SME Weibo marketing promotion three big tricks

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

First, fine carving 140 original forwarding to the force

140 words, both the length of the micro-blog Limited words, but also the enterprise micro-Bo to promote corporate culture, the idea of an important window. How to let these 140 words to play its maximum value, is every enterprise micro-BO will learn courses. Regardless of the industry news information, or enterprise dynamics, every original micro-blog to ensure that readers feel, too much with the enterprise product links to the micro-blog, to a large extent easy to arouse the resentment of fans.

In the focus on the original microblogging at the same time, we can not ignore the forwarding of micro-blogging function. Often use the microblogging search function, search for enterprise-related keywords such as: Hall sensor, for forwarding comments; These methods and techniques can bring more surprises to enterprise Weibo.

For micro-blog content, given the Kam sac is: the original micro-blog, "title + Content Introduction + map" form, conducive to fan forwarding and reading. Forwarding Weibo, when appropriate, accompanied by small gifts, help increase the activity of fans and stickiness.

Second, microblogging activities 121 new and old fans to gather

Holding activities on Weibo is an important part of marketing for Enterprise micro-blogging. It is extremely effective for active old fans, attracting new fans, and increasing brand exposure. Sina Weibo also provides more active forms for enterprises to choose, such as award-winning forwarding, smashing golden eggs, large turntable, seconds kill, quiz and so on. The purpose of the activity is different, and the corresponding form of activity is different. Attract new fans for the purpose, you can use the "prize forwarding, smashing golden eggs, large turntable" of these three forms; want to give back to old fans, you can organize regular quiz class activities; If you want to promote traffic for the site, you can use the "second kill, snapping" activities. Through the form of different activities, so that new and old fans gathered in the Enterprise micro-bo, forming a more powerful fan group.

For micro-blogging activities, given the capsule is: the month for the cycle, 12 months a year, each month to hold a larger type of activities, prizes must be related to the enterprise. Before and after the beginning of the promotion work, mobilize the enthusiasm of old fans, and let the new fans have expectations.

Third, micro-bo analysis 1+1 competitors live in the heart

The content is the enterprise propaganda oneself important window, the activity is the enterprise and the user strengthens the exchange the important channel, but the micro-BO analysis is the enterprise sees the competitor important means, lets the competitor live into own heart, as the saying goes "knows known that, win". By analyzing the company's own microblog, you can learn more about the male and female proportions of the fans, the user's active time period and so on detailed data, may even understand the competitor's microblog condition, thus sinks the fan and the microblog, the Enterprise Micro-blog operation data, the competitor analysis and so on a series of reports, provides the effective data support for the enterprise micro-blogging marketing.

For micro-blog analysis, given the Kam sac is: relative to the content, activities, micro-BO analysis, more professional, recommend the use of micro-blogging tools better, the author recommended "Weaving wood." Sina Enterprises as a micro-BO analysis tools, covering the fan analysis, a single micro-blog content analysis, micro-blog activity data monitoring, competitor analysis and other important content, enterprise Weibo may wish to try!