SMO combined SEO is the best way forward

Absrtact: Speaking of SMO (social media Optimization) This topic I would like to first say that the Internet Web site A development process, first of all, Yahoo as a representative of the first wave of the trend, followed by the search era, which is now the global Google as a representative. Now the

When it comes to SMO (social media optimization), I'd like to say a few words about the development of Internet web sites, first of all, the first trend of Yahoo as a household, followed by the search era, which is now the world's representative of Google. The Times are social times, represented by Facebook. Currently doing better in China is also relatively fire is the micro-Bo as the representative, so we came to a social era, we remember that this is an era. Of course, search engines also have to keep up with the times, so Baidu decisively launched Baidu Share, see Baidu Webmaster Platform Hu Yong is how to say:

Triumphantly: Prior to the Baidu Webmaster Platform Salon, you have done a wonderful introduction to Baidu, Baidu to share what forms? Baidu to share the specific can bring to the webmaster what help, for the flow of ascension, whether there is a prominent effect?

Hu Yong: Sharing is actually done around SMO, and this SEO is a new topic to extend. is also the site in addition to active access, search engines outside the introduction of new traffic methods. Similarly, sharing is also a user recommended behavior, so the more users share, we also think that the content of this page the better. So at present we have built the user to share the URL directly into the Baidu crawler crawl list mechanism. is to hope that such content, can be quickly discovered by Baidu Crawler. At the same time, the number of shares in the search results to show, to help users choose to search. So for the website, it's a new operating weapon. ”

In my blog There is a "count of those who jump out of keyword search engine technology" in the article mentioned a few let SEO road more narrow new technology, Baidu's entity search, Sogou's knowledge of the cube, including the discovery engine has not yet been launched, as well as Siti-represented voice search, There are Baidu is now to the portal to dig people, Li even said that 2019 Baidu will become the largest media, all of this signal is no one does not explain now the plight of SEO is getting bigger, then you must ask SEO the way out where? I think the SMO combined with SEO is the best way forward.

Baidu this year to upgrade the fast algorithm is not over the years, the link to the impact of the impact on the content of the user experience is now more and more important. In the future, who has the good content of the site, who won the keyword rankings and brand promotion, with good content how to spread out is a big problem. With good content it's like having an atomic bomb, you have to have an intercontinental missile. SEO can not solve the spread of this problem, and can not solve the problem of interaction, now the general site basically do not have these functions, even if there is not very suitable, and users are not accustomed to. In this era of micro-blogging as a representative of some social media is very good to assume the role.

If you have a tens of thousands of-fan microblog, you're doing a new site, and this site offers extremely good content. The content of your website and micro-blog sync, your fans see your content is very good, once the evaluation of a broadcast, this efficiency will not be multiplied. Fans will see your content very well and look at your other excellent content. This way, when someone remembers you, it will search your website name to find you through the search engine. If you subscribe to your site, you have a bunch of loyal fans, and once again, this cell has been changed once again. Communication will be stronger, there is a strong constant situation, which promoted the keyword rankings, enhance the weight of the site, and second can be used to search engine users through social media such as micro-blog to retain users. More and more users, the weight of the site will be more and more high. This is the strong constant strong, you may ask this SEO has any positive impact?

The author's answer is some, in an indirect impact on the site keyword rankings have said these factors. Remember Baidu share just out of the beta when it was clear that this is the keyword ranking is to promote the role, in fact, it is also useful. But the performance is not as obvious as the high weight link directly, the performance of the more indirect. For example, you Weibo has a large number of fans, you put the flow of micro-blog to your site, and user loyalty is very high, return rate is very high. So as long as your site installed Baidu statistics, these data search engines will know, these data indicate that you are a user group site. In the first two months a round big K station has such a phenomenon is not know that we have not captured, that is the site down right, the entire site All keywords are not ranked, only the name of the site has rankings.

This is not the case before, Baidu to drop the right site a keyword rankings are not, now some sites even if the right to be down but your site's name also ranked, the reason is because your site has user groups. This phenomenon is particularly prominent in the forum, if a user group site in search of the site name can not find the site, it becomes the loss of the search engine. Because users will think that this is the search engine's fault, users will immediately change the search engine. Taobao blocked Baidu, why Baidu will also be included Taobao home, because Taobao has a strong user groups. Every day in Baidu search Taobao and Taobao, Taobao home page such as millions of of keywords. Search engine is not let go of such traffic, if once missed, this will be the overall user experience of search engine damage, and will be bad for search engine evaluation, if the Baidu search is not Taobao, users will scold what broken Baidu Taobao can not search, will be transferred to other search engines, In the use of other search engine times will also search for other content, the loss of the search engine is more unbearable.

So a user group site is worthy of search engine respect for the site, the general user groups of the site Baidu will not easily k you. This is the social media for SEO an important impact it, in fact, in the SEO road more narrow situation under the brand breakthrough is also a good direction, SMO in this respect also has a great role in promoting. For example, microblogging and renren of this social media interaction function is not a general website can have it, froing two people familiar with what is good to do it? So the fame naturally comes out, brand time is piled up.

Finally, Li said last year that the middle page only three years of the grim situation in the golden period, leaving SEO time is not much. If it is said that the way out, must be combined with SMO to create a website branding is the best way to future SEO.