confess choices, Think about the annoyance of clicking multiple menus on a TV and paging through pages, or typing text. Therefore, it is the key to improve the perception of intelligent TV that how to analyze the interest of watching, the active and accurate push for different members of the family and the simple and quick search.

4, take home Entertainment integration path: TV to intelligent, it is necessary to integrate the original TV things, like the phone to eliminate the camera, MP3 and other personal peripherals, smart TV will inevitably go to a home entertainment equipment integration Path, the TV into a body sense game, K song, home storage Center, Focus on the family of the scene, such as taking photos, the first thought is the existence of TV instead of computer, so that the elderly children can simply open the television can share photos and videos, to arouse the family enjoyable memories, less each of them looking down at the phone, which is also a great credit.

So, I want the next TV, just like a person with a mobile phone after the body do not need to bring anything, the home has a TV will not have to buy any entertainment equipment super artifact, but also the elderly children are like to operate very simple.