SMEs should Seize the Chance of Digital Transformation Under Epidemic

Recently, Ali reopened the " Spring Thunder Plan" and shouted to SMEs: This time the common way out and the future is digital. Zhang Yong, Chairman and CEO of Alibaba, said in his all-member letter "The Battle of Spring", " The epidemic will always pass, and life will have a new beginning at the end. Let us be with the SMEs that need help the most, Let the immediate 'risk' brought by the epidemic become an 'opportunity' for the future digital transformation of SMEs. "

The author believes that the "Spring Thunder Plan" covers a wide range of areas, including expanding domestic demand, stabilizing foreign trade, helping agriculture and promoting agriculture, and building industrial belts. Instead of saying that the "Spring Thunder Plan" is a rescue for SMEs, it is better An acceleration of social digitization. The "Spring Thunder Plan" has three characteristics, reflecting the role of the digital economy in the new era is different from the past.

The first feature is sociality, and sociality is reflected in three aspects. First, the plan has a wide audience. Although we say that the plan is aimed at small and medium-sized enterprises, it is clear that today, with the deepening of the division of labor and cooperation, the most extensive corporate group (SMEs) support is also inseparable from other large-scale enterprises. Therefore, the "Spring Thunder Plan" will eventually settle down will be the digitalization of the entire industry.

The second is the sociality of digital meaning, which means that this transformation is a whole project. It is mentioned in the plan that 10 digital industrial belt clusters with an output value of more than 10 billion yuan will be built nationwide; help 1,000 factories with direct sales output value of more than 100 million within three years; 100 provincial Taobao live broadcast industrial bases will be built in each province of the national industrial belt gathering. The traditional view is that the formation of the industrial belt facilitates the movement of the population, reduces the transportation costs of raw materials and finished products, and enables the industry and population to gather along the main road of transportation to improve economic production efficiency. Now, the industrial belt will play a good agglomeration during the digital transformation effect. Moreover, the digitalization of the industrial belt will be reflected in direct factory connections, C2M production + flexible production, and cloud shopping guides, or live streaming. This is an overall project integrating production, sales and publicity. The same is true for the domestic trade platform 1688 to open a foreign trade zone and create a digital granary.

The third is the social nature of the digital participants. Under the influence of the epidemic, social demand has been reduced in an all-round way, which has made it difficult for small and medium-sized enterprises that rely heavily on cash flow to survive. Among the 20 support measures proposed in the Business Report, there is financial support, but financial support is only a cure for the root cause. It also depends on expanding domestic demand. Fortunately, the power of digitization has been manifested in a short time. Consumption data shows that since April, tens of thousands of tons of Hubei agricultural products have accelerated out of Hubei, and the business of 360,000 small shops in Wuhan has accelerated. Through the rookie platform, agricultural products and commodities, etc. All kinds of parcels circulated from Wuhan to the whole country at a growth rate of 220%; in Wuhan Kaicheng on April 8, Hubei agricultural products sales on Taobao Tmall ushered in a new peak, crayfish increased by 469.39% year-on-year, and spring tea increased by 61.9%, The lotus root increased by 459% year-on-year. Consumers even slogan "I am three pounds fat for Hubei". The mobilization of the whole society to increase the digitization is not only conducive to the formation of digital awareness, but also to the rapid realization of digital profit.

The second characteristic is spontaneity. Spontaneousness does not mean that the enterprise wants to transform itself, but also needs to take action. Although we say that digitalization is the foundation of future competitiveness and the future development direction of enterprises, not all enterprises have the ability to complete, or that, under the current business model, the cost of digital transformation may take a long time to achieve Withdrawing, profit-seeking companies may often try it only when they have to make a last resort, and the epidemic is precisely in advance of this "last resort". SMEs need to use digital to improve profitability and help themselves through this "wintering winter." It can be seen that once the "Spring Thunder Plan" was launched, it received positive feedback from the government and enterprises, and Zhejiang and Chongqing immediately signed contracts to help enterprises develop.

Finally, the cost is not counted. The so-called cost-free is not a blind and hasty action, but an action that does not take into account personal costs. "Digital granary" is such an embodiment. The integration of the granary on the cloud solves the problem of production and sales, but its cost is undoubtedly high, but from a social point of view, the distance between agricultural production and the residents' table is reduced, while ensuring The safety and quality of food is of great benefit.