Smart TVs continue to attract new businesses across the board

Smart TV is like a magnet, constantly attracting new businesses across the board. Following last year, LeTV, millet first eat crabs, traditional color TV manufacturers have followed up, the end of April this year, polar rice technology released "screenless smart TV", officially joined the smart TV war situation. And these are not the end. Beijing Commercial Daily reporter recently learned that the wave of domestic IT vendors last week at the China International Consumer Electronics Show to launch 55-inch smart TV products. Meanwhile, in the second half of this year, more and more transformers will also be welcomed in the field of smart television. It is possible that Seattle, PPTV and Chi-Chi will become new recruits.

Coming soon: Seattle

Show projection product technology suppliers

Seattle as the field of domestic projection equipment giant, later this year will be the official launch of its smart TV products. Beijing Business Daily reporter recently passed Seattle Global Marketing Manager Xie Mingyuan was informed that Seattle is currently in the United Kingdom, the United States and other places around the world to promote cooperation and negotiations on the project, Seattle Intelligent Television is expected to be released around the world in November.

Seattle into the smart TV field is not the first time. As early as the end of last year, Seattle will show to the outside world its 2014 new concept projector products - screenless smart TVs. With a smart TV system, the new concept projector can realize all the functions of the current smart TV and provide zero-distance connection with various devices (such as digital cameras, digital video cameras, DVD players, video recorders, etc.), wireless Internet, download high-definition video.

"Small living room is a large screen advocated by Seattle," Seattle, chairman Xie before accepting the Beijing Business Daily reporter said that the goal of Seattle is to join the large screen living room terminal battle. The advantage is to provide users with the same functional experience of smart TV while enabling greater viewing size and visual enjoyment than smart TVs.

Divided by the product type, Seattle upcoming smart TV products and non-screen smart meters polar science and technology, is the combination of smart TV systems and projection technology, the television content projection on the wall. The main advantage of such products is the compact and convenient, convenient logistics and installation, more efficient, in addition to breaking the traditional TV screen limit, you can easily achieve large screen experience.

Seattle previously stressed that the new concept of projector excellent picture effect with high-definition large screen can enjoy as much as IMAX large theater perfect results, allowing users to experience the real world of the image.

However, projection smart TVs have the advantage of large screen at the same time, there is still lack of clarity and life expectancy. According to Lu Renbo, deputy secretary general of China Electronic Chamber of Commerce, in terms of definition, the current projection of smart TV often fail to reach the common high-definition television level, but can not be compared with ultra-high definition 4K TV. In addition, "screenless smart TVs" shorter life expectancy projection type of smart TV in accordance with the use of 5 hours a day, the service life of about eight years, which is about as long as ordinary TV life of about 15 years. Want to win the market, these two big problems need to be solved.

And Zhongmi Technology CEO Zhong Bo believes that the "non-screen smart TV" and ordinary television is not a competitive relationship, but with ordinary smart TVs and small screen mobile devices complement each other. TV big screen, backward tilt The advantage of watching video is cell phone, iPad can not be replaced, and the TV in the size, location constraints, do not have the perfect sensory and anytime, anywhere experience, "screenless smart TV" is OK achieve.

Rumors all around: PPTV

Provide online video content services

Compared to Seattle, PPTV has not yet decided to enter the smart TV and launch new products time. However, since the acquisition of PPTV Suning, Suning will jointly launch PPTV smart TV news will frequently appear in major media. Suning and PPTV stakeholders told the Beijing Commercial Daily reporter is expected in the second half of the family Internet related product release, the specific implementation of the official release shall prevail.

In addition, according to informed sources, Suning smart TV program is steadily advancing. Industry experts generally believe that PPTV is more likely to enter the smart TV. As early as the Suning acquisition of PPTV, Suning said that the company's multi-terminal integration of Internet retail, video e-commerce development, brand and product promotion and for individuals, home users, including content, smart home, etc., including the overall solution is important significance.

In addition, Suning cloud providers in the first quarter of this year's report also said the company will continue to maintain its investment in PPTV, increase business synergies and enhance business performance. Hong Shibin, executive chairman of the Marketing Committee of China Household Electrical Appliances Business Association, also said that in recent years, Suning has been in transition and is completely different from the country-based online transformation. Suning emphasizes the overall layout of the industrial chain, including mobile phones, tablets, TVs, cloud services, software stores, etc. As the home Internet center, the role of smart TV is beyond doubt. In addition, the high correlation between smart TVs and Suning, Suning is easy to enter the market from production to sales, into the field of smart TV is only a matter of time.

Xu Jian-wen, head of the industry's technology-related website, pointed out that the prospect of a huge smart TV market is also Suning's inability to refuse. The performance of the domestic color TV market in the first half of this year was not healthy. The estimated sales volume of domestic flat-panel TVs was only over 20 million units, down 15.3% over the same period of last year. However, the development of smart TVs is contrary to the overall market. According to the data, in the first quarter of this year, the sales of TV smart TV in LeTV was good and the online market share increased from 14.1% to 23.1%. The total domestic smart TV market is expected to reach the total amount in 2014 3128 million as many.

Experts predict: Wisdom me

Computer peripherals Pennefather Technologies subsidiary

Not long ago, I just launched the Internet TV box, I may also launch its smart TV in the future.

Shenzhen Chi Technology recently released the smart home brand ZIVOO, also released OTT boxes, smart routers and smart home, including smart socket, including a variety of new products. According to Zou Chao, founder and CEO of Chi Technology Co., Ltd., ZIVOO box is different from the traditional OTT box video plus App operation mode, and has carried out innovations in content and interaction control. ZIVOO box with a large module to simplify UI design, more suitable for home operations.

ZIVOO box content built-in iCNTV (China Network Television's future television) video content, also supports local hard disk, network disk content playback. In addition, ZIVOO box has a personal network disk management capabilities, you can watch favorite programs and movies anytime, anywhere.

However, ZIVOO box I am afraid it is difficult to grow together with its smart home brands, because the TV box itself is a transitional product. Hong Shibin said that although there are still many users need to use television set-top boxes to achieve TV intelligence, but with the gradual development and promotion of smart TVs, the market is bound to be smaller and smaller until disappear, so in the future these want to layout home Internet Smart home business, may launch smart TV. However, ZIVOO public relations responsible person Sun said that at present did not hear about the launch of smart TV program.

It is understood that Shenzhen Chi technology by the domestic well-known computer peripherals manufacturer Pennefather Technology was established, the purpose is to cope with today's PC market downturn to bring the company development difficulties and seek new growth points. Previously, Pennefather Shuangfei Yan counterparts also set up a giant filter brands, into the field of air purifier.

About the future development of smart TV, Hong Shibin thinks, according to the current development path of the home appliance market, big data, Internet of Things, O2O in various forms of parallel, the future of smart TV is not just a terminal product, it should be a visual interaction for the user The platform for communication, as the most important internet portal for home users. This is one of the reasons why businesses get together into smart TVs.

Cao Shi-ping, general manager of Konka Multimedia Business Unit, said that if the traditional color TV companies continue to be as boring as the original production of television sets in this Internet era may be the only dead end, or can only be reduced to foundries.

Nowadays, the competition in the smart TV market has become intense, and competitive players are coming in. In addition to music, millet, polar rice, wave, the future may have more businesses across the world into the smart TV market, smart TV competition will be more intense.

Beijing Commercial Daily reporter Chen Wei