SMS Marketing Industry Application Analysis---Health examination industry (such as adjacent)

As a means of communication, SMS has become more and more widely used. From relatives, classmates, friends, colleagues of the exchange, and gradually developed to the government public information release, corporate notification notices, mass sales, such as commercial http://www.aliyun.com/zixun/aggregation/18665.html "> Application areas." In the health examination industry application is also the majority of physical examination institutions concerned, we have seen a lot of large medical institutions began to use SMS marketing. Recently, such as adjacent network to do two of customers SMS marketing planning project, and we share:

1, a multinational medical inspection equipment company, held a theme: Mother's Day public health check-up activities through SMS marketing way to achieve the desired effect, the company's brand image and social reputation has been upgraded, while allowing more women to participate in and experience the event. First: Through the Beijing female data screening, sorting out 200,000 of the target data, and then through the regular gateway channel to send, while supporting the return of scheduled medical places. Within a short span of two or three days, hundreds of subscribers were completed. Through the short message marketing in the premise of guaranteeing the marketing effect, greatly saves the advertisement promotion cost, if uses the newspaper and the television media, in such short time, the cost must be several times of short message marketing.

2, a large medical institutions to the short message marketing as a long-term use of marketing methods,

Member SMS Application:

Send notification message to members, member birthdays, holiday greetings messages, promotional messages for members ' activities, seasonal health tips

Advertising Message Application:

Send invitation text messages to potential target customers, send message to potential target customers, send active SMS to potential target customers, send free experience message to potential target customers

Through the series of SMS marketing, physical examination institutions have been improved in all aspects:

Develop a larger market of potential customers through short message marketing and improve customer volume

Establish the interactive channel between the physical examination organization and the old customer through the short message marketing

Improve the social popularity of medical institutions through short message marketing

Improve the communication efficiency between the physical examination organization and the customer greatly

Through the above introduction, we can see that SMS marketing in the health examination industry has a wide range of applications. Of course, in the current spam message flooding, personal privacy of a large number of leaks, SMS marketing is contaminated by the devastation, but we still have to go to its dross, stay its essence, using subscriptions, members to inform, SMS useful analysis methods, so that mobile phone users receive, and let it get real help and benefits, This text message marketing the greatest strengths and values can be reflected.

Author of Beijing Network Technology Co., Ltd. Senior marketing consultant MSN ywxchina@hotmail.com

Beijing, such as neighboring Network Technology Co., Ltd.-enterprises around the network marketing expert www.rulin.net (Welcome to reprint, please keep the source of the article and the author with this site consistent www.rulin.net/blog)