Smart watch strategy is another rift

On the Allen & Co. Technology and Media Summit held in the Sun Valley, Samsung and Google's two companies have again been in a wedge, tensions in the smart watch strategy.

Samsung launched its first gear smart watch last year, running a deeply customizable Android operating system. At the time, Google wanted to suspend the Android Wear, but Samsung ignored it.

Samsung launched its own smart watch system Tizen, and published two watches, in an attempt to replace Android, the beginning of a positive competition with Google, will naturally make Google extremely uncomfortable. Google Now asks Samsung to stop developing smart watches with its own Tizen operating system and support the Android Wear system.

Google and Android have always advertised "openness," but are now more interested in building a unified platform. This has also raised concerns among other manufacturers, including Samsung.

In fact, the relationship between Google and Samsung is subtle and complex. Samsung is the most-shipped OEM in the Android camp, but has always wanted more autonomy, which will certainly touch Google's interests. In fact, the delicate relationship between Samsung and Google has been seen in smartphones, tablets, app stores, Internet services.

For Google, it is time to consider how to seize the heart of Samsung, the most important partner, without losing control of the Android platform.