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Recently, the Ministry of Information Industry issued the "on the social reflection of hot issues to strengthen the information services market focus on the renovation of the notice", through the media interactive mode of information services business to focus on cleaning up and inspection.
The Ministry of Information industry requests that, in accordance with the "who is responsible for the charge" principle, the basic telecommunications enterprises will be verified before August 31, the Ministry of Information Industry and the local communications authority for the record, the business has not been filed to stop. For the problem SP, immediately close the port, stop the access; If the circumstances are serious, the telecommunications regulatory authorities shall order them to suspend business and rectify them. At the same time, the typical cases will be exposed through social media.
According to the introduction, the scope of the inventory is mainly through interactive way, at all levels of television, radio and other media to carry out information services business, including SMS, mobile IVR voice information Services, fixed network (including PHS) voice information services business. The focus of this inventory, including the resolution of the name, Test star, marriage, divination, etc., the business content contains feudal superstition and other laws and regulations and the relevant departments to prohibit the content of the interactive program, the second is to play without the essence of cultural connotations of the program, with some extremely simple answer as bait, using the user speculation, gambling psychology, Entice users to participate in interactive quiz draw shows.
It is understood that the above interactive program has four idiomatic deception, including: Advertised live broadcast program is recorded, the user can not real interaction, the content involves the spread of feudal superstition, the use of user speculation, gambling psychology, to entice users to participate in the establishment of consumer traps, by playing business introduction, voice prompts, and so on, deliberately extend the user online waiting time, Increase user consumption, lottery number is false number, empty number, or set additional conditions, resulting in the user is difficult to accept the award.
