Smart TV is the App Store "next stop"

of pay TV industry

October 23, the Technology blog site Business Insider reported that the past 5 years, the application store is the most important phenomenon of the software industry. App Store's "next stop" will be through smart TV and set-top box into the living room. The application of Smart TV will be another threat to the pay TV industry.

Market research company BI FDI published a report on the development trend of the TV application market, and pointed out that the successful TV application platform can greatly change the power balance of the entertainment industry and improve the probability of succeeding. The following is a summary of the report:

1, the data shows that the global pay TV users about 800 million.

2. Data from Nielsen, a market research firm, show that Americans spend an average of more than 4 hours a day watching television, and more than 5 hours a day facing various displays.

3, Nielsen's data show that last year, Global television advertising spending of 350 billion U.S. dollars, accounting for the total advertising expenditure of 63%.

4, Nielsen and video advertising company Yume survey found that 17% of Internet TV users plan to reduce or eliminate cable TV services in the coming year.

5. The advent of the era of television application innovation: As with apps for mobile phones, traditional cable TV and entertainment giants cannot block the user experience innovations brought to TV users.

6, the Material Foundation already has: the intelligent television revolution affects not only the built-in Internet connection new television, the consumer can also use the relatively inexpensive game machine and the set-top box, the traditional television set to be able to access the application store the intelligent television. At least 20% of American consumers connect televisions to the Internet in one of these ways.

7. The operating system and the App store already have: apps will be able to sync between PCs, tablets, smartphones, and televisions. Smart TVs and set-top boxes may run mobile operating systems such as iOS and Android.

8, the company's conditions have been: Apple and Google will become the leader in smart television, Apple's advantage is product design and marketing, Google's advantage is digital video and advertising. Of course, the manufacturers of concern also include Samsung, Microsoft and so on. However, consumers will not "patronize" the smart-TV app store until a significant amount of good software is available.

9, the Intelligent TV application ecological chain also faces many difficulties: the existing Smart TV application market is divided into about 5 of the platform, and worse, it is very difficult to develop applications for them.