Smart Wear is the "current application."

Forget to quantify yourself, the game is the savior of smart wear!

Smart wear is facing a period of sudden cold. Smart wear has not been the focus of the recent CES, but manufacturers are still talking about the concept of a few years ago--quantifying themselves--and they are still constantly adding to the idea of quantifying themselves, from body sense, heart rate, body temperature to brain waves, but these dazzling technologies are hard to solve a fundamental problem, Let ordinary people adhere to wear, did not adhere to wear, based on those data behind the bright future is zero, Google glasses of the gloomy pause, the hand ring application of the new, all to smart wear cast a layer of shadow.

Smart Wear is the "current application."

The wearable craze has lasted two or three years, and the biggest contribution of the two or three years has been to put hardware into our bodies, from head to toe, glasses, bracelets, watches, belts, clothes to shoes, but the application has been stagnant. In persuading consumers to use the road, there are probably the following kinds of exploration:

Focus on health. This may be the first focus of intelligent wear, indeed, modern people are more and more concerned about health, how many roads, sleep well, water enough, high blood pressure is not high, heart rate is not urgent, these seemingly is what everyone needs, but after a fresh period, very few person again care about these almost unchanged data, in fact, These quantitative figures seem to be a lot more direct in our bodies, like sleeping well or not, and feeling more reliable than numbers. If you have already felt uncomfortable to measure, then what is the difference between the so-called "smart dress" and the previously "not smart" measurement device?

Attention to convenience. This is another focus of smart wear, from Google Glass to Apple Watch, its core concept is that outside the phone, there is a more natural medium of access to information, in fact, this is indeed very tempting and should be recognized, but the temporary loss of Google Glass ( Although I like it very much) and the sales embarrassment of various smart watches, description of the current capabilities of the hardware, not to bring convenience, but trouble, whether it is a battery problem, screen display problems, manipulation problems, and even can not be separated from the use of mobile phone problems, which makes it difficult to insist on enjoying a little bit of convenience.

Focus on security. Security is indeed the consumer's just need, the most common application is to prevent the loss of children, the elderly to lose, this is the most difficult to be replaced by the application, consumers are willing to spend the application. But security problems, not every day will appear, or even a few years will not appear, if the simple security application, insist on wearing the power will gradually be spent, this occasional use of the scene is difficult to provoke the application of the beam detonation.

In the case of these core applications, the intelligent hardware manufacturers are also increasing the attractive factors to the products. such as fashion, from the force increasingly a wave of high waves of intelligent hardware products released look, a variety of cool outside the formation of the main gimmick, and even Swalovich of the crystal has become a variety of hardware common accessories, Buy back even if the function is not used, it is good.

Although the main shape is correct, but not a straight way, let people use the hardware is the ultimate goal. Smart wear focuses on health, attention to convenience, attention to security these directions are not wrong, the lack of people adhere to, health, safety, these things too long, emphasis on the accumulation of data for several years after a great value is no use, people are usually lazy, difficult for a long-term thing to pay.

So, smart wear requires a need to be used in the present.

Smart wear + games, immeasurable new blue sea

Maybe only a game can take this responsibility.

In fact, the three main sources of power that fueled the rise of the Internet were Game, Gamble, Girl, even now, which are the source of traffic and revenue for many internet giants. For these three things represent the most primal and essential impulses of humanity, and the constant impulse to win the same species and multiply. In this, game and Gamble are the same in some way, to win.

When the application of the rules in smart wear is difficult to get long-term attention, brought into the game elements, or simply play the main game, may let smart wear really detonated.

To give a real case, I have two children's smart watch (brand is not advertised), are mainly security play, a regular, you can locate and call, and another one with a body sense of the game, such as doing some shooting action, it will produce sound. Children in the family after their own use for a period of time, will actively want to wear a watch with the game, while the other is left out of the cold. For him, the regular watch will not have a direct short-term benefit, and a watch with body-feeling games will bring him continuous joy, but also show his peers.

This is true for children as well as for adults.

Smart wear is a lot to play in the field:

Most basic, smart wear can be used as a virtual game input. Whether it's a video game or a mobile game, if the smart-wearing device can break the fence and connect quickly, it's natural to be an excellent way to enter.

One more layer, smart wear can interact in reality. and virtual games interact differently on the screen, smart wear more with the belt, whether it is the glasses can show the VR, or the body can produce sound and vibration, smart wear can achieve more than one person in the reality of the happy interaction, such as the previous case, you do shooting action will have gunfire, It's the simplest case that you do whip-whipping, and if more developers are involved, there will be more location-based, action based apps that make the game more interesting.

Ultimately, the game is life, life is game. Don't forget the smart-dressed "quantify ego", these seemingly boring numbers, perhaps in itself is a game, we use life to play games, with the body and the real spirit of the feeling to play the game, as long as there are "win" or "sex" factors in the inside, the space in this field is immeasurable, For example, brain wave instead of mouse click to choose who is your favorite sister.

So, to convince consumers to stick to the "current application" of smart hardware, the game is the best way, with the joy of the moment, to have more long-term quantifiable value. And that, in turn, will spawn a whole new game model, from a historical perspective, the game is also changing with the platform changes, from the earliest end of the tour to the page, and now to the Hand tour, which platform entrance has flow, the game where to go, smart dress will also become the new blue sea game.