SMS Marketing Industry Application case Analysis-hotel industry

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The author has contacted many business hotels and resorts in Beijing, the hotel in the marketing aspects of the problems encountered a lot of investment in a large number of promotional costs, the effect is very little. Basically rely on large hotel booking platform as a business support, such as Ctrip Yi Long.

SMS Marketing In recent years has been recognized by many industries and accept the beginning of use, the hotel industry is no exception. Any media is only means, is the problem of surgery, the key to solve the problem is to see the law and extension of the road. SMS nature is also a kind of surgery, marketing is the way, so both must be combined to play a role. Here we will analyze, for the hotel industry, marketing this way and the combination of text messaging:

First, new customers-the way of experiential marketing

SMS Marketing is based on customer analysis, to analyze the first to classify, for the new customer development hotel will be very important for the potential customers have not come to the group, to do a detailed analysis: age, income, occupation, area and other attributes to filter. After locking the target customer group, start to plan the content of the message, in general, for new customers to adopt a free experience of the way is more appropriate, you can go to the store or mail experience coupons.

Second, the first to shop customers---meticulous and intimate service to win

When the customer to the shop, the hotel should be in accordance with the customer after the operation of the scope and form, to provide some intimate services. For example, the use of text messages, weather, classics, shopping and other information reminding function, so that the hotel customers feel warm and caring. So as to increase the customer's goodwill to the hotel, intimacy.

Third, a longer time for customers to shop---initiative to inquire about preferential offers

For customers who have not been to the store for three months or longer, the hotel can use the greeting or preferential way of referral, SMS Marketing, can ask customers for the hotel's suggestions and advice, and inform the hotel's latest promotional activities, so as to increase customer and hotel contact density, better maintenance customers.

Iv. Holiday Greetings

This approach is the most commonly used SMS marketing strategy. Although now the greeting message is indeed more rampant, but in the holiday hotel to send sincere, warm blessing, customers still will not object, here should pay attention to the editorial planning of the text message content.

Hotel industry belongs to the service sector, the service industry marketing is the forever Cheat is sincere service, not to let any a new customer churn, SMS marketing should be better, more close to the content of services, so it can thrive fertile ground.

Author of Beijing Network Technology Co., Ltd. Senior marketing consultant MSN ywxchina@hotmail.com

Beijing, such as neighboring Network Technology Co., Ltd.-enterprises around the network marketing experts. (Welcome to reprint, please keep the article source and the author and this site consistent www.rulin.net/blog)