Smartphone is becoming the mainstream of 3G in China

Smartphones are becoming China's 3G mainstream Chen Dedong Market Research Institute IDC recently reported that China's smartphone sales will reach 26 million units in the year, up from 2009 growth of about 50%.　　Meanwhile, insiders expect more than half of China's smartphone users within 5 years. Three or four years ago, the high price of smartphones seemed to belong only to high-end business people and fashion-seeking white-collar workers.　　However, today, the smart phone with the affinity of low-end products in large numbers, when smartphones such as "The Old King Xie Tang before, fly into ordinary people home", it means the real arrival of the 3G era. Smartphone users quickly increased IDC's data showing that global smartphone shipments reached 63 million in the second quarter of 2010, up 50% per cent year-on-year.　　Sony Ericsson chief executive Bernold recently said that the proportion of smartphone users in China is expected to reach half in the next 5 years. Analysys International analysis that China's smart phone market rapid development, the rapid increase in sales there are three reasons: first, telecom operators and terminal manufacturers in the 3G market launched a number of star-type or characteristic 3G intelligent terminals, and took more targeted marketing measures, plus mobile phone reading, micro-blog, mobile TV, Mobile navigation and other applications of the further popularization, not only the industry users, business management and some students, entertainment stars and other market segments of the user scale further expansion, and under the influence of Word-of-mouth effect, more and more ordinary white-collar workers have joined the 3G mobile phone consumption camp The second is the development of mobile internet market and the rapid increase of mobile phone application and the popularization of intelligent machines with more openness to become the first choice of users; third, the operator customization and smart phone competition to strengthen the level of smart phones to enhance the level, from the original high-end mainly to the medium and low market extension,　　Reduced user consumption barriers. At the same time, Analysys International also predicted that with the further development of 3G and mobile internet, more mobile phone application business will be promoted in the user market, at the same time, the terminal manufacturers will further strengthen the investment in the smartphone market, the competition will become more and more obvious, homogenization phenomenon began to appear, although the overall smartphone sales will maintain a continuous upward trend　　, but the products with insufficient innovation will also encounter great challenges in the fierce competition. Manufacturers struggle to seize market market research Institute recently released a report that the current smartphone shipments have accounted for the global total mobile phone shipments of 18%. At present, the number of mobile phones in China more than 800 million, if consumers change a mobile phone every 8 years, then China's 100 million people each year to change mobile phones, if every 4 years to change a mobile phone, then every year 200 million people change their mobile phones.　　As long as the smartphone era, users will be a large-scale replacement of mobile phones, which contains the market potential is self-evident, the future of the smartphone era, it will certainly be "the Chinese people get the world." It is to see the era of smartphones has come, Nokia, Samsung, Apple and other foreign brands and Lenovo, Tian language and other domestic brands are focused on the layout of the smartphone field. Nokia recently targeted mobile phone marketSituation, the establishment of a separate smartphone sector, Motorola, Samsung, LG to the smartphone as the biggest breakthrough opportunity, Lenovo launched a dedicated smartphone product phone, even many PC manufacturers have announced the move into the smartphone market-Acer, Dell and other PC manufacturers in the last year "Cross-border"　　To enter the smartphone market, launched its own smartphone products. Not only that, Microsoft, Google and other network and software companies are also lonely, are rushing to enter the smartphone market.　　Google released its first private-label mobile phone nexus0ne, Microsoft announced to the world to launch its own-brand smartphone kin. The popularity of smartphone as a mainstream smartphone in the market has greatly changed the way people communicate, and has contributed to the maturity of 3G.　　With the increasing demand for wireless interconnection, 3G Network has become the newest choice for many users who need no boundaries Internet, 3G Network not only provides the new generation Videophone function for these wireless interconnection terminals, but also provides high-speed Internet browsing and downloading speed. In the 2G era, few smartphone users, on the one hand, because operators do not pay attention to the voice business, on the other hand, the ordinary mobile phone platform is difficult to support a large number of mobile Internet applications.　　In the 3G era, the situation has changed markedly, the smartphone began from "unattainable" to become "approachable", on the one hand, prices continue to decline, on the other hand, the function and application is increasing. At present, 3 domestic telecom operators are interested in the thousand-yuan intelligent terminals, Li Gang, vice president of China Unicom, said recently that China Unicom began to launch a 1500-yuan Low-cost smartphone in late September, including Nokia, Sony Ericsson, ZTE, Huawei, and the day language brands, with the lowest price of around 1000 yuan. China Telecom in early July together with 4 national mobile phone sales agents jointly launched 3.6 million thousand 3G mobile phone joint procurement work, and announced in August to start the high-end 3G mobile phone bidding work.　　China Telecom Tianyi Terminal Company General manager Madaujie said that through the two procurement, China Telecom to solve the problem is the terminal popularization, so that users at all levels can afford 3G mobile phones. Smart phones, in addition to the phone's call function, also has the majority of handheld computer functions, large enough screen size and bandwidth, not only easy to carry, but also for software operations and content services to provide a broad stage, many value-added services can also be launched, such as: Stocks, news, weather, transportation, merchandise, application downloads, Music pictures download and so on. All these factors undoubtedly make the smartphone become the mainstream trend of 3G terminal development.