Smins: Talking about why everyone loves free marketing

I don't know how foreigners are doing, but the power of the word "free" in China is too great. No matter what things, free things will be grabbed, anyway, a few more, free things I like. This is the majority of people's mentality, everyone loves free is not false.

Internet users in China have such a mentality. For example, software industry, we all like free, you really if the charge I find cracked version of. Sub？ Cracked version of No, then I choose the function of almost free version. Of course, I will not be far away from here, I am talking about http://www.aliyun.com/zixun/aggregation/9239.html "> Enterprise product free marketing."

There are two main purposes of enterprise product free marketing, one is to change or consolidate the user's habit, enlarge the market share, and the other is to make profit by building a huge user group platform free of charge. No matter what kind of a form, the final day or in order to make money, you have to believe that there is no free lunch.

First change or consolidate user habits, expand market share.

This is more suitable for a variety of sales of physical products enterprises, especially cosmetics. For example, we often see some cosmetics companies for free facial mask. Our investigation will find that these mask brands themselves are not very famous, but why do they do this? The user wants to buy the mask words will spend money, suddenly see you send free mask she will try to use. If the feeling is good, she will try to buy the mask, so that the cosmetics company's opportunity to make money.

We know that user habits are a difficult thing to change. But the term "free" has a fatal effect on users, and companies that want to change or consolidate their users ' habits for free are the best way to get started. Zac said that at the film academy, Kodak gave the graduates free film to make them film graduation project. When these graduates are accustomed to using Kodak film, after they make a film, the TV series will be the first choice of Kodak film, there will be more opportunities for making money. Our celestial movement, Unicom to the annual entrance examination of the admission of the book put on a free phone card is also the truth.

Second, the use of free construction of large user groups, to earn profits.

This approach is mainly aimed at virtual objects quite effective. My stuff is free, the product is good, the use of more people will form a huge user group. As long as the user community is big enough to have no money to earn. Bubble Pavilion Forum on the Internet site to think of his venture capital, his first consideration is the site's user groups. If the user base is too small, no good site will invest.

This is done with the free start of the 360 and Tencent QQ has been quite successful. The former use of free to make 360 software nationwide reached 250 million of the installed capacity. The latter basically covers 420 million netizens in China. What do you do for such a large amount of user money? Take 360来 said that the software is divided and part of the advertising costs can be made to die. The latter Tencent QQ more needless to say, relies on the user crowd to become China Internet industry Big Brother, imitate who die, a year earns many billion. This article from: Webmaster forum http://bbs.44pg.com/thread-2369-1-1.html