February 13 News, snail Mobile 13th announced that by the end of January 2015, card-free users total scale of nearly million, in 42 virtual operators ranked first. On the eve of the Spring Festival, snail Mobile will be placed in CCTV ads free of cards.
Snail mobile launch of the 170th section card-free series in last May officially put the number, has launched 199 free card, 30 card-free products. 2015, the snail mobile program focused on creating a "card-free" brand, hoping to become mobile zone, global Qualcomm, Shenzhou, 4G "and" brand, and Unicom's "Wo" series after another well-known brands. CCTV advertising is a link in brand building.
Snail mobile related officials said, although the virtual operators have not yet been profitable, many practitioners believe that the current stage does not need to invest too much in the brand. However, the virtual business must establish a good brand image, this is also the virtual business is different from the previous agents of basic operators important aspects. Brand establishment, plus marketing promotion, the corresponding user loyalty will slowly cultivate.
"In the case of snail mobile, by virtue of free-card products free of rent, no package, two-year margin of zero and other characteristics, ' free ' brand has initially won the market recognition, so we need to have confidence to let more people understand our card-free." ”