Smartphone vs. Upgrade: Samsung Sony to fight ecological war

For an industry in the era of high growth in the past, hardware configuration and design convergence, the user nearly saturated high-end mobile phone industry, the players what can be differentiated competition, to maintain their competitiveness? This is what Samsung, Sony, HTC and even Apple-focused high-end models of mobile phone manufacturers need to think about and answer to the user. Beijing September 3 night, Samsung Electronics and Sony Mobile has submitted the answer. The two companies released their flagship Samsung Galaxy Note 4 and Sony Xperia Z3 before the opening of the German International Consumer Electronics Show (IFA). Mobile phone is no longer the only protagonist, and mobile phone collaboration of smart hardware accessories to become the standard of new release. Samsung released new products, the very innovative side surface screen mobile phone Note Edge even robbed Note 4 of the limelight, virtual reality helmet gear VR, watches Gear S and Gear circle, such as smart hardware debut is also surprising. Sony Mobile released the wearable devices together with smart Band Talk and Smart Watch 3. The former is a successor to Smart Band, with a e-paper display, and Smart Watch 3 is Sony's first Android Wear product. Next, HTC, Microsoft, Huawei and other manufacturers will also release new products in Germany. There is no doubt that Samsung and Sony have shown their sincerity in the Red Sea, which has been in the middle of this September's smart-phone season, and that, in addition to products, they are more focused on the Chinese market, with Samsung in sync with China and Berlin. Sony is continuing the global simultaneous sale, and the time to market in China is locked at the end of September. They face a challenge as inevitable: the high-end model's old rival, Apple, will release the annual iphone 6, 4.7-inch and 5.5-inch big-screen iphone next week, which will be fatal to Android smartphone makers, such as Samsung, which has been selling the big screen; China Lenovo, Huawei, The rise of smart phone manufacturers such as millet, has been divided into Samsung's high-end machine market, new products can reverse the momentum is not yet; in the low performance of Samsung Electronics and Sony's parent company, can the mobile sector revive the overall performance with beautiful performance? In fact, the new mobile phone competition to judge the future of the hardware market is too narrow, mobile phone manufacturers are not the ambition of a mobile phone itself, and new products released at the same time, the mobile phone as the control center of the ecological layout has begun. What can be expected is that in the handset manufacturer's own adherence and the transformation, among them competition, the game, to other hardware manufacturer's netting and the boundary expansion, is opening a new ecological war. New mobile hardware competition smart phone hardware competition has changed direction. Over the past few years, the hardware arms race based on processor performance has come to an ending, replaced by a more differentiated and refined hardware game based on its own killer. Whether as a home or an external supply, the beautiful crowd of Samsung screensIt is known that Samsung has a big fuss on the screen this year. The biggest highlight of GALAXY Note 4 is the 2K screen-the 5.7-inch quad HD Super AMOLED screen (2560 x 1440), with a response speed of one out of 10,000 seconds. As Note 4 of the Couting version of the edge,5.7-inch 2K screen by the 5.6-inch front screen + 0.1-inch side screen, the widget icon placed on the right side of the surface screen side, user-friendly custom operation, the biggest bright spot for Samsung this year. Sony's camera components have been the standard for the big handset makers to be proud of. This year Sony new flagship photography and waterproof function. The Z3 employs a 20.7 million megapixel camera, equipped with a 1/2.3-inch Exmorrs image sensor that supplies only the external supply of its own products, which can achieve ISO 12800 ultra high sensitivity. Sony Z3 the ability to take photos of social and editorial functions by showing features, online sync and audio photos. The other is that Sony Z3 the waterproof rating to IP 65/68, after which it is easy to pick up the phone in the rain or take photos and videos in the pool. High-end machine flow in the awkward and sincere mobile phone new product I am afraid to escape the situation than a strong spell. It is to be noted that, in the case of rival machine manufacturers, a depressing news is that the global smart terminal is coming down in a wave of high-speed growth. The global smartphone growth of 30% per cent in the first quarter of this year, compared with 42% per cent last year, has slowed, according to statistics from the Ministry of Information and Telecommunications Institute. Even in China, which has a huge user base, 2014 1-July, smartphone shipments amounted to 230 million, down 8.4% per cent year-on-year. After this year, the smartphone industry king scores even the era of hundreds of growth has passed. In the mobile phone market overall leveling the growth of the state, the focus on high-end market manufacturers, the outlook is not optimistic. On the one hand, these manufacturers can not enjoy the demographic dividend, more difficult to resist the rise of low-end mobile phone manufacturers. Low-end handset manufacturers to Samsung and other companies market differentiation has emerged. The latest IDC report showed that global smartphone shipments reached 295.3 million in the second quarter of 2014, up 23.1% from a year earlier. Samsung Electronics shipments have fallen by 3.9% in reverse, and have been robbed of some market share by Chinese manufacturers such as Huawei and Lenovo. After the launch of the new aircraft season, this situation can not be changed. For example, MX4, a Chinese manufacturer, has just released the 5.36-inch high-definition screen, the 20.7 million-pixel 4G handset sold for only 1799 Yuan, has met the basic needs of most users. Samsung Note 4 and Sony Z3 will not be below the 4000 yuan price will be prohibitive for most users. The opening of ecological competition no matter whether these mobile phone manufacturers realize that relying on a new mobile phone to open up with the overall quality of other manufacturers has been the past, mobile phone manufacturers, especially those with the platform to build the strength of the manufacturers are strengthening the product ecosystem to partition their competitiveness, the mobile phone as the control center of the ecosystem product sequence is the future of the system of the enemy weapon. Apple released Heathkit and HomeKit to two hot areas of wearable and smart homes at Apple's Global developers conference this June, and without any surprises, the company will continue to maintain data integration and ecological competitiveness in the next new product. Millet, the charm and other emerging manufacturers have begun to build their own complete ecological circle, their approach is to find a start-up company as an eco-partner, but the instability of cooperation has become a major hidden danger. Samsung and Sony are also using their supply chain advantages to exert their power on ecological construction. From the point of order of the product release, from last year, both Samsung and Sony, have taken a smart phone with the release of smart watches and other accessories products, this year's release as the previous product update iterations. In the field of virtual reality, Oculus Rift and Sony PS4 game helmets have been formed, Samsung at this conference without warning to release the virtual reality helmet VR is indeed a surprise. In addition to the support and extension of Note 4 handsets, Samsung is more likely to have a joint partner offering more gaming and video content through Gear VR. This is the same as Facebook's opening eco-platform, which Oculus 2 billion of billions of dollars this year to buy virtual reality vendors. Naturally, the climax and ending of the oligopoly game of mobile phone ecological platform is still unknown. It is not difficult to foresee that the continuation of the ecological war, will further differentiate the smart hardware software developers and hardware entrepreneurs, and platform manufacturers of compromise, coexistence, running-in and even confrontation will continue, prolonged.