SME do you see the potential risk of domain name?

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People probably drank a soda that was called Sprite at a very young age, at that time, Coca-Cola has not entered our mainland, Sprite soda is also very hot to sell, but at that time our business for trademarks and brands do not value, leading to Coca-Cola into our mainland immediately registered sprite this brand, Finally our homemade sprite soda has to change the name, now people still like and sprite soda, but this has been with our original state-owned enterprises have no relationship, this is our brand name does not attach great importance to the consequences of the most typical example, since then, General small and medium-sized enterprises will be their own trademarks and name selection registration, access to legal protection this awareness has been greatly improved, but now many small and medium-sized enterprises for the protection of the domain name of the internet has not attracted enough attention!

There may be a potential risk to the domain name, Everyone may spend a good tens of millions of on Google to buy googel.cn domain name events fresh memory, for Lenovo's F365 domain name registration does not mind, resulting in others to register, and then because Lenovo's outstanding PR eventually regain the domain name of the copyright, this is a typical example, even these large enterprises to the domain name is not highly valued, visible small and medium-sized enterprises to the value of the domain name You can imagine!

Let us give another example of this potential risk, our company has a customer is to do electronic products, They used the company's abbreviation pinyin to register the. Com domain name, the company for E-commerce has been looking very heavy, in 2001, the company has its own web site, and the site is also very successful operation, but a period of time before the company's competitors by the name of their domain. CN and. Com.cn all registered, to this electronic enterprise brought great trouble, and then add Can imitate this company on the website, let this enterprise many customers all turn to his competitor, this is to the domain name does not have the direct consequence that protects!

This reminds me of some time ago, two old Wang Ji herbal tea, know that the red bottle filling the King Old Kat is Hong Kong plus many Bao group production and sales, but Wanglaoji trademark ownership is a wide range of drugs, Canton Medicine was only authorized to add more than the production and sales of Wanglaoji filling, Did not expect Gado unexpectedly use crazy advertising bombing let Wang Old Kat quickly fame, so Kwong Medicine saw hidden huge profits, so opened a subsidiary also began to do herbal tea, a package, production or Wanglaoji brand, so it formed a two Wang Old Kat, that is to say, trademark brand is how important, and the site domain name is actually a brand, combined with the above two examples we have reason to recognize the importance of domain name and prevent the importance of its risk!

In fact, the Internet is more and more like reality, and the reality more and more like the Internet, the domain name of the Internet site is your trademark, now many people are registering corn, playing electronic trademarks in the name of the sale of domain names, such as 3G domain name, information name address, there are a variety of Chinese domain names, in fact, some domain names we can choose not But. com and. cn and. com.cn domain names must be registered, otherwise it is easy to be used by competitors, or by some domain name investors to use, then conundrum!

Domain name potential risk many times when you do not think of the outbreak, and there is no precursor, so the prevention is abnormal important! Small and medium-sized Enterprises must see this potential risk, protect their trademarks, do not let themselves become the second sprite! Source: Www.guanggaolianmeng.net Advertising Alliance evaluation original start, reprint please keep. Prohibit k666 reprint