SME Internet marketing barriers are constantly being improved

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According to the relevant department statistics, the number of small and medium-sized Enterprises has exceeded 40 million. Increasingly competitive environment, so that SMEs in the high cost of today seems to favor the Internet. But the Shanghai web site construction company Pilotage Technology believes that the internet marketing of small and medium-sized enterprises is constantly improving the threshold. Perhaps in the near future, internet marketing will also make SMEs feel more competition and pressure.

I. Photo filing system makes small and medium-sized enterprises daunting

Construction production website is the first step for enterprises to launch Internet marketing, but from the present situation, the procedure of doing this first step is increasingly cumbersome. Since June 24 today, in the Ministry of Industry and Information technology requirements, all over the beginning of the implementation of the new deal photo-filing. Before building the website, the company must go to the host provider to take photos and audit the data in person. If the record is off-site, this increase in costs do not say, but also increased the difficulty of internet marketing for small and medium-sized enterprises.

Second, search engine advertising bid cost is constantly improved

Relying on small and medium enterprises to start Baidu, Google, etc., is now no longer a paradise for small and medium-sized enterprises. Shanghai website Construction of well-known enterprises pilotage technology observation, Baidu bid upgrade to the professional version of the Phoenix Nest system, the keyword single click of the advertising costs up about 30%. As the pilot technology customer said, "You can see the other home's click Bids, we can control the ranking position." After Baidu upgraded, because does not see the competitor bids, consumes the advertisement expense to be multiplied as the riddle language. "Two or three years ago, a keyword is ranked in the top, but also a lot of money, now there is no five or six money seems to not even the home page."

Third, internet marketing talents into the bottleneck of the development of small and medium-sized enterprises

In the development of internet marketing, small and medium-sized enterprises have to face the reality is the lack of talent. Not without good internet marketing talent, but small and medium-sized enterprises cannot afford to hire talent. Because really understand the internet marketing is not a lot of people, resulting in the market for such talent "to dilute for expensive", even if the high wages, who would like to put the big companies do not go to generally only a few people more than 10 small and medium-sized companies? There is no suitable talent, small and medium-sized enterprises to better carry out the internet marketing is undoubtedly difficult to increase a chip.

Four, more and more competitors to join the Internet marketing, more competitive

Because the traditional way of selling is subject to the pressure of cost, more and more small and medium-sized enterprises are constantly exploring new marketing mode, in which Internet marketing has become the first choice. The more enterprises involved in internet marketing, to some extent, the difficulty of marketing. Now many large enterprises are also slowly aware of the importance of Internet marketing, relative to the deep pockets of large and medium-sized enterprises, SMEs to participate in the difficulty of competition has increased.

Increasingly difficult, but the internet has never believed in tears, small and medium-sized enterprises to survive and development will have to endure the pressure from all sides, Internet marketing is the same. In response to this situation, Shanghai Web site Construction Company Pilotage Technology (www.joyweb.net.cn) to small and medium-sized enterprises, the proposal is to continuously compress costs, while cultivating internet marketing talents from the inside to reasonably avoid marketing risk.