SMS Marketing is not equal to mass message!

In many customer's concept, the short message marketing is http://www.aliyun.com/zixun/aggregation/34529.html "> SMS Mass, in fact this is a kind of wrong understanding." SMS Marketing and mass messaging in the appearance of 9 points similar, But there is a big difference between the content and the nature.

First of all, SMS marketing is a system and the whole concept, and the bulk SMS is only a technical means and implementation steps. SMS Marketing includes the mass message, but also includes data screening, CRM system or OA system integration, short message content planning, SMS feedback processing.

Secondly, the premise principle of short message marketing is to provide users with SMS or user's permission, willing to accept the message. And SMS Mass is only a means, itself and no principle and selectivity. The short message marketing is a kind of user interactive marketing, which is based on user's demand, and is not blind and short message mass. This is the most important difference between the two. Finally, SMS Marketing has a strong industry characteristics, enterprise characteristics. The future direction of development is the industry's in-depth application. Bulk SMS must be combined with industry characteristics and enterprise needs to develop, use its network and technical advantages, for enterprises and users to build a "one-to-one" communication bridge, providing a strong and stable support backstage. From the above three levels, we have a clear understanding of SMS marketing and mass messaging. The author of Beijing, such as neighboring Network Technology Co., Ltd. Senior marketing consultant MSN Ywxchina@hotmail.com such as neighboring network-enterprises around the network marketing experts Www.rulin.net (Welcome to reprint, please keep the source and the author of the same site with the same www.rulin.net/blog)