Smart watch Pebble Price, the first advantage of small companies can break through

Smart watch Pebble announced the price of its two watches, the original Pebble cut 50 U.S. dollars, the price reduced to 99 U.S. dollars, and Pebble Steelcompany cut the price of 30 U.S. dollars, the price reached 199 U.S. dollars. At the same time, Pebble also supports the call to Jawbone and swim.com movement and sleep data, which can be run in the background.

Although Pebble's CEO Eric Migicovsky says the move has nothing to do with any competitor's actions, it is just sticking to its own strategy. But it is still thought to be related to the fierce competition in the smart watch field. Apple Watch has just released its price at $350 trillion, but there is no reduction in the buzz about Apple Watch. And many companies have launched smart watches with Android Wear, most of which are priced below $200 trillion, and Pebble's situation is not optimistic.

In 2012, Pebble financed 10 million of billions of dollars in Kickstarter, and received $15 million in financing. 2013, a total of 400,000 watches sold, revenue of 60 million U.S. dollars, more than 1000 Pebble applications available, registered developers have 12000 people. Revenue is expected to double this year. But compared with big companies like Apple and Google, Pebble's revenues are less than their day's income, and the two sides are clearly not at a level. After this price reduction, pebble price advantage on a lot of detail, it is likely to seize some low-end market.