Smash your platform, dream and pain in the heart of a domestic entrepreneur

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A few days ago and are several domestic entrepreneurs in micro Bo letters communication, roughly understand the positioning of several different projects and the status quo, have to say, entrepreneurial people, please give up the platform dream!

Since I've been here, there have been a few clear platform projects since I've been in contact with more than 130 start-up projects. What impresses me most is that a closed-loop platform that is likely to develop into a niche product set of creativity, design, production and logistics is very, very rare for the industry and the population (the project is currently doing quite well). And the domestic entrepreneurs, try hanging on the mouth of the only one sentence, "I want to do a XXX industry (field) platform", have you ever had such caliber?

Undeniably, the domestic entrepreneurial environment is very harsh, high cost low reporting, survival pressure, competitiveness and so on, are very influential entrepreneurial trend and entrepreneurial awareness of the main points. Coupled with the monopolistic status of Tencent, Ali, Baidu several large companies, many entrepreneurs of the thinking has changed, that only to do the platform or to develop into a platform to survive, to be bigger and stronger. I don't know what the survival rate is so far, but it should be one of the few.

Earlier in a domestic exchange, domestic counterparts said that the current entrepreneurial environment is very bad. Why not? All sorts of factors end up with no exception to the pressure, many entrepreneurs are forced to entrepreneurial road. And it is because the environment is not good, so now entrepreneurs are very impetuous, that a project, up to three months to do, not to withdraw, and such projects, most of which are still platform-targeted. Now, I have to say, if possible, do not attempt to become a platform.

Many people only see the Tencent platform, see Ali Platform, see the platform of Baidu, but they all ignore the most important point, is the development process. Any real entrepreneurial project or product may not be skyrocketing within six months. Even some of the initial positioning of the product is very accurate, early development is very smooth, but do to do to make the platform, why? Part of it is to see the injection of capital, self-confidence immediately bursting, think the platform time has come. The other part is to see similar products began to move towards the platform of the road, can not live, also began to transform. As a result, capital and users are all gone.

Advise those who want to do and in the platform dream of domestic entrepreneurs, unless you already have a certain amount of resources, capital, experience and so on, not to the last resort, do not try to do a platform. At the beginning, QQ is just a chat software, Taobao is just a Web site can be shopping, Baidu is just a site can be found content. Although they are now the largest platform without exception, their original features remain and are loved by the user. Always think of this sentence, when you are excited one day, may help you sober up.

Forget this platform dream, do a favorite field, do a favorite product, find a group and their similar users, take a suitable for their own entrepreneurial road.

Pay attention to my Sina Weibo: @ hu Pomelo 1979