Snack Control CEO Han Lichun New venture: To make a beautiful food class said

Snack Control founder Han Lichun

According to the Sound of the economic "http://www.aliyun.com/zixun/aggregation/6483.html" > World Company reported that during the spring Festival every household is busy, or at least also consider to buy New year. Snack is an important part of the Spring Festival. Melon seeds, peanuts, sugar, these things are the tea table on the indispensable things. In the past, people bought these things in supermarket stores, and now we have one more option, which is to go online to sweep the goods.

Go to the Internet to buy snacks, you can consider Taobao or group buying site such as the electric dealer, but perhaps there will make you feel better, such as today we will introduce you to the company snack food control gourmet sharing community.

Snack Control founder Han Lichun is a "big beauty", she founded the website, specifically to help those snack enthusiasts, a variety of delicious snacks. Including a variety of sweets and pastries, all kinds of dried fruit preserves, all kinds of chocolate and so on, anyway is a variety of snacks, you think of, or unexpected, here are.

Zhaoke: What is snack control? What does a snack-sharing community do?

Han Lichun: My project is actually a food sharing community snack control, "control" refers to a certain kind of things are very interested in people, "snack control" is naturally said to be very interested in snacks, come to snack control you can find, share and buy your favorite snacks. At present, our category has snacks, desserts, red wine and tea, mainly for female users. Here you can find delicious things, we are in the form of pictures and micro-blog to show, all the people here can be published in the form of micro-blog to your Sina and Tencent Weibo, to share some delicious things, with a link to the product can be shared with other friends, At the same time you can find others to share some delicious. Here, you can also see some other food to share the snacks, and can also make their own food catalogs, such as Love chocolate, you can make all your favorite chocolates into an album, others can share, collect you this album.

At present, we in the commodity dough purchase plate is a daily for everyone select not less than 40 of the hot goods, Amoy plate is from all over the country food Tatsu people, to recommend them like some of the single products. There are about 50,000 types of our category, and we're sifting through layers, people here to buy the most goods are from Taobao Mall, of course, now just more known as the "Day cat", I think "cat" this image and we are quite a match, because the cat itself compared to curtilage, lazy, more greedy, eat more picky, So we snack control is basically for this bunch of greedy cat to prepare some delicious.

Zhaoke: When did you start this company? Why do you choose to make snacks in this direction?

Han Lichun: In fact, the company was founded in the first half of 2010, before also doing other sites, in 2011 in July, we officially launched the "Snack control" This domain name, to the September time to start doing food sharing such a form, you can say like "beautiful said." Of course, there are similar sites abroad, to pictures, visual to guide consumers interested in this thing is more intuitive. Especially to eat this kind of thing, maybe you see it's picture is very good, then may be more to attract everyone. We are through a layer of checks on the goods, the quality of the above things we are very assured.

Zhaoke: What happens if someone who goes to your site sees those pictures and clicks on them? What kind of channel can buy what they want?

Han Lichun: We are in fact the main use of the form of Taobao guest, that is, we see the favorite pictures, click will be entered Taobao quality sellers, and then on Taobao on the order.

Zhaoke: You just said that there were other websites before July last 2011, what kind of site is that?

Han Lichun: Before we actually do is a very competitive field, is also mentioned the most exposure rate is a very high one, is the local group buying site, we are doing localization services, is in Baoding.

Zhaoke: When did that start?

Han Lichun: That is from the spring of 2010, in the United States soon after the launch of the group in Baoding, we can be said to be the first in Baoding to do this social group buying, localized businesses to do local services, is that we often see the handle, the United States this mode of the regiment, in fact, the same, In fact, we are all learning Groupon. But then the competition was intense, and it was obvious in the second half of 2010 years that Baoding originally only our family, and then many include very resources such as newspapers are doing, including the United States group are also considering entering the market in Baoding, when the feeling of competition is very intense circumstances, I would like to do in the past to expand, For example, in the Hebei province I am very familiar with, it was also planning a few cities, such as Tangshan and Shijiazhuang. But to the Spring Festival, the market competition has been very intense, that time Shijiazhuang or dozens of group buying site, so I think such an area to do expansion or have a certain degree of difficulty, because to invest a lot of resources, each opening a branch to invest a lot of resources, This time we think of doing a vertical field, choose to choose to finally lock the category of snacks.

Zhaoke: Why do you choose the category of snack?

Han Lichun: Choose snack category mainly I have had contact with food, including the family has always been doing food business, although I did not directly participate in a lot, but feel that this area market is very large, this piece of vertical or quite some do.

Zhaoke: As an entrepreneur, running a company is not an easy task, it will encounter many specific problems. What resources do you have on hand when you start this project? Are you from a very rich family? Where did you get the start-up money? How do you find the people you need?

Han Lichun: I actually worked in Beijing for 5 or 6 years, my main resource accumulation can be said to be in Beijing. When it comes to start-up capital, of course, we still rely on our own savings, and I prefer to do what I have to do in my own resources, on the basis of my own resource conditions. I choose to start a business from the beginning there is a positioning, is to do a light assets of the company, do not need to invest too much resources, buy this model appeared, I think it is very suitable for me, because I think a few salesman we can do this thing.

Zhaoke: Specifically for example, do this site 500,000 enough?

Han Lichun: no use.

Zhaoke: Not 500,000, right?

Han Lichun: Yes.

Zhaoke: Because our impression of the group buying site is very burning money in an industry.

Han Lichun: The creation of the site itself will not spend too much money, mainly reflected in the labor costs, the other is to promote.

Zhaoke: Do group buying website for more than a year?

Han Lichun: Yes.

Zhaoke: Also accumulated a lot of customers, and then you choose the transition at this time, you have to consider your transformation will be you need to start from scratch?

Han Lichun: We are a kind of eggs to raise chickens, after all, we in Baoding, the site of the group Purchase website business Resources and user resources have accumulated well, is basically can feed everyone, this time I think we go to expand some new areas, this process should not be a difficult process.

Zhaoke: Do you mean that your group buying site is actually still there, just that you made a new website?

Han Lichun: Yes, now we have two sites are running, just run to a certain stage, you will find that in fact, local group buying site has not put a lot of energy now, because the localization of businesses such as catering, beauty, hair and so on in various fields, salesman I think after six months of time, Basically the whole fit to do the promotion of the run is almost. As long as you usually maintain good, can let the merchant feel that we are a kind of win cooperation, then this kind of turn over to cooperate the merchant actually still relatively stable. So now we basically don't have to spend a lot of time on it, basically the main focus is on snack control.

Zhaoke: Your original group buying site is in Baoding, and then your snack control is now in Beijing, isn't it?

Han Lichun: Yes.